John Haslam work email
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As a Marketing Communications professional and owner of 50 | NW, I assist mission-based organizations solve business challenges. With over 25 years of experience in the marketing and communications field, I am in my element developing innovative business strategies and fostering high functioning teams. My mission is to improve communities by ensuring businesses with a social conscience can thrive providing essential close-to-home services supporting local economies with tax revenue, jobs and more livable cities. I accomplish this through marketing/branding, business development, private/public partnerships and organizational development. My methodologies are data driven and range from the bold and innovative to grass roots and traditional. My expertise lies in developing and executing innovative strategies that unleash the full potential of organizations and ideas. I have built and led successful oganizations in multiple industries often working at the bleeding edge of the digital revolution. The transformation in communications that has forever altered the way we spend our time and consume information. The media revolution that began in earnest in the early 2000's continues to make it both easier to execute a sophisticated marketing strategy while also making it infinitely harder due to the complex array of ways and means to achieve business goals.Digital, Interactive, Social and now AI captivate my imagination. As these, and whatever comes next, disrupt traditional paradigms finding ways to break through the clutter and the noise can be daunting. My goal is to cut through the vast universe of choices letting data guide and inform business strategy. I still believe that success in business comes back to serving peoples needs. I am also a writer/creator with a keen interest the topics leadership and social impact. A storyteller at heart I regularly publish in nationally recognized publications and social media. I have received industry awards and recognition for my work, but the most rewarding aspect of my professional life continues to be helping others innovate and succeed.
Ferndale Downtown Association
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Executive DirectorFerndale Downtown AssociationBellingham, Wa, Us
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Marketing Communications Specialist/Owner50 | Northwest Aug 2018 - PresentEstablished a successful marketing/communications consulting practice focused on mission-based organizations, NGO’s and non-profits. Develop a deep understanding of client objectives, audience segments, competitive set and unique value proposition. Conceive and execute optimal marketing strategies utilizing qualitative and quantitative assessment to measure pre and post campaign KPI’s, informing client of progress and optimizing ROI. Skillful and efficient management of omni-channel marketing, owned/earned/paid media, assessing and optimizing client marketing for website/social and legacy media optimizing alignment of all internal/external communications. Established new markets and sales channels based on market data and client business strategy.
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Associate Vice President | General Manager Uw VideoUniversity Of Washington Oct 2010 - May 2018Seattle, Wa, UsLed comprehensive strategy & rebranding that transformed UW Video meeting long term operational and self-sustainability goals. Modernized org structure, systems, facilities and business processes. Conducted market research, developing insights, establishing KPI’s and reporting to UW senior leadership on progress. Utilized LEAN principles to transform organization, enhancing efficiency and expanding capacity.• Oversaw PR, Media Relations, and Crisis Communications managing all aspects of media coverage.• Engaged Copacino-Fujikado agency and oversaw rebranding of the organization.• Transformed organizational roles and culture utilizing LEAN / Six Sigma principles.• Conducted market research to identify target markets & messaging pillars.• Completed customer journey mapping, replacing legacy digital content strategy and establishing an approach that increased engagement effectiveness and improved sales funnel results. • Implemented new Content Mgmt. System for the 3 campuses enabling educators and administrators to store, search, share & deploy video (+ meta-data) in a myriad of formats. • Developed non-profit funding plan delivering grants, viewer and corporate underwriting.• Established video distribution agreements with Amazon, Roku, KOMO4 TV & Pac-12 Networks.• Executed webinar strategy enhancing audience engagement, reputation and financial support.• Increased annual video creation by ~ 3x and measurably improving content quality.• Modernized video infrastructure at UW Med Ctr. and Husky Stadium leading to increased media coverage.• Established successful co-marketing programs with regional and national organizations including BECU, Pemco Insurance, The Brookings Institute, WeWork, and Delta Airlines.• Eliminated budget deficit ($4.5M/yr.) by reducing operating costs ($1.2M/yr.) and developing new revenue ($2.3M/yr.) resulting in organizational self-sustainability in ~5 yrs. -
