John Hearns Email & Phone Number

Dallas, Texas, US

Optimize omnichannel campaigns to increase the quality and volume of leads generated for SMBs

Dayton, OH, US

• Managed product lines for Websites, SaaS Marketing Platform, Online Directories, and Client Dashboard; initially managed one product, but continually gained responsibility for additional products over time
• Developed and execute the go-to-market strategy, training materials, and sales support for launching new digital products (e.g. ecommerce and WordPress websites) and enhancing current products
• Partnered with the Sales organization to drive revenue (19% increase last year) by providing training, creating sales collateral and tools, serving as subject matter expert, investigating/resolving issues, and sharing.
• Managed and build relationships with vendors to meet key performance indicators, evaluate potential product enhancements, and achieve the best value at the lowest cost, (e.g. a recent cost savings strategy generated.
• Collaborated with cross-functional teams, (sales, training, marketing, operations and IT) to optimize operations for current products and create new product specifications/workflows for product launches and enhancements
• Evaluated the competition and industry trends to ensure product offerings remain competitive and meet the needs of the market

Dayton, OH, US

• Led a team in managing products to maximize both revenue and cost savings opportunities
• Tracked results of over $40M in product sales to identify key trends and opportunities
• Analyzed over 100K calls each month for a Pay-for-Performance program (P4P) to learn how its success is affected by seasonality, market timing, incentive programs, customer segmentation and business rules
• Researched effect of the P4P program on company’s overall non-pay and customer adjustment percentages
• Developed new print/digital bundles for limited inventory products
• Enhanced current products, after assessing opportunities and completing research, to help the sales effort

Dayton, OH, US

• Promoted to lead a team of Marketing Managers in providing detailed analyses and ensuring the reporting needs of the company were met
• Led cross-functional “Go Green” team in creating company-wide eco-friendly policies designed to save $400K
• Managed the “Trusted Advisor” initiative to identify ways to improve customer satisfaction
• Analyzed the estimated value of a competitor’s markets for possible acquisition totaling $3.2B
• Developed “flow-thru” formulas to determine true incremental growth of new product sales
• Oversaw the creation of tracking reports measuring pace calculations for products with goals of $12M

• Managed a team of Research Analysts, along with a $700K research budget, while continuing to fulfill previous responsibilities for the Expansion Markets
• Identified cost saving initiatives, ultimately creating a plan to reduce company expenses by $440K
• Upgraded Call Tracking Program with better pricing and inclusion of ROI worksheets for customers
• Streamlined customer usage studies, greatly increasing their number while maintaining the same cost
• Led two planning committees (Branding and Directory Processes) for company merger
• Researched cost and opportunities for introducing new products (companion directories and card decks)

• Promoted to manage a team of Marketing Analysts in identifying potential new markets to introduce ALLTEL phone directories
• Analyzed over 150 potential cities in order to determine best opportunities for market entry
• Generated business proposals, along with the marketing and sales plans, for selected markets
• Created new products and pricing strategies in order to differentiate the new ALLTEL books from competitors
• Developed advertising and promotions to effectively enter markets against established competing directories
• Established deadlines and tracked progress of project phases to ensure an effective product launch

• Promoted to manage a Field Marketing team responsible for 160 existing accounts in 9 states worth $70M in revenue
• Directed the market planning process, ensuring timely and accurate preparation of market analysis, objective/strategy development, tactical plans and follow-up to meet corporate goals and revenue objectives
• Assisted Executive staff in the preparation of new and renewal contract proposals
• Prepared and conducted presentations of market and sales plans, proposals and performance reports to customers, Executive Management and sales force

• Promoted to manage the creation and development of a new Yellow Pages for an Alaskan telephone company, resulting in gross revenues of over $2M
• Developed and implemented strategic marketing plans to maximize sales opportunities and minimize production costs
• Monitored the progress of sales results and executed contingency plans to ensure goals were met
• Customized and implemented new discount programs for specific market conditions
• Planned and monitored the project’s advertising budget ($300K)

• Developed and implemented marketing/sales plans that resulted in increased revenues and improved market position
• Compiled and analyzed market, production and financial data
• Conducted presentations of market and sales plans to sales forces for canvass kickoffs
• Resolved issues by serving as a liaison between production staff, sales divisions and Telco customers

Served as a marketing manager/sales rep for the Bernie Kosar Greeting Card Company, and tournament coordinator for the Bernie Kosar Charity Classic presented by the Cleveland Browns

Managed the planning and implementation of six charitable events scheduled around the Cleveland Grand Prix

Monitored Equal Employment Opportunity and prevailing wage compliance for the construction workers hired

Bachelor Of Arts, Arts And Letters Program For Administrators (Business) / Government & International Relations

Master Of Arts, Sports Administration

Education record