John Haydock

John Haydock Email and Phone Number

Charlottesville, VA, US
John Haydock's Location
Charlottesville, Virginia, United States, United States
About John Haydock

President, Chief Operating Officer, and Corporate Board Member with unique perspective which includes classical brand management (Marketing & Sales) at large, premier CPG (Unilever and Cadbury Schweppes), direct marketing and ecommerce experience at a premier multi-channel retailers (Plow and Hearth; Crutchfield), as well as entrepreneurial ventures (Varnish Lane, Card Isle). Proven ability building strong teams, delivering results and leading in the midst of adversity/ambiguity. An honest leader who believes “actions speak louder than words” and who personifies accountability and ownership.Specialties: General Management, Building Culture, Consumer Products, Evaluating Strategic Alternatives, Planning, Corporate Turnaround, Brand Management, Brand Re-positioning, Brand Architecture, Consumer Insight, eCommerce, Acquisitions, Stage Gate Management, Direct Marketing, Cross Functional Communication, Team Building, Leveraging Rich Content, Multi-Channel Retailing, Coaching.

John Haydock's Current Company Details
Sight Casting Consulting & Executive Coaching

Sight Casting Consulting & Executive Coaching

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CEO and Founder
Charlottesville, VA, US
John Haydock Work Experience Details
  • Sight Casting Consulting & Executive Coaching
    Ceo And Founder
    Sight Casting Consulting & Executive Coaching
    Charlottesville, Va, Us
  • Sight Casting Consulting & Executive Coaching
    Ceo And Founder
    Sight Casting Consulting & Executive Coaching Oct 2017 - Present
    Charlottesville, Virginia, Us
    Provide interim and fractional leadership as well as executive coaching and consulting. Focus areas include strategy, building culture and teams, marketing, performance management, product development, and succession planning. Specific interest in "mission based" consumer service, CPG and retail brands.
  • Poppy Flowers
    Interim President
    Poppy Flowers Jan 2024 - Oct 2024
    Washington, Dc, Us
    As the nation’s fastest growing full-service wedding florist, Poppy makes wedding flowers magical, accessible, and fun. Led Poppy during CEO Founder and CMO Co-Founder parental leave and supported transition pre and post.
  • Card Isle
    Member Board Of Directors
    Card Isle Aug 2017 - Apr 2024
    Blacksburg, Virginia, Us
    Acquired by 1-800-Flowers.com.
  • Varnish Lane
    President - Fractional
    Varnish Lane Aug 2018 - Apr 2022
    Washington, Dc, Us
    Leveraged technology and values to build a more natural, healthier standard in a stagnant beauty segment. Raised capital and expanded from 1 location to 7 locations across 4 states.
  • Plow & Hearth
    President
    Plow & Hearth Apr 2011 - Mar 2017
    Madison, Virginia, Us
    Led and grew portfolio of multi-channel retail brands including Plow & Hearth, Wind & Weather, Hearthsong, Magic Cabin, Reuseit.com, Viva Terra, and Problem Solvers. Established clear strategic framework and a values-based culture which led to revenue growth and improved profitability. Led team of ~900 full and part-time associates.
  • Burt'S Bees
    Senior Vice President Global Marketing
    Burt'S Bees Mar 2010 - Apr 2011
    Durham, Nc, Us
    Led global marketing strategy, creative services, and new product activation for one of the most respected natural products in personal care.
  • Burt'S Bees
    Senior Vice President Global Planning And Activation
    Burt'S Bees May 2009 - Mar 2010
    Durham, Nc, Us
    Led Project and Portfolio Management, U.S. Marketing, International Marketing, Integrated Marketing Communications (PR, Web Strategy and Online Content, eCommerce, Media Planning, and Consumer Promotion), and Retail Marketing/Merchandising.
  • Crutchfield
    Svp Marketing & Creative
    Crutchfield Apr 2005 - Mar 2009
    Charlottesville, Virginia, Us
    Set multi-channel marketing strategy for highly recognized and distinctive specialty retailer. Managed a 55 person team including a Vice President & 3 Directors. Responsible for 30MM+ catalog circulation plan, eCommerce and Creative.
  • Cadbury Schweppes Americas Beverages
    Vice President Marketing, Juices And Drinks
    Cadbury Schweppes Americas Beverages Dec 2003 - Feb 2005
    Set Stategic Direction for ~$1B (Retail Sales) Juices and Drinks portfolio which included Mott's (Juice and Sauce), Hawaiian Punch, Nantucket Nectars, Country Time, Yoo-hoo and Mistic. Managed a twenty-two person team located in Dallas, TX and New York. Team included a Vice President and three Directors.
  • Cadbury Schweppes Americas Beverages
    Marketing Vice President
    Cadbury Schweppes Americas Beverages Nov 2000 - Dec 2003
    Set strategy and integrated efforts for Mott's North America ($375MM retail sales - Apple Sauce / Juice Categories). Led marketing agencies, two directors, and six managers. Developed pipeline of healthy snack and beverage projects.
  • Cadbury Schweppes Americas Beverages
    Director Of Marketing
    Cadbury Schweppes Americas Beverages Aug 1999 - Nov 2000
    Revitalized $125MM Tomato Cocktail Category (U.S. & Canada). Following strategic position assessment and immersion into Mexican brand heritage, implemented radically new strategy and re-positioned the U.S. business to exclusively target Hispanics. Re-energized the Canadian business by focusing on Clamato's role as the core ingredient in a "Bloody Caesar."
  • Unilever
    Senior Brand Manager
    Unilever Aug 1997 - Aug 1999
    Blackfriars, London, Gb
    Managed operations, profitability, and strategic direction for $300M fabric conditioner category.
  • Unilever
    East Regional Marketing Manager - Lever Brothers
    Unilever Sep 1995 - Aug 1997
    Blackfriars, London, Gb
    Helped define new role of Regional Marketing Manager for Lever Brothers. Developed innovative and targeted trial programs which leveraged retailer consumer purchase data and shopper card databases.
  • Unilever
    Associate Brand Manager Lever 2000 - Lever Brothers
    Unilever Sep 1994 - Sep 1995
    Blackfriars, London, Gb
  • Unilever
    Assistant Brand Manager Sunlight And Dove - Lever Brothers
    Unilever Sep 1993 - Sep 1994
    Blackfriars, London, Gb