PartnerAlliance Media Network Nov 2008 - Oct 2010Assisted online video content creators in establishing awareness, driving sales, negotiating agreements, crafting marketable content and scaling start-up operations. Consulted with media companies on acquiring unique online content to achieve their revenue and audience growth objectives. Cultivated new revenue opportunities by conceiving and developing original video content for various markets.• Developed branding/marketing/distribution strategies to advance client objectives.• Surveyed market and acquired data translating findings into actionable strategies.• Developed client websites and marketing tactics generating awareness and viewership of content. • Enabled sales efforts to establish national/regional media/content partnerships.• Established syndicated HS Sports program (TheVarsityNews) that aired on ROOT Sports NW.• Developed $1.0M in annual revenue in year one establishing the company as the leading consultancy for emerging digital content creators in the Pacific Northwest. AMN's client list includes: GT Media, Liquidus Media, The Window Channel, University of Washington Television (UWTV and UWTV.org) and City Circles
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Director Of Marketing And Business DevelopmentComcast Spotlight Jun 2006 - Nov 2008New York, Ny, UsDirected all B2C, B2B, marketing, research, communications, and digital media sales for Washington. Led a staff of 14 FTE charged with advancing the company’s revenue, market share and reputation in competitive metropolitan DMA.• Developed and led the deployment of new B2B websites supporting local ad sales & programming. • Led integration of Comcast nationwide B2C websites; fandango.com, vehix.com, comcast.net regionally creating optimal UI, UX & cross promotion effectiveness.• Implemented sales promotions and joint marketing with national cable networks surpassing benchmarks and establishing best practices.• Established digital work unit. Defined roles, compensation, and competencies for each position. Recruited, hired, trained and developed all digital marketing staff. • Conducted market research utilizing ComScore, Google Analytics, Nielsen, & IPSOS. Translated research data into actionable insights.• Brand stewardship for websites, social and interactive tv enhancing customer acquisition. Growth in new business was ~$1M.• Directed affiliate marketing programs ensuring optimal ROI and accurate forecasting.• Managed paid/earned media for the division supporting local programming and sales initiatives.• Directed sales enablement for legacy sales staff provided training, development of key presentations, and sales collateral that supported staff effectiveness.• Developed an annual customer appreciation event that lowered cost of sales, increased annual contract values and reduced staff workload by eliminating less effective client events.• Responsible for external communications, media relations and PR for the division interfacing with media/news outlets to enhance Comcast’s reputation.• Managed unit finances to plan and presented leadership with new investment opportunities. Prepared annual budget & revenue forecast. Developed $1.2M in OTT revenue from new products.• Total YOY revenue sales growth for Washington division +11% or greater each year.
John Haslam Skills
John Haslam Education Details
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University Of WashingtonGeneral -
University Of WashingtonGeneral
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University Of WashingtonGeneral
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University Of WashingtonCommunications
Frequently Asked Questions about John Haslam
What company does John Haslam work for?
John Haslam works for Ferndale Downtown Association
What is John Haslam's role at the current company?
John Haslam's current role is Executive Director.
What is John Haslam's email address?
John Haslam's email address is ha****@****mag.com
What is John Haslam's direct phone number?
John Haslam's direct phone number is (206) 685*****
What schools did John Haslam attend?
John Haslam attended University Of Washington, University Of Washington, University Of Washington, University Of Washington.
What are some of John Haslam's interests?
John Haslam has interest in Social Services, Children, Economic Empowerment, Business Development, Marketing, Environment, Broadcast Media, Education, Poverty Alleviation, Interactive Media.
What skills is John Haslam known for?
John Haslam has skills like Direct Marketing, Public Relations, Lead Generation, Marketing, Advertising, Strategic Partnerships, Digital Media, Competitive Analysis, Direct Mail, Strategy, Video, Brand Development.
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