John Haydock Email & Phone Number

Charlottesville, Va, Us

Charlottesville, Virginia, Us

Provide interim and fractional leadership as well as executive coaching and consulting. Focus areas include strategy, building culture and teams, marketing, performance management, product development, and succession planning. Specific interest in "mission based" consumer service, CPG and retail brands.

Washington, Dc, Us

As the nation’s fastest growing full-service wedding florist, Poppy makes wedding flowers magical, accessible, and fun. Led Poppy during CEO Founder and CMO Co-Founder parental leave and supported transition pre and post.

Blacksburg, Virginia, Us

Acquired by 1-800-Flowers.com.

Washington, Dc, Us

Leveraged technology and values to build a more natural, healthier standard in a stagnant beauty segment. Raised capital and expanded from 1 location to 7 locations across 4 states.

Madison, Virginia, Us

Led and grew portfolio of multi-channel retail brands including Plow & Hearth, Wind & Weather, Hearthsong, Magic Cabin, Reuseit.com, Viva Terra, and Problem Solvers. Established clear strategic framework and a values-based culture which led to revenue growth and improved profitability. Led team of ~900 full and part-time associates.

Durham, Nc, Us

Led global marketing strategy, creative services, and new product activation for one of the most respected natural products in personal care.

Durham, Nc, Us

Led Project and Portfolio Management, U.S. Marketing, International Marketing, Integrated Marketing Communications (PR, Web Strategy and Online Content, eCommerce, Media Planning, and Consumer Promotion), and Retail Marketing/Merchandising.

Charlottesville, Virginia, Us

Set multi-channel marketing strategy for highly recognized and distinctive specialty retailer. Managed a 55 person team including a Vice President & 3 Directors. Responsible for 30MM+ catalog circulation plan, eCommerce and Creative.

Set Stategic Direction for ~$1B (Retail Sales) Juices and Drinks portfolio which included Mott's (Juice and Sauce), Hawaiian Punch, Nantucket Nectars, Country Time, Yoo-hoo and Mistic. Managed a twenty-two person team located in Dallas, TX and New York. Team included a Vice President and three Directors.

Set strategy and integrated efforts for Mott's North America ($375MM retail sales - Apple Sauce / Juice Categories). Led marketing agencies, two directors, and six managers. Developed pipeline of healthy snack and beverage projects.

Revitalized $125MM Tomato Cocktail Category (U.S. & Canada). Following strategic position assessment and immersion into Mexican brand heritage, implemented radically new strategy and re-positioned the U.S. business to exclusively target Hispanics. Re-energized the Canadian business by focusing on Clamato's role as the core ingredient in a "Bloody Caesar."

Blackfriars, London, Gb

Managed operations, profitability, and strategic direction for $300M fabric conditioner category.

Blackfriars, London, Gb

Helped define new role of Regional Marketing Manager for Lever Brothers. Developed innovative and targeted trial programs which leveraged retailer consumer purchase data and shopper card databases.

Blackfriars, London, Gb

Blackfriars, London, Gb

Mba, Business

Ba, Psychology