Augury’s Machine Health solutions create a real-time, prescriptive source of truth for the healthand performance of industrial assets. From the plant floor to the executive office, we provideinsights to help you transform the way you manage and maintain your critical assets by predictingand preventing machine failures.

• Pioneered the company product positioning through competitive/market analysis and collaboration with product management.• Developed and maintained the go-to-market strategy across the enterprise and mid-market motions with executive leadership and internal stakeholders.• Built and owned the messaging framework identifying the pain points, how we uniquely solve the problem, and positive business outcomes.• Generated compelling narratives with the content management team to create sales presentations, collateral, videos, webinars, blogs, and company website content.• Led the development, and training on all sales enablement efforts including the master sales deck, objection handling, persona messaging, demonstration scripts and videos, and pitch statements.• Led the ground up effort along with the demand generation team to define and implement the ABM strategy and supporting ideal customer profile, target personas, and account selection and ranking.

Managed a global team in the areas of product marketing, market analysis and global pricing analysis. Led efforts to identify new areas of market potential that would substantially grow the business and championed the business plan and return on investment analysis. Worked to transition the team to better manage the product lifecycle with the goal of increasing customer satisfaction. Actively pursued better pricing strategies to align with customer and business goals.

Strategically managed and defined the roadmap for a global portfolio of products. Successfully launched a new platform of products, as well as stand alone products and options, leading the marketing efforts from feasibility through market introduction. This included defining customer requirements, defining the go-to-market strategy and defining campaigns with the market communications team.

Led cross functional teams on a variety of projects including new option releases, capital expansion and supplier sourcing. Spearheaded a new procurement strategy for one of the development teams.

Developed customer specifications and managed the completion of aircraft to industry leading on-time delivery. This included relationship building with the customer and ensuring the customer experience was world class. Championed the voice of the customer through cross functional internal teams to ensure customer expectations were exceeded. Drove a substantial improvement in our customer satisfaction rating by leading a special task team focused on improving customer relations.

Led the efforts to proactively conduct voice of customer and industry research for the latest technology and process improvements to enhance the Falcon product. Successfully spearheaded the research and implementation of several new product options. Performed feasibility studies, ROI and quality analysis and translated them into meaningful recommendations to top management. Uncovered substantial cost savings by bringing to light numerous options that were not meeting customer needs or business goals.

Gained experience by working as a Liaison Engineer between the engineering department and production. Proactively improved communication between the two departments resulting in reduced product errors and increase output.