John Hernández Email and Phone Number
With over eight years of experience at Pernod Ricard, a global player in wine and spirits, I am a trade marketing manager responsible for Colombia and Venezuela. My mission is to drive "growth" and innovation in these markets, leveraging my expertise in Off Trade, On Trade and eCommerce management.As a trade marketing manager, I implement strategies that connect the online and offline worlds, creating seamless and engaging experiences for the shoppers. I am a leader with a high achievement orientation and a passion for consumer marketing, who inspires and motivates others to achieve their objectives.I finally created "mindflows." as a space to share my experience in "growth mindset" applied to high performance teams, leadership and execution.
Electrolux Group
View- Website:
- electroluxgroup.com
- Employees:
- 30251
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Andean Trade Marketing ManagerElectrolux GroupBogotá, Bogota, Co
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Trade Marketing Manager For Colombia & Bev MarketsPernod Ricard Jul 2022 - PresentBogotá D.C. Metropolitan Area• Provide leadership to a team of three Trade Marketing Chiefs, overseeing the design and execution of tailored strategies for key channels: Modern Trade, Off-Trade, On-Trade, eCommerce, and National Distribution Development. • Led a team of 170 merchandisers to achieve sales and SOM objectives in strategic sales points.• Implemented data analysis platforms for informed decision-making and developed key visibility materials for brand success.• Collaborated in designing and executing the company's strategy for different fiscal years. -
Ecommerce & Core ManagerPernod Ricard Jul 2021 - Jul 2022Bogota,D.C., Capital District, Colombia• Developed eCommerce channel strategies and alliances for brand growth at Pernod Ricard.• Implemented home consumption model to drive post-pandemic on-premise channel development.• Capitalized on agreements to enhance brand visibility and market presence.
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Core & Hometainment ManagerPernod Ricard Jul 2020 - Jul 2021Bogotá, Distrito Capital, Colombia• Implemented strategies to connect online and offline worlds for shopper's house experience at Pernod Ricard.• Developed direct-to-consumer business model to drive revenue growth and promote omnichannel initiatives.• Collaborated with cross-functional teams to enhance customer engagement and drive brand loyalty.
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National Core Accounts ManagerPernod Ricard Jul 2019 - Jul 2020Bogotá D.C. Area, Colombia• Led national Core team in On Premise, Off Premise, Prestige, and Direct Sales segments, ensuring sales compliance and performance indicators at point of sale.• Negotiated and executed agreements with main accounts at national level, driving revenue growth and market expansion.• Managed and guided allied distributors nationwide to optimize distribution channels and enhance brand presence.
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On Premise National ManagerPernod Ricard Aug 2017 - Jul 2019Bogotá D.C., Colombia• Managed national sales compliance and performance indicators, negotiating agreements with key accounts, and overseeing team budgets at Pernod Ricard.• Directed and coordinated allied distributors nationwide to ensure optimal sales performance and market presence.
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On Premise Regional Manager BogotaPernod Ricard Feb 2016 - Aug 2017Bogotá• Led a team of 10 in Bogotá, implementing global segmentation strategies for business growth.• Managed compliance with sales budget for the On Premise Channel at Pernod Ricard.• Oversaw a team of 8 account executives and 1 sales manager to drive sales and revenue growth.
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On Premise Sales ChiefRepresentaciones Continental S.A.S. Nov 2013 - Feb 2016Bogotá• Led the On Premise channel with a 360° strategy, managing the company's portfolio and developing negotiations and activations.• Implemented visibility strategies for Nectar, Ron Santafe, Ron Caldas, and Red Bull in Bogotá.• Achieved significant growth in channel development, resulting in increased sales and market presence. -
Senior MusketeerRed Bull Mar 2011 - Nov 2013Bogotá• Led the execution and sales plan for brand events, achieving record consumption rates in Colombia.• Increased semi-annual volume by 20% compared to 2010.• Implemented a successful 360 ° strategy for third-party events, resulting in a sales increase of over 50%. -
MusketeerRed Bull Aug 2007 - Feb 2011Oriente Colombiano• Coordinated sales forces of Co-Distributors in the Oriente Colombiano area to drive brand visibility and consumer activations.• Managed POS support to ensure seamless execution of marketing strategies and promotions.• Led the sampling team to engage with consumers and drive product trial, resulting in increased brand awareness and sales.
John Hernández Education Details
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Business Leadership -
Sales
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Marketing
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Business
Frequently Asked Questions about John Hernández
What company does John Hernández work for?
John Hernández works for Electrolux Group
What is John Hernández's role at the current company?
John Hernández's current role is Andean Trade Marketing Manager.
What schools did John Hernández attend?
John Hernández attended Universidad Del Rosario, Universidad Del Rosario, Universidad Del Rosario, Universidad Autónoma De Bucaramanga.
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John Hernandez
Bogota, D.c. -
John Hernandez
Social Media Manager | Creacion De Contenido | Seo Jr & Google Analytics | Business Manager | Meta Ads | Trafficker | Marketing DigitalBogota, D.c. -
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