John Hanson

John Hanson Email and Phone Number

Product Management, Marketing and Corporate Strategy Leader @
John Hanson's Location
Greater Minneapolis-St. Paul Area, United States
John Hanson's Contact Details

John Hanson personal email

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About John Hanson

I've spent over 20 years successfully building and fixing products and businesses with a transparent and collaborative approach to team-building that builds trust. I provide a supportive and achievement oriented environment with well-defined accountabilities and a tenacious drive for results.I love figuring out which problems the market will pay us to solve, then orchestrating the people, products and processes to grow the business. I’m known for digging deep to understand what’s needed to create a scalable engine that runs smoothly, and then aligning cross-functional teams to make it work.And, I’ve actually done it – several times – for products in all phases of their lifecycle. From planning & launching a new-to-the-world technology product line and national distribution channel to growing existing products with P&Ls ranging from $14 to $200 Million, I’ve ‘worn all of the hats’ at one time or another. With the help of the teams I've led, we have consistently exceeded growth plans. My management approach is a CEO / COO mentality that balances revenue and profit, while putting the company’s needs before my own. Regardless of your lifecycle stage, I can help you get from where you are to where you need to go next.Specialties:• Product Management & Corporate Growth Strategy• Product Marketing - Segmentation, Value Prop, Message Positioning, Launch• Consulting (C-level, VP)• P&L Management $14 to $200 million• Product Lifecycle Management - 'Cradle to Grave'• Software As a Service (SaaS), Cloud, Internet Marketing, ERP & Productivity Solutions• B2B and B2C• Primary Markets: Education, Legal, Enterprise ERP, Small Business, Language Translation• Channel & Partner Development (national & international)• M&A Planning and Due Diligence• Operations & Cross-Functional Collaboration• Software as a Service• Global Strategic Alliances