John Haydock Skills

Strategy Brand Management Marketing Strategy E Commerce Marketing Direct Marketing Management Strategic Planning Integrated Marketing Leadership Cross Functional Team Leadership Multi Channel Marketing Advertising Retail Sales Multi Channel Retail Brand Architecture Brand Development Email Marketing P&l Management Online Marketing Competitive Analysis Marketing Management Product Marketing Budgets Consumer Products Entrepreneurship Fmcg Change Management Start Ups Public Relations Leadership Development Online Advertising Product Management Web Analytics Analytics Market Research Sem Digital Marketing Product Development Team Management Culture Customer Insight Strategic Partnerships Creative Direction General Management Organizational Leadership Sustainability Business Development Social Media Marketing Business Strategy Team Buillding

John Haydock Education Details

  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    Business
  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Psychology

Frequently Asked Questions about John Haydock

What company does John Haydock work for?

John Haydock works for Sight Casting Consulting & Executive Coaching

What is John Haydock's role at the current company?

John Haydock's current role is CEO and Founder.

What is John Haydock's email address?

John Haydock's email address is jo****@****ane.com

What is John Haydock's direct phone number?

John Haydock's direct phone number is +154030*****

What schools did John Haydock attend?

John Haydock attended Unc Kenan-Flagler Business School, University Of North Carolina At Chapel Hill.

What are some of John Haydock's interests?

John Haydock has interest in Fly Fishing, Investing, Natural Products, Environment, Scuba Diving, Triathlons, Conservation.

What skills is John Haydock known for?

John Haydock has skills like Strategy, Brand Management, Marketing Strategy, E Commerce, Marketing, Direct Marketing, Management, Strategic Planning, Integrated Marketing, Leadership, Cross Functional Team Leadership, Multi Channel Marketing.

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