John Hanson Email & Phone Number

Hastings, Mn

I'm like a 'Product Management Mechanic' - I use my 28 years of product management experience in both technology start-ups and the large corporations to help you identify both strategic and tactical gaps in product management. I can also step into a temporary product management role to help you execute the strategies if you have a need. Here are a few examples of work I've done for clients:*Led cross-functional stakeholders in a private equity-owned Education Technology to identify & prioritize target segment needs for their anchor product, then quantify and prioritize hundreds of product features that best fit customers' needs. * Analyzed customer needs and product capabilities of two competing internal products, then collaborated with numerous internal stakeholders to define a go-to-market strategy that met customer needs, along with an internal product roadmap strategy to reconcile competing and redundant interests of internal stakeholders.*Market-driven pricing strategy for large Education Technology company in MN. Strong recommendation from VPs of business unit and product operations, who accepted recommended pricing segmentation, structure and bundling strategy that streamlines current products, and will scale for future new products / acquisitions.*Led global senior executives through multi-day sessions to establish strategic roadmap foundation; subsequently offered SVP role to establish product management best practices and strategic product roadmap.*As an internal product management consultant for a large private equity company, I worked with management executives in B2B SaaS companies that had been acquired to help them identify strategic gaps in product management, and align their processes and product roadmaps to increase company value.*Led up-market product & business strategy development for executive team of $40 million SaaS company

Mn

As an evening avocation once per week, I enjoy teaching and sharing my marketing experience with students, and view this as a way to give back to the business community.

River Falls, Wi

Created and taught new B2B Marketing course to Junior and Senior business majors.

River Falls, Wisconsin; Luxembourg, And Offices Worldwide.

Term engagement, responsible for overall strategy and product management for Amplexor's global portfolio of Content Management Solutions, including Language Services such as translation services and technology products.

Chicago And Minneapolis - St. Paul Area

As a part of the Consulting Group within Vista Equity Partners, I provided consulting for executives at Vista's acquired software companies across the U.S., typically for the VP of Product Management and their Sr. Director, Director & Managers. Focused on propagation of product management best practices and transformation initiatives. Additional responsibilities included defining new best practices for the product management community.

Shoreview, Mn

Responsible for leading growth and transformation initiative for new SaaS solutions that extend the value of traditional business forms products to help small businesses run their company, while managing P&L for $200 Million portfolio of legacy business management products. Used market-driven product management best practices to develop a transformational product line growth strategy, supported by formal market research & design, enabling customer migration from legacy products to new cloud solutions.

Hastings, Mn

Created a new SaaS company to pursue development of an innovative, cutting edge solution called WebMusicStudio, an interactive on-line teaching studio for music teachers.

Eagan, Mn

Director of Corporate Strategy, Mid-Market (2011-2012): Developed global strategy and execution plans for deeper penetration of the $250MM+ mid-sized law firm market by leveraging recent and future acquisitions, refocusing of internal structure, and identification of solution gaps to meet market needs.Director of Product Management and Marketing (2004-2011): Recruited to build product management, marketing and partner development teams and best practices for acquired ERP software company. Responsible for P&L and assisted GM in a COO-like capacity. Managed direct reports and led managers of all cross-functional teams. Managed all aspects of the product lifecycle, marketing strategy & execution, and played key role in establishing strategic partner ecosystem. Developed long-term growth strategy including all financial, business model and cross-functional execution planning. Identified SaaS company acquisition to accelerate growth strategy, including M&A due diligence, business model and financial rationalization.

Managed internet based marketing and product strategy and execution for the professional and consumer market segments of the legal business development market.

Responsible for marketing, product development and strategic business relationships for the Independent Software Vendor and Business Services product lines. Agiliti provided Software as a Service (SaaS) enablement and internet-based IT infrastructure services to software vendors and business in various industries.

Eden Prairie, Mn

Responsibility for marketing, international distribution, product management for consumer & educational software product lines. MakeMusic.com is a global leader in software for the composition, publishing and performance of music.

Mba, Marketing & Finance, 3.75

Activities and Societies: Graduate Assistant, Leadership Program, Bush Foundation Served as Marketing and Financial Analyst at Pillsbury.

Mm, Music Conducting & Performance, 3.75

Activities and Societies: Professional musician, Chicago area. Percussionist in various university ensembles. Master of Music.