John Hanson's Current Company Details
MarketView Consulting

Marketview Consulting

Product Management, Marketing and Corporate Strategy Leader
John Hanson Work Experience Details
  • Marketview Consulting
    Principal
    Marketview Consulting 2016 - Present
    Hastings, Mn
    I'm like a 'Product Management Mechanic' - I use my 28 years of product management experience in both technology start-ups and the large corporations to help you identify both strategic and tactical gaps in product management. I can also step into a temporary product management role to help you execute the strategies if you have a need. Here are a few examples of work I've done for clients:*Led cross-functional stakeholders in a private equity-owned Education Technology to identify & prioritize target segment needs for their anchor product, then quantify and prioritize hundreds of product features that best fit customers' needs. * Analyzed customer needs and product capabilities of two competing internal products, then collaborated with numerous internal stakeholders to define a go-to-market strategy that met customer needs, along with an internal product roadmap strategy to reconcile competing and redundant interests of internal stakeholders.*Market-driven pricing strategy for large Education Technology company in MN. Strong recommendation from VPs of business unit and product operations, who accepted recommended pricing segmentation, structure and bundling strategy that streamlines current products, and will scale for future new products / acquisitions.*Led global senior executives through multi-day sessions to establish strategic roadmap foundation; subsequently offered SVP role to establish product management best practices and strategic product roadmap.*As an internal product management consultant for a large private equity company, I worked with management executives in B2B SaaS companies that had been acquired to help them identify strategic gaps in product management, and align their processes and product roadmaps to increase company value.*Led up-market product & business strategy development for executive team of $40 million SaaS company
  • Minnesota State Colleges And Universities
    Adjunct Instructor, Marketing
    Minnesota State Colleges And Universities Sep 2018 - Jun 2021
    Mn
    As an evening avocation once per week, I enjoy teaching and sharing my marketing experience with students, and view this as a way to give back to the business community.
  • University Of Wisconsin-River Falls
    Adjunct Professor
    University Of Wisconsin-River Falls Sep 2019 - Jan 2020
    River Falls, Wi
    Created and taught new B2B Marketing course to Junior and Senior business majors.
  • Amplexor International
    Senior Vice President Of Global Content Solutions
    Amplexor International Jul 2018 - Mar 2019
    River Falls, Wisconsin; Luxembourg, And Offices Worldwide.
    Term engagement, responsible for overall strategy and product management for Amplexor's global portfolio of Content Management Solutions, including Language Services such as translation services and technology products.
  • Vista Equity Partners - Vista Consulting Group
    Director Of Product Management
    Vista Equity Partners - Vista Consulting Group 2015 - 2016
    Chicago And Minneapolis - St. Paul Area
    As a part of the Consulting Group within Vista Equity Partners, I provided consulting for executives at Vista's acquired software companies across the U.S., typically for the VP of Product Management and their Sr. Director, Director & Managers. Focused on propagation of product management best practices and transformation initiatives. Additional responsibilities included defining new best practices for the product management community.
  • Deluxe Corporation
    Director, Business Management Solutions
    Deluxe Corporation 2013 - 2015
    Shoreview, Mn
    Responsible for leading growth and transformation initiative for new SaaS solutions that extend the value of traditional business forms products to help small businesses run their company, while managing P&L for $200 Million portfolio of legacy business management products. Used market-driven product management best practices to develop a transformational product line growth strategy, supported by formal market research & design, enabling customer migration from legacy products to new cloud solutions.
  • Webteachstudio, Llc
    Founder, Managing Director
    Webteachstudio, Llc 2012 - 2013
    Hastings, Mn
    Created a new SaaS company to pursue development of an innovative, cutting edge solution called WebMusicStudio, an interactive on-line teaching studio for music teachers.
  • Thomson Reuters, Elite Software Division
    Director, Product Management, Marketing And Corporate Strategy
    Thomson Reuters, Elite Software Division 2004 - 2012
    Eagan, Mn
    Director of Corporate Strategy, Mid-Market (2011-2012): Developed global strategy and execution plans for deeper penetration of the $250MM+ mid-sized law firm market by leveraging recent and future acquisitions, refocusing of internal structure, and identification of solution gaps to meet market needs.Director of Product Management and Marketing (2004-2011): Recruited to build product management, marketing and partner development teams and best practices for acquired ERP software company. Responsible for P&L and assisted GM in a COO-like capacity. Managed direct reports and led managers of all cross-functional teams. Managed all aspects of the product lifecycle, marketing strategy & execution, and played key role in establishing strategic partner ecosystem. Developed long-term growth strategy including all financial, business model and cross-functional execution planning. Identified SaaS company acquisition to accelerate growth strategy, including M&A due diligence, business model and financial rationalization.
  • Thomson Reuters, Findlaw Division
    Strategic Marketing Manager
    Thomson Reuters, Findlaw Division 2002 - 2004
    Managed internet based marketing and product strategy and execution for the professional and consumer market segments of the legal business development market.
  • Agiliti
    Senior Product Manager
    Agiliti 2000 - 2002
    Responsible for marketing, product development and strategic business relationships for the Independent Software Vendor and Business Services product lines. Agiliti provided Software as a Service (SaaS) enablement and internet-based IT infrastructure services to software vendors and business in various industries.
  • Coda Music Technology (Now Makemusic)
    Sr. Brand Manager
    Coda Music Technology (Now Makemusic) 1993 - 2000
    Eden Prairie, Mn
    Responsibility for marketing, international distribution, product management for consumer & educational software product lines. MakeMusic.com is a global leader in software for the composition, publishing and performance of music.

John Hanson Skills

Product Management Product Marketing Leadership Business Strategy Business Development Marketing Strategy Management Strategic Planning Enterprise Software Marketing Product Development B2b Business Planning P&l Management Team Leadership Educational Technology Music Education Cloud Computing General Management Product Strategy Online Marketing Long Range Planning Acquisition Analysis Corporate Strategy Percussionist Distribution Strategy Channel Development Internet Marketing Saas Business And Product Development Strategic Analysis Online Advertising Non Profit Administration Non Profit Development Higher Education Education Management University Teaching Music Technology Percussion Performance Conductor Strategy Cross Functional Team Leadership Saas Start Ups Strategic Partnerships Analytics General Mana Business To Business

John Hanson Education Details

Frequently Asked Questions about John Hanson

What company does John Hanson work for?

John Hanson works for Marketview Consulting

What is John Hanson's role at the current company?

John Hanson's current role is Product Management, Marketing and Corporate Strategy Leader.

What is John Hanson's email address?

John Hanson's email address is ge****@****ail.com

What is John Hanson's direct phone number?

John Hanson's direct phone number is (646)-223*****

What schools did John Hanson attend?

John Hanson attended University Of Minnesota - Carlson School Of Management, Northwestern University.

What are some of John Hanson's interests?

John Hanson has interest in Education, Outdoor Recreation, Camping, Music Performance, Arts And Culture, Strategy Development And Business Planning.

What skills is John Hanson known for?

John Hanson has skills like Product Management, Product Marketing, Leadership, Business Strategy, Business Development, Marketing Strategy, Management, Strategic Planning, Enterprise Software, Marketing, Product Development, B2b.

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