John Hlatky Email & Phone Number

New York

Held a key account leadership position in co-managing the Reckitt Benckiser business, one of the agency’s largest global CPG clients; responsible for 11 of the 17 brands handled by the New York agency, including: • Woolite: "Saving Woolite"• Finish: "Join the Finish Revolution" and "Take the Finish Challenge"• Clearasil: "Science of Looking Awesome" and Interscope integrated launch partnership with JoJo• Veet: "28 Days of Beautiful"• Durex: "The Liberating Side of Being Together" and "Pleasure Bear"• d-CON: "Get Out"Advocated for and sold through creative business ideas and brand engagement opportunities. Led product launches and brand repositioning initiatives for some of the world’s biggest brands, overseeing all aspects of an integrated campaign, including market and consumer research, strategic planning, creative development, production, implementation and measurement.Won 2012 Effie for “Saving Woolite” campaign, the first in the brand’s sixty-year history.Managed budgets in excess of $10 million; negotiated fees and ensured agency profitability.Managed a team of eight account handlers; set performance goals, advanced their career development.Fostered a team environment, encouraged collaboration and the sharing of ideas across all disciplines.Led key client meetings and integration with partner agencies; worked across all levels of agency and client organizations to build relationships, establish trust and credibility, resolve issues and avert roadblocks.

New York

Delivered against long-term strategic objectives while effectively managing day-to-day tactical challenges. Ensured communications strategies aligned with and were developed to achieve client business objectives.Connected brand strategy to consumer touch points; 360° marketing plans included social, digital, mobile, experiential, product sampling, point of sale, broadcast, print, outdoor.Fostered a team environment and encouraged collaboration across all agency disciplines and resources.Implemented new workflow process to improve effective and efficient collaboration with partner agencies. Clients included: Clients included: Reckitt Benckiser, Exxon Mobil, Verizon Business, Intel, UNIQLO, GlaxoSmithkline

New York

Returned to the agency to help lead the global relaunch of MCI Telecommunications. Handled development and production of all corporate image and B2B advertising and marketing collateral, including broadcast, print, digital, outdoor, sales kits, product brochures, and trade show materials. Other clients included: New Balance, Heineken/Dos Equis

New York

Led all regional retail, promotional, and sponsorship advertising for Verizon Wireless, including newspaper, magazine, outdoor, and radio, in an extremely fast-paced, high-volume environment. Also managed national network superiority campaigns. Supervised a team of four account managers and assistants.

New York

Handled various local, national, and global campaign efforts; brand, product, and sporting event sponsorships. Provided in-depth competitive analysis and business intelligence to the client, account team and partners. Experience includes B2B, B2C, trade, and corporate image advertising. Clients included: MCI WorldCom, CNN Headline News

Philadelphia, Pa And Greater New York City Area

Managed a diverse team of full- and part-time sales associates. Merchandised floors based on corporate prototypes and standards. Consistently achieved targeted sales volume goals, among highest-performing stores in region.