John Hammond Email & Phone Number

Newark, Nj, Us

Head up Digital Marketing and Product Management practices for this growing full-service marketing agency. Oversee, plan and implement all marketing and digital media campaigns - including campaign planning and management, online advertising, content development and promotion, and social media promotion. Additional duties include senior company management and business development. Repeat clients among a great range of labels, artists, media organizations and event producers including Universal Music, Amazon Music, Blue Note Records, Warner Arts Music, Astralwerks Records, Petaluma Records, Caroline Distribution, CBGB Festival, Star Vista Live, multiple successful independent artist / label campaigns and more.

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Supervised all marketing activities for this full-service marketing and management agency. Manage team of six; strategize and develop new digital products and service offerings; create and execute all marketing campaigns; develop and execute strategic partnerships; aid in business development and strategic planning. Clients include top-tier established and developing artists: (Sharon Jones & the Dap-Kings, Maroon Five, Raphael Saadiq, Echo & the Bunnymen, Eclectic Method, Royksopp, and many more), label and distribution companies (Elektra Records, Rykodisc, Tummy Touch, etc.), and brand and online partners (Barefoot Wines, Morgans Hotel Group, TracksandFields.com and others).

Advised a range of clients – startups, agencies, and social ventures – on digital marketing, strategy, and business development.

New York, Ny, Us

Managed company-wide efforts to integrate new technology initiatives and products into retail base - working with key physical and digital accounts, all Sony BMG labels, and technology and service providers. * Led new product development teams and marketing initiatives driving new strategic developments and product rollouts including digital download cards, direct digital sales within retail, retail-affiliate podcast series, and next-generation interactive CDs. * Drove internal strategy for ongoing communication / education of sales force and senior management re digital market developments.* Managed ongoing digital and online business channels with all US physical retailers, kiosk companies and aggregators.

New York, Ny, Us

Oversaw New Media and Strategic Marketing (including online promotion, digital sales, and corporate partnerships) for the largest independently owned music label in the US (distributed by Sony/BMG). The label features a roster of hit artists such as Evanescence, Seether, Finger Eleven, Creed, and more. While there I was able to develop and execute a series of aggressive and innovative campaigns and partnerships across the online, digital, and mobile spaces, including several of the first IVR album previews, interactive band widgets, user-generated content communities, viral campaigns, and more.

New York, Ny, Us

Created multi-focused marketing and brand strategy for the leading new music media company during its venture-funded expansion. Developed and implemented online and offline marketing rollouts plans for specific products targeted to fans, bands, and B2B clients, including introduction of new regional festivals, artist services website, and business data packages.

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Developed marketing plans for all company releases across a variety of genres, managing creative and media efforts across a broad range of online, print, broadcast, and outdoor outlets. During my tenure the company earned Billboard’s #1 Independent Label rank and increased market share by over 250%.

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An amazing place to get some of my early experience and expertise: helped to build the company from the ground up as one of the first employees, supervising marketing, promotion, and publicity. During my time there we did great work in direct consumer marketing, premier artist development and catalog reissue campaigns across a variety of genres, and long-term company branding through steadfastly sticking to our overall ideals of high-quality, fan-focused releases.

Ba, English Literature

Graduate Coursework - Film & Cinema Studies