Direct and lead all aspects of the company to meet and exceed financial, operational, and customer satisfaction goals for a socially responsible brewery, crafting quality products that inspire joy and memorable experiences.• Develop strategic direction and lead a team of 140 full and part-time employees to successfully operate brewing, packaging, sales, marketing, admin. and three brewpub operations in Saugatuck, Kalamazoo, and Grand Rapids.• Provide executive leadership to direct reports including Directors of Sales, Marketing, Human Resources, Brewing Operations, and Tap Rooms; report directly to the Board of Directors to layout and manage the 5-year strategic plan.• Manage a diverse beverage portfolio of mainstay, seasonal, barrel-aged, limited release and large format brands, sold in 13 U.S. states and internationally in Canada, Ukraine, UK, and China, to achieve the Annual Business Plan.• Ensure compliance with all legal and regulatory requirements and identify and mitigate risks that could impact the brewery's operations or reputation; manage investor relations with regular updates to stakeholders.• Collaborate with the sales and marketing team to develop and execute effective strategies to expand market reach and drive sales growth of brands portfolio.• Stay abreast of industry trends and consumer preferences to guide product innovation.• Cultivate and strengthen relationships with distributors, retailers, and consumers.• Establish company culture and serve as the face of the organization to employees, business partners, and communities.• Set and manage company organization structure; manage and develop all company standard operating procedures.

Oversaw the strategic purchase, integration, and operations of an existing Beer and N/A beverage distributor for an independent beverage distributor of Beer and Non-Alcohol products, serving Southeast Florida.• Provided leadership and direction to 140 employees while integrating every aspect of the “New Double Eagle” company. • Created a new “culture” of excellence by changing processes and implementing new standards and expectations.• Developed companywide strategies and implemented supporting tactics across sales, operations and all departments to reduce cost, drive performance, and achieve the year one EBITDA goal of $9.0 million.• Quickly assessed new team to understand level of talent and identify organizational gaps and needs.• Reevaluated and reformed sales organization compensation system to better drive results. • Created health protocols and operating plans during COVID-19 Pandemic to keep employees safe and allow for continuous operation with a goal of keeping all employed; managed effective, real-time communication throughout the organization. • Cultivated strategic case for new brand acquisitions based on consumer demand landscape against current portfolio to ensure relevant brand mix was maintained.

Oversaw all Sales and Marketing functions to drive profitable sales and market share growth for an independent distributor of the Anheuser-Busch portfolio and other beverages, serving the Northwest Ohio market.• Provided leadership and direction to a team of 30 sales, marketing, and category management professionals with full P&L responsibility for driving profitable share growth in Northwest Ohio for a portfolio of beer, energy drinks, and soda.• Served as a member of the Board of Directors, with a key role in the development of long-term vision for a $60 million company.• Provided market intelligence, including competitive issues and opportunities to refine sales/marketing strategies.• Championed a winning sales culture and led the recruitment, training and development of a high-performance direct selling and marketing organization through coaching, mentoring, evaluating, and motivating.• Developed and controlled active sales and marketing budget including Media, Sponsorship, and Sales incentives.• Established goals, metrics and strategies to effectively drive total beverage sales and brand development in 1,200 on- and off-premise accounts selling 4 million cases annually.• Cultivated and maintained relationships with multiple suppliers to expand product offerings, and increase territory market share through planning pricing, and promotion strategies and tactics which profitably drove sales.

Promoted and relocated to direct all local marketing and media activity for the A-B brand portfolio in the Southeast region.• Directed a 19-person media and marketing team that were responsible for Anheuser-Busch’s largest revenue producing region encompassing nine states throughout the Southeast U.S.• Coordinated the development and execution of comprehensive marketing strategies and communicated direction to internal personnel and key contacts at 140 wholesale operations in the region. • Developed targeted integrated plans within the geographical area utilizing a $30 million media and marketing budget to address local marketing needs which included out-of-home, radio, internet, print, local events, and retail promotions. • Led the coordination of Anheuser-Busch’s relationship with 19 professional sports teams within the NFL, NBA, NHL, and MLB to ensure the proper activation of local marketing initiatives and the fulfillment of all contractual benefits. • Maximized any and all assets provided by sponsorships to enhance the team/consumer connection with appropriate brands in each market, with related customization of plans based on target audience and local market nuances.• Identified brand opportunities across the entire Anheuser-Busch portfolio, including brands with distribution agreements.

Promoted and relocated to headquarters to direct local marketing programs and implement brand tactics nationwide.• Assisted Vice President of Geographic Marketing in development, and communication of marketing strategies to ensure consistent local program/tactical implementations with a 65-person nationwide team and a $64 million annual budget.• Directed all marketing and media activities in Puerto Rico and Caribbean with a $3 million annual budget; developed integrated brand marketing and advertising strategies by guiding local ad agencies and third party marketing companies. • Successfully launched Budweiser Select in Puerto Rico by developing a custom advertising campaign, and providing marketing direction to field and wholesaler selling system; components included media tease campaign, public relations, retailer/consumer launch parties, and clear brand performance expectations.• Oversaw teams in key U.S. markets to plan and activate large multi-faceted marketing programs in support of major events including NFL Super Bowl, NCAA Final Four, Spring Break, and MLB/NHL/NBA All-Star games, with a $2 million budget.

Promoted to create & execute marketing programs, special events, and contracts with sports teams, and promoters.• Directed local marketing activities in the 4-state Midwest region by communicating with, planning and coaching A-B field sales personnel and 150 wholesalers to execute brand marketing plans in support of national and regional initiatives.• Evaluated, negotiated, and facilitated the implementation of large event sponsorships, professional team activation, and grassroots marketing programs to expand A-B’s marketing positions in Illinois, Wisconsin, Michigan, and Indiana.• Led a team of 4 Geographic Marketing Managers by providing direction, resources, and career development guidance.• Managed a $7+ million budget to negotiate, plan, and execute sponsorship and activation of local marketing properties with Chicago Cubs, PGA Western Open, Chicago Speedway, Alpine Valley Music Theater and the Michigan International Speedway. • Built relationships to increase brand awareness and leverage sponsorships at retail with local sports and music affiliations.

Promoted and relocated to Region office to lead pricing initiatives and provide sales analytics to support decision making.• Improved the region’s financial performance through analysis, planning, preparation, and implementation of annual Revenue Plan, including price increase and price promotion strategies to align with corporate revenue objectives.• Provided Region Vice President with margin analysis on various pricing actions and new package introductions to ensure all three tiers realized acceptable margin opportunities in the states of Illinois, Wisconsin, Michigan, and Indiana.

Promoted and relocated to provide oversight, strategy and leadership of local sales and distribution efforts.• Managed key pricing, sales, marketing and distribution of A-B products working closely with 6 wholesalers in Rockford and 6 wholesalers in Toledo.• Conducted regular market visits to coach and motivate wholesaler sales team, and conduct annual wholesaler assessments to ensure compliance with Equity Agreement; ensured overall operational performance and marketplace execution.• Built relationships, conducted business reviews, sold-in new brands, and obtained promotional support with key retail accounts, • Oversaw local activation of national marketing & promotional programs, and sold in annual price increase plans to wholesalers.

Recruited and relocated to execute overall sales, merchandising and promotional activities to increase distribution and market share. • Managed sales routes consisting of on and off-premise accounts with a focus on providing exceptional customer service.• Built relationships with retail accounts, and executed the sales process for the entire A-B product portfolio to drive growth through incremental placements, new product intros, promotional sell-ins, and effective pricing & merchandising strategy.