Bringing 16 years of rich experience at the nexus of media, entertainment, and technology, my career is highlighted by transformative contributions to iconic names like Roku, Amazon, Hulu, Disney, and ESPN. My expertise encompasses intricate deal negotiations, robust business development, advanced digital advertising strategies, and strategic planning with a visionary outlook. Anchored in data-driven insights, my leadership extends to building and nurturing dynamic cross-functional teams, fostering an environment of collaboration and innovative problem-solving that consistently surpasses objectives.Innovation, adaptability, and a passion for team development are at the core of my professional identity. I am keen to leverage this comprehensive background to make a significant impact in the sports and technology sectors, merging my expertise with my enthusiasm for sports. My aim is to contribute to organizations that are at the cutting edge of sports entertainment and tech innovation, driving progress through strategic insight and a collaborative team spirit.I am excited about the prospect of joining forces with forward-thinking companies to explore new possibilities and lead teams towards achieving groundbreaking success. Let’s connect and explore how we can drive the future of sports and entertainment together.
Techpitch Strategies, Llc.
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ConsultantTechpitch Strategies, Llc.Portland, Or, Us
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Founder & Principal ConsultantTechpitch Strategies, Llc. Jan 2024 - PresentRole: My primary responsibilities include driving the the vision of merging innovation with operational excellence in the sports and technology sectors. I lead the development and execution of strategic business initiatives, focusing on partnership acquisition, digital transformation, and operational optimization. My role encompasses overseeing the entire consulting process, from ideation through implementation, ensuring that the services offered —strategic business development, digital marketing strategies, product development consulting — are aligned with the core values of integrity, agility, and collaboration.
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Director, Content DistributionRoku Inc. Nov 2021 - Oct 2023Portland, Oregon, United StatesRole: As Director of Content Distribution at Roku, my primary responsibilities included sourcing, negotiating, and securing distribution agreements with significant OTT content providers for their integration into the Roku platform. I led the negotiation process and collaborated directly with legal teams during the contract drafting and review stages. I managed cross-functional teams and projects, and consistently analyzed current channel applications and competitive offerings to optimize channel onboarding. -
Tv & Streaming Partnerships - Amazon AdvertisingAmazon Feb 2018 - Oct 2021Santa Monica, CaliforniaRole: I provided digital advertising sales and marketing solutions to companies including Netflix, Hulu, Apple, DAZN, Gaia, and all professional sports properties/leagues, as well as their respective advertising agencies, to successfully grow and scale both domestic and global revenues. With a consultative approach and deep understanding of the digital advertising and brand marketing landscape, I acted as a strategic partner to TV/OTT clients, selling a broad range of Amazon Advertising solutions that ensured their business goals were met. I leveraged executive cold-calling, data analysis, networking, and prospecting skills to identify, develop, and manage accounts. -
Distribution And PartnershipsHulu 2016 - 2018Santa Monica, CaliforniaRole: I managed deal negotiations, subscriber acquisition strategy, engagement/retention, technical cooperation, joint marketing initiatives, and roadmap planning for Hulu’s key living room device, live streaming, and premium add-on partner accounts, which included CBS, Showtime, Fox, Disney, Apple, Amazon, Microsoft, and Samsung. -
Director, Affiliate Sales - Disney And Espn Media NetworksThe Walt Disney Company 2013 - 2015Burbank, CaliforniaRole: I had oversight of sales, strategic partnerships, and new product activation for key affiliate accounts, including DIRECTV, DISH, Google Fiber, and over 200 smaller accounts. I led negotiations concerning pricing, programming content, new technologies, and marketing. I worked across various functional areas, such as programming, legal, new product development, strategic partnerships, marketing, technology, operations, and customer care, interacting with the highest-level executives. I directed senior account executives and a coordinator to hone their skills and achieve aggressive revenue targets. -
Senior Account Executive, National Accounts – Disney And Espn Media NetworksThe Walt Disney Company Jan 2012 - Jul 2013New York, New York, United StatesRole: I provided end-to-end account management for eight key affiliates, including Cox Communications and Time Warner Cable. I negotiated distribution agreements for the Disney/ESPN/ABC portfolio of products and identified and developed business opportunities with new distributors, like ISPs and IP video providers.
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Account Executive, Field Sales – Disney And Espn Media NetworksThe Walt Disney Company Feb 2008 - Dec 2011New York, New York, United States
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Sales Coordinator, Local Advertising Sales – Disney And Espn Media NetworksThe Walt Disney Company Jan 2007 - Jan 2008Bristol, Connecticut, United States
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Administrative Assistant, Corporate Outreach - EspnThe Walt Disney Company Mar 2006 - Dec 2006New York, New York, United States
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InternSportsfeatures.Com 2004 - 2005Tampa, Florida
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Gameday OperationsNew York/St. Lucie Mets Apr 1997 - Aug 2003Port St. Lucie, Fl
John Higgins Education Details
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Sports Management
Frequently Asked Questions about John Higgins
What company does John Higgins work for?
John Higgins works for Techpitch Strategies, Llc.
What is John Higgins's role at the current company?
John Higgins's current role is Consultant.
What schools did John Higgins attend?
John Higgins attended Florida Southern College.
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