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I've spent over 20 years successfully building and fixing products and businesses with a transparent and collaborative approach to team-building that builds trust. I provide a supportive and achievement oriented environment with well-defined accountabilities and a tenacious drive for results.I love figuring out which problems the market will pay us to solve, then orchestrating the people, products and processes to grow the business. I’m known for digging deep to understand what’s needed to create a scalable engine that runs smoothly, and then aligning cross-functional teams to make it work.And, I’ve actually done it – several times – for products in all phases of their lifecycle. From planning & launching a new-to-the-world technology product line and national distribution channel to growing existing products with P&Ls ranging from $14 to $200 Million, I’ve ‘worn all of the hats’ at one time or another. With the help of the teams I've led, we have consistently exceeded growth plans. My management approach is a CEO / COO mentality that balances revenue and profit, while putting the company’s needs before my own. Regardless of your lifecycle stage, I can help you get from where you are to where you need to go next.Specialties:• Product Management & Corporate Growth Strategy• Product Marketing - Segmentation, Value Prop, Message Positioning, Launch• Consulting (C-level, VP)• P&L Management $14 to $200 million• Product Lifecycle Management - 'Cradle to Grave'• Software As a Service (SaaS), Cloud, Internet Marketing, ERP & Productivity Solutions• B2B and B2C• Primary Markets: Education, Legal, Enterprise ERP, Small Business, Language Translation• Channel & Partner Development (national & international)• M&A Planning and Due Diligence• Operations & Cross-Functional Collaboration• Software as a Service• Global Strategic Alliances
Marketview Consulting
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PrincipalMarketview Consulting 2016 - PresentHastings, MnI'm like a 'Product Management Mechanic' - I use my 28 years of product management experience in both technology start-ups and the large corporations to help you identify both strategic and tactical gaps in product management. I can also step into a temporary product management role to help you execute the strategies if you have a need. Here are a few examples of work I've done for clients:*Led cross-functional stakeholders in a private equity-owned Education Technology to identify & prioritize target segment needs for their anchor product, then quantify and prioritize hundreds of product features that best fit customers' needs. * Analyzed customer needs and product capabilities of two competing internal products, then collaborated with numerous internal stakeholders to define a go-to-market strategy that met customer needs, along with an internal product roadmap strategy to reconcile competing and redundant interests of internal stakeholders.*Market-driven pricing strategy for large Education Technology company in MN. Strong recommendation from VPs of business unit and product operations, who accepted recommended pricing segmentation, structure and bundling strategy that streamlines current products, and will scale for future new products / acquisitions.*Led global senior executives through multi-day sessions to establish strategic roadmap foundation; subsequently offered SVP role to establish product management best practices and strategic product roadmap.*As an internal product management consultant for a large private equity company, I worked with management executives in B2B SaaS companies that had been acquired to help them identify strategic gaps in product management, and align their processes and product roadmaps to increase company value.*Led up-market product & business strategy development for executive team of $40 million SaaS company
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Adjunct Instructor, MarketingMinnesota State Colleges And Universities Sep 2018 - Jun 2021MnAs an evening avocation once per week, I enjoy teaching and sharing my marketing experience with students, and view this as a way to give back to the business community.
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Adjunct ProfessorUniversity Of Wisconsin-River Falls Sep 2019 - Jan 2020River Falls, WiCreated and taught new B2B Marketing course to Junior and Senior business majors. -
Senior Vice President Of Global Content SolutionsAmplexor International Jul 2018 - Mar 2019River Falls, Wisconsin; Luxembourg, And Offices Worldwide.Term engagement, responsible for overall strategy and product management for Amplexor's global portfolio of Content Management Solutions, including Language Services such as translation services and technology products. -
Director Of Product ManagementVista Equity Partners - Vista Consulting Group 2015 - 2016Chicago And Minneapolis - St. Paul AreaAs a part of the Consulting Group within Vista Equity Partners, I provided consulting for executives at Vista's acquired software companies across the U.S., typically for the VP of Product Management and their Sr. Director, Director & Managers. Focused on propagation of product management best practices and transformation initiatives. Additional responsibilities included defining new best practices for the product management community.
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Director, Business Management SolutionsDeluxe Corporation 2013 - 2015Shoreview, MnResponsible for leading growth and transformation initiative for new SaaS solutions that extend the value of traditional business forms products to help small businesses run their company, while managing P&L for $200 Million portfolio of legacy business management products. Used market-driven product management best practices to develop a transformational product line growth strategy, supported by formal market research & design, enabling customer migration from legacy products to new cloud solutions. -
Founder, Managing DirectorWebteachstudio, Llc 2012 - 2013Hastings, MnCreated a new SaaS company to pursue development of an innovative, cutting edge solution called WebMusicStudio, an interactive on-line teaching studio for music teachers.
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Director, Product Management, Marketing And Corporate StrategyThomson Reuters, Elite Software Division 2004 - 2012Eagan, MnDirector of Corporate Strategy, Mid-Market (2011-2012): Developed global strategy and execution plans for deeper penetration of the $250MM+ mid-sized law firm market by leveraging recent and future acquisitions, refocusing of internal structure, and identification of solution gaps to meet market needs.Director of Product Management and Marketing (2004-2011): Recruited to build product management, marketing and partner development teams and best practices for acquired ERP software company. Responsible for P&L and assisted GM in a COO-like capacity. Managed direct reports and led managers of all cross-functional teams. Managed all aspects of the product lifecycle, marketing strategy & execution, and played key role in establishing strategic partner ecosystem. Developed long-term growth strategy including all financial, business model and cross-functional execution planning. Identified SaaS company acquisition to accelerate growth strategy, including M&A due diligence, business model and financial rationalization. -
Strategic Marketing ManagerThomson Reuters, Findlaw Division 2002 - 2004Managed internet based marketing and product strategy and execution for the professional and consumer market segments of the legal business development market. -
Senior Product ManagerAgiliti 2000 - 2002Responsible for marketing, product development and strategic business relationships for the Independent Software Vendor and Business Services product lines. Agiliti provided Software as a Service (SaaS) enablement and internet-based IT infrastructure services to software vendors and business in various industries. -
Sr. Brand ManagerCoda Music Technology (Now Makemusic) 1993 - 2000Eden Prairie, MnResponsibility for marketing, international distribution, product management for consumer & educational software product lines. MakeMusic.com is a global leader in software for the composition, publishing and performance of music.
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Frequently Asked Questions about John Hanson
What company does John Hanson work for?
John Hanson works for Marketview Consulting
What is John Hanson's role at the current company?
John Hanson's current role is Product Management, Marketing and Corporate Strategy Leader.
What is John Hanson's email address?
John Hanson's email address is ge****@****ail.com
What is John Hanson's direct phone number?
John Hanson's direct phone number is (646)-223*****
What schools did John Hanson attend?
John Hanson attended University Of Minnesota - Carlson School Of Management, Northwestern University.
What are some of John Hanson's interests?
John Hanson has interest in Education, Outdoor Recreation, Camping, Music Performance, Arts And Culture, Strategy Development And Business Planning.
What skills is John Hanson known for?
John Hanson has skills like Product Management, Product Marketing, Leadership, Business Strategy, Business Development, Marketing Strategy, Management, Strategic Planning, Enterprise Software, Marketing, Product Development, B2b.
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John Hanson
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