John Hill Email & Phone Number

United Kingdom

London, England, United Kingdom

As a key member of the Digital Partnerships team working closely with all Sony Music labels and digital/streaming partners, my role ensures that Sony Music's artists and releases have high visibility across streaming platforms, especially Amazon Music, in turn delivering engagement with fans.Working across all labels at Sony Music Entertainment globally, on some of the biggest, most successful artists alongside breaking some of the most promising names of the near future. Working across catalogue releases to create new, inventive and creative initiatives to help promote and appeal to existing audiences as well as seeking new and emerging fans.Day-to-day involves: * Collaborating with label marketing teams to deliver bespoke artist partnerships with Amazon Music for Sony's artists* Managing the pitch process of all Sony Music UK releases to Amazon Music UK, including new releases and repromotion "boosters"* Maintaining Sony Music UK's relationship with Amazon Music and ensuring both parties are in sync. Managing all bespoke campaigns including Originals, CURVED sessions, +44 content, Twitch formats etc * Support the Director of Catalogue Streaming and Commercial Group across Catalogue streaming campaigns with DSPs. eg: Amazon Music ReDisover playlists among others.* Act as one of the Digital Partnerships point persons for all of Sony Music UK's key labels, attending their label meetings and fielding any digital partnerships-related questions from the label teams.

London, England, United Kingdom

- Building streaming strategies for album releases, working with teams across the label and using analytics to help develop the overall artist roll-out strategy.- Pitching artists and releases for editorial, marketing, and wider partner support across key DSPs such as Spotify, Apple Music and Amazon Music.- Working closely with in-house data analyst to outline patterns & trends in streaming data to build partner’s understanding of the overall success and momentum of each act.- Coordinating meetings such as album playbacks and created innovative ways to build streaming partners into all facets of the artist campaigns. i.e. Listening Events, bespoke video assets, and DSP promotions such as Up Next, Radar First and OOH billboards.- Tracking streams per day across multiple DSPs for key campaigns, creating forecasts to inform marketing strategies and analysing streaming data to aid in moving releases along the playlist ecosystem.- Working closely with data specialists in the label & central teams contributing to long-term strategy by A&R and Marketing teams across several key release campaigns using data & analysis.

In my capacity, I contribute to digital marketing campaigns for artists within the Sub-Saharan Africa region and gained a strong understanding of Digital Service Provider metadata style guides. My primary responsibilities are submitting songs for inclusion on editorial playlists, such as Alte Cruise, Africa to the world, Africa Now, Africa Rising, Afrobeats Hits, and others. I also curate artist-focus playlists such as Artistes Essentials and Behind the Boards for some of Africa’s biggest talents.

Accra, Greater Accra, Ghana

As the music magazine’s first point of contact, I successfully managed brand partnerships and led several artist marketing campaigns. I also built a “tone of voice” for its social media. My primary duties were coordinating timed blog and social media interviews to increase traffic and engagement. I oversee playlist optimisation on Apple Music & Spotify. I moderate meetings, execute social communication plans, and supervise a team of two interns for the agency’s social media team. The skills acquired in this role included trend analysis.Furthermore, I showed initiative by learning to use WordPress to write and publish articles. I also gained a solid interpersonal and collaboration skillset as I liaise with internal and external stakeholders. I oversee email marketing, and I use social media analytics platforms.

Master Of Science - Msc, International Business

Activities and Societies: Future Leaders Society, African Caribbean Society (ACS), Pentecost Student and Association (PENSA)

Bachelor Of Science - Bsc, Banking And Finance

Activities and Societies: Banking Students Association