John Helliwell Email & Phone Number

Cambridge, England, GB

Cambridge, England, GB

Basingstoke, Hampshire, GB

Ringwood, Hampshire, GB

Over the last two decades Rich Interactive have perfected the art of tech storytelling, servicing the demand for digital content as a powerful tool to motivate change. In the last 12 months they have produced over 200 projects, which includes more than 400 interviews with the C-Suite down and locations around the globe from the USA to the UAE. My role is.

• Bullitt Group ($200 mil turnover, 170 employees) builds mobile phones for niche audiences, audiences not well served by the mainstream phone companies. Appointed to define, develop and deliver the global end to end.
• Developed effective segmented omnichannel marketing program and managed all aspects of a multimillion $ budget
• Created new research programs to ensure audience insight was at the heart of any decisions. Led to change in both price and volume forecast
• Successfully launched across multiple territories with priority retailers and carrier partners (a first for Bullitt). Lead to the most successful new product launch in the company’s history
• Briefed and/or created all content for channel, digital, social, print, POS. Highly engaging with industry-leading metrics on video completions, click through and open rates.
• Developed and delivered a micro influencer strategy gaining significant, cost-effective, targeted reach of over 3.5 mil potential buyers

Chicago, IL, US

• Motorola Solutions ($6.3 bil turnover, 15,000 employees) builds communications solutions for governments and commercial organisations. Appointed to manage the launch plans for new strategically important hardware and.
• Created global launch strategy for new a new brand of smartphone software solutions, a strategically important market space for the brand, leading to Motorola taking majority market share
• At a senior level, developed brand marketing messaging to manage difficult revenue crossover as customers change their technology mix from legacy platforms
• Created brand stories and assets that moved the product and brand image of Motorola Solutions from legacy technology to forward-thinking software and solutions focus. High engagement rates on LinkedIn and other owned.
• Established strong links with the GTM functions to ensure they evangelised the products in the right way

• Accomplishments:
• Pitch ideation for the launch event of Adidas’s sponsorship of the 2012 Olympics. Led to agency winning the event business, and a new client
• Idea generation for pitch for video game launches for THQ. Led to significant business win for the agency.
• Instrumental in winning a multimillion-dollar pitch for Nokia Siemens Networks stand & hospitality at Mobile World Congress 2008.

Chicago, Illinois, US

PARTNERSHIPS & SPONSORSHIPS, MotorolaWorking for the Mobile Device Business with global responsibility, reporting to the global head of marketing. Promoted to maximise the brand, sell through and 360 marketing opportunities from Motorola's key sponsorships and partnershipsResponsibilities:Define, negotiate and implement the 3 year plans for Maria.

Chicago, Illinois, US

CATEGORY MARKETING - Active Lifestyles and Entertainment, MotorolaA key post in a new strategic marketing department that aimed to create consumer focused products & experiences and build the brand into the productResponsibilities:Category Strategy - Define what the Active Lifestyles and Entertainment category stands for and how Motorola delivers to it.

Chicago, Illinois, US

Presenting and combining individual products as single customer solutions to provide new business development opportunitiesSelecting technology demonstrations to be used to promote Motorola's leadershipInstrumental role in all products demonstrated at GSM World Congress and CeBIT

Defined and led a new division identifying and targeting new and existing market sectors to launch new ranges of products and solutionsRestructured sales team to enhance efficiency and managed a bespoke training and development program within the departmentResponsible for the successful development and implementation of an e-commerce strategyLed team - all.