Branding and marketing communications specialist. Now at my own business (haywardbrands.co.uk) and prior to that six years at Brand Glue, working with all kinds of businesses.Prior to this Head of Marketing Communications at Yell (Yellow Pages, Yell.com, 118 247) leading the Advertising, DM, PR and Brand teams with £million budgets. I also gained a strong market research background in my early years as a Market Research Exec.Specialties: B2B and B2C, brand strategy and positioning, brand architecture, communications strategy and media planning, media buying and campaign/activity evaluation, developing messaging, copywriting, design, marketing communications development and implementation (TV, outdoor, radio, digital, press, DM, e-mail, PR, brochures, ambient), logo development, agency management
Hayward Brands
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DirectorHayward Brands May 2015 - PresentBrand, marketing and design consultancy making businesses stand out, remembered and talked about. Never complicated, just cleverly done.
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DirectorBrand Glue Feb 2009 - Apr 2015Brand Glue is a branding and design agency that places brand at the heart of everything that we do. We offer big agency thinking without the big agency price tags. Our expertise covers brand positioning and strategic consultancy, plus design to bring your brand to life. -
Head Of Marketing CommunicationsYell Nov 2005 - Feb 2009Planned and executed the B2B and B2C communications strategy and activity for Yell, mixing traditional media and on-line media. With leadership responsibility for a small team and £20m+ budgets, spent on advertising, direct mail, brand and design and PR activity. Activity was -
Head Of Consumer CommunicationsYell Oct 2000 - Nov 2005Responsibility for all consumer facing activity, planning and setting strategy for all traditional and on-line advertising spend. Managing a small team, activity was executed to promote Yellow Pages, Yell.com and 118 247.
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Market Research ExecutiveYell Mar 1992 - Mar 1995Planning and implementation of quantitative and qualitative market research studies, including advertising tracking, advertising planning research and customer satisfaction surveys.
John Hayward Skills
John Hayward Education Details
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Post Grad Cim Diploma In Marketing -
Yateley School
Frequently Asked Questions about John Hayward
What company does John Hayward work for?
John Hayward works for Hayward Brands
What is John Hayward's role at the current company?
John Hayward's current role is Director at Hayward Brands.
What schools did John Hayward attend?
John Hayward attended Chartered Institute Of Marketing, Yateley School.
What are some of John Hayward's interests?
John Hayward has interest in Education.
What skills is John Hayward known for?
John Hayward has skills like Brand Development, Brand Architecture, Graphic Design, Web Design, Logo Design, Marketing Communications, Marketing Communications Planning, Branding, Marketing, Advertising, Copywriting, Digital Marketing.
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