STATISTICKS is a character-driven style of animation that blends data into authentic storytelling for both emotional and educational impact. Statisticks has been recognized by TED as an Ads Worth Spreading for its innovation. www.vimeo.com/statisticks

John lectures and facilitates seminars & workshops for nonprofit, higher education and executive leadership audiences. Recent talks include:"Leadership Networking" - Indiana Student Leadership Conference"Bringing Data to Life" - United Way Great Rivers Conference"Your Great Passion, Your Great Career" - AVID (Advancement Via Individual Determination) “Be Social” - United