John Higgins Email & Phone Number

Portland, Or, Us

Role: My primary responsibilities include driving the the vision of merging innovation with operational excellence in the sports and technology sectors. I lead the development and execution of strategic business initiatives, focusing on partnership acquisition, digital transformation, and operational optimization. My role encompasses overseeing the entire consulting process, from ideation through implementation, ensuring that the services offered —strategic business development, digital marketing strategies, product development consulting — are aligned with the core values of integrity, agility, and collaboration.

Portland, Oregon, United States

Role: As Director of Content Distribution at Roku, my primary responsibilities included sourcing, negotiating, and securing distribution agreements with significant OTT content providers for their integration into the Roku platform. I led the negotiation process and collaborated directly with legal teams during the contract drafting and review stages. I managed cross-functional teams and projects, and consistently analyzed current channel applications and competitive offerings to optimize channel onboarding.

Santa Monica, California

Role: I provided digital advertising sales and marketing solutions to companies including Netflix, Hulu, Apple, DAZN, Gaia, and all professional sports properties/leagues, as well as their respective advertising agencies, to successfully grow and scale both domestic and global revenues. With a consultative approach and deep understanding of the digital advertising and brand marketing landscape, I acted as a strategic partner to TV/OTT clients, selling a broad range of Amazon Advertising solutions that ensured their business goals were met. I leveraged executive cold-calling, data analysis, networking, and prospecting skills to identify, develop, and manage accounts.

Santa Monica, California

Role: I managed deal negotiations, subscriber acquisition strategy, engagement/retention, technical cooperation, joint marketing initiatives, and roadmap planning for Hulu’s key living room device, live streaming, and premium add-on partner accounts, which included CBS, Showtime, Fox, Disney, Apple, Amazon, Microsoft, and Samsung.

Burbank, California

Role: I had oversight of sales, strategic partnerships, and new product activation for key affiliate accounts, including DIRECTV, DISH, Google Fiber, and over 200 smaller accounts. I led negotiations concerning pricing, programming content, new technologies, and marketing. I worked across various functional areas, such as programming, legal, new product development, strategic partnerships, marketing, technology, operations, and customer care, interacting with the highest-level executives. I directed senior account executives and a coordinator to hone their skills and achieve aggressive revenue targets.

New York, New York, United States

Role: I provided end-to-end account management for eight key affiliates, including Cox Communications and Time Warner Cable. I negotiated distribution agreements for the Disney/ESPN/ABC portfolio of products and identified and developed business opportunities with new distributors, like ISPs and IP video providers.

New York, New York, United States

Bristol, Connecticut, United States

New York, New York, United States

Tampa, Florida

Port St. Lucie, Fl