Spearheaded dynamic digital strategy to orchestrate creative production, KPI reporting, and employee engagement. Led internal communications digital signage portal. Conducted in-depth market research, leveraging insights to enable decision-making. Modernized outdated processes to enhance compliance, knowledge retention, and execution. Maintained brand standards for three national brands across locations, in print, and digitally.● Directed end-to-end vendor relations for a nationwide rollout across 9000 digital communications screens.● Implemented cost-effective solutions to increase productivity by 10-20% and reduce operational loss by 20%.● Created and supervised a team of digital designers across country to deliver all frontline communications for company.● Received the inaugural Innovation Award at a Q4 all-hands conference for creation and implementation of HUBTV, now company's standard communication method for frontline employees across all retail locations.

• Lead 12-24 retail locations in the NY Metro market• Responsible for all aspects of sales, operations and people leading• Reduced costs significantly by improving processes and accountability

• Lead retail locations in the NY Metro market, including signature stores• Consistently grew sales to highest volume district in NE• Onboarded new DMs for Northeast