John Ellsworth Email & Phone Number

Boston, Ma, Us

I work with founders on a fractional and contract basis to deliver Product Management and Product Marketing so they can focus on leading their business. I have helped founders:-Refine their overall business strategy, including prioritizing areas of focus-Develop a product/portfolio strategy and product roadmaps-Create a GTM strategy for their products-Make the day-to-day prioritization decisions as a product moves through development-Craft company and product messaging-Explore and select from various packaging and pricing options-Launch products-Create marketing content and selling tools

Boston, Ma, Us

Drove Product Management and Product Marketing functions for a suite of software solutions in a medical device business. Reporting to the VP of Marketing and Strategy for the business unit, I:-Helped to drive 33% software revenue growth during my tenure-Managed a portfolio of 9 products, including B2B enterprise and B2B2C mobile apps (SaaS and on-premises products, some classified as a medical device) and the embedded software for a plasmapheresis medical device-Engaged with customers daily to understand needs, communicate updates, and develop partnerships-Worked closely with R&D to develop and manage the portfolio strategy and roadmap-Created business cases to prioritize investment decisions including decisions to de-invest-Partnered with Sales, Support, IT, Device Service, Regulatory, Quality, and others daily to ensure they had the support they needed from Marketing to do their jobs-Conceived of and delivered multiple new products 0-1, and launched dozens of releases

Somerville, Ma, Us

Defined Product Marketing role under a new CMO, and built a team of Product Marketing and Analyst Relations talent for a portfolio of automated software testing tools. In this role, I:-Redefined sales enablement materials to focus on business value, not features and functions-Worked with Product Management to realign their enablement focus on customer value, not features-Discovered and documented the capabilities and customer business value of a newly acquired product line to rework ineffective messaging and create new sales and marketing assets-Created launch plan standards and templates for use by the PMM team-Brought multiple new releases to market-Drove the creation and delivery of value-based messaging and content for 6 product tracks for an annual sales kick-off

Waltham, Ma, Us

Defined Product Marketing role under a new CMO, built and led a distributed team of 8 product marketers covering dozens of products and analyst relations. In this role, I:-Contributed to revenue growth from $350M to $500M over 3 years-Managed a portfolio of dozens of products sold vis direct and OEM channels-Defined and maintained a standard for GTM and launch planning to be applied consistently across the portfolio -Managed the composition of team over time, keeping it aligned with evolving needs and onboarding new skills-Worked closely with the Director of Demand Generation, delivering impactful campaigns speaking to emerging market trends-Developed market and competitive intelligence practice to help guide product decisions-Created and executed a President’s Advisory Council in collaboration with CEO – a series of semi-annual, regional, invitation-only gatherings of customer technology leaders and company executives to gather strategic customer feedback-Partnered with Sales leadership to develop value-based training materials for sales kick-off each year

Paris, France, Fr

Led and coached a global Product Management team under the CTO for a portfolio of 13 SaaS and on-premises products meeting the needs of alternative investing clients of various asset classes. In this role I:-Contributed to 25% revenue growth over two years-Delivered completely new product collateral and website content-Provided enablement for the sales organization both for product releases and ongoing sales engagements-Implemented a roadmap planning process to get customer commitments under system control, including selecting Jira as the system of record-Created a Voice of the Customer program to capture customer needs through regular outreach by the PM team-Led content creation and delivery for 4 client conferences (US and Europe) and two global sales kickoffs

Vélizy-Villacoublay, Fr

Served as Product Manager and then General Manager for new, high-visibility online user destination property - My.SolidWorks.com -- reporting to the VP of Strategy. In this role, I:-Managed the product strategy, including training, content, community and other modules-Developed and prioritized the product roadmap-Led Product Management, Program Management, User Experience and QA resources-Built and executed the launch/GTM strategyServed Product Management and Product Marketing role for the first DS Solidworks SaaS product, working for the VP of Product Management. In this role I:-Developed and manage the product roadmap with input from direct customer interviews and internal stakeholders-Worked with Product Owners defining the feature specifications-Performed competitive and adjacent market research, developing competitive intelligence-Developed core messaging and positioning, and worked with content teams to develop collateral-Managed the launch plan, including internal and channel enablement

Austin, Texas, Us

Created and managed Product Management function under a new CPO, with the mission to reinvent the product portfolio as a sales enablement platform. In this role I:-Built a team of Product Managers and Product Marketers-Developed the portfolio strategy working with the CPO and through direct customer engagement-Developed the product roadmap for each element of the portfolio and worked with Dev to ensure we delivered the right products-Managed cross-functional engagement and readiness, driving the operational transformation from an on-premises delivery model to SaaS-Owned product launches and sales enablementAssumed ownership and strategy for the legacy software business as General Manager. In this role I:-Secured the license and maintenance revenue stream from over 1K customers-Managed relationships with global reseller and services partners-Led Dev, QA, Product Management, Marketing functions

Us

Created and managed Product Management function for an early-stage startup later acquired by Xactly. Reporting to the CMO, in this role, I:-Developed and prioritized the product roadmap-Gathered and summarized customer requirements-Worked closely with Dev to ensure that the products we delivered were on track vs. customer needs-Owned cross-functional enablement as part of the product launch-Launched products to the Sales organization

Began my career in Customer Support, recruited to Product Management, and grew responsibilities to encompass leading a team of Product Managers for a portfolio of products

Mba

Bs, Marketing

Mechanical Engineering