John Hoffmann work email
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Strategic, forward-thinking marketing and communications professional with experience creating effective consumer and business-to-business campaigns. Emphasis in senior living, health care, financial services, insurance and technology sectors at agency and client-side environments.Expert in database marketing, lead generation, integrated marketing communications, customer segmentation and brand development.
Independent
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IndependentChicago, Il, Us
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Marketing ConsultantIndependent 2022 - PresentEstablished lead generation and branding for senior living communities, adult day care centers and startups. Clients include Evergreen Daytime Senior Care, Claiborne Senior Living, Rosewater Assisted Care, and Jaybird Senior Living. Supervised creative team, content developers, agency partners and multi-office staff. Directed marketing campaigns, Grand Opening event, sales training guidebook, and brand standards manual. Conducted industry reviews and competitive analysis, presenting marketing implications to CEO.
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Director, Care Delivery MarketingHumana 2021 - 2022Louisville, Kentucky, UsHumana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. The Care Delivery Organization is one of the largest and fastest-growing value-based, senior-focused primary care platforms in the country. -
Director Of MarketingEnlivant 2014 - 2020Chicago, Illinois, UsEnlivant is a private equity-owned senior living company that owns and operates 230 assisted living, memory care and independent living communities across 27 states. Designed and implemented new companywide referral incentive program resulting in $2.36MM in net income within nine months, within an ongoing 45% move in conversion rate. Supported acquisition team with multi-media campaign introducing 48 new communities into distinct markets. Partnered with sales and operations leaders on lead reactivation campaigns that increased contactable lead sources by up to 40%. Developed crisis communications action plans resulting in immediate new leads and occupancy growth. Awarded Support Center Employee of the Year. -
Director Of MarketingVi 2007 - 2014Chicago, Illinois, UsPlanned and implemented multi-media lead generation campaigns for 19 luxury senior living communities. Repositioned high profile development in a competitive market. Introduced new online and offline media, including paid search, direct mail and direct response television. Collaborated with sales and operations leaders on promotions and event programming to achieve financial goals. Provided leadership for strategic communications and new brand launch. -
Marketing ManagerSg2 2005 - 2007Chicago, Illinois, UsDeveloped marketing campaigns, established contact strategies and compelling offers for direct mail and email campaigns for clinical membership programs. Established campaign budget, calendar and performance measures. Partnered with regional sales and business development teams to reach sales targets. -
Marketing ConsultantIndependent 2001 - 2005Agency partnerships with Young & Rubicam and J. Walter Thompson. Focused on integrated marketing lead generation programs for clients including Microsoft, Ford Motor Company, Western Union, and GE Capital.
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Account DirectorFoote, Cone & Belding 1999 - 2001San Francisco, Ca, UsDirected implementation of advertising and direct mail campaigns for Heller Financial, Scudder Investments, Circuit City, and BlueCross BlueShield. Supervised account, media, creative and strategic planning teams. Developed strategies for clients to enhance brand awareness and lead handling effectiveness. -
Direct Marketing ManagerBluecross And Blueshield Of Illinois 1996 - 1998
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Project ManagerBluecross Blueshield Of Florida 1992 - 1996
John Hoffmann Skills
John Hoffmann Education Details
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Northwestern UniversityDirect Marketing -
The University Of Chicago Graham SchoolIntegrated Marketing
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Northwestern UniversityFrench
Frequently Asked Questions about John Hoffmann
What company does John Hoffmann work for?
John Hoffmann works for Independent
What is John Hoffmann's role at the current company?
John Hoffmann's current role is Senior Living and Healthcare Marketing Professional.
What is John Hoffmann's email address?
John Hoffmann's email address is jo****@****bal.net
What is John Hoffmann's direct phone number?
John Hoffmann's direct phone number is +131272*****
What schools did John Hoffmann attend?
John Hoffmann attended Northwestern University, The University Of Chicago Graham School, Northwestern University.
What skills is John Hoffmann known for?
John Hoffmann has skills like Public Relations, Direct Marketing, Integrated Marketing, Online Advertising, Lead Generation, Email Marketing, Marketing Strategy, Marketing Communications, Market Research, Digital Marketing, Competitive Analysis, Marketing.
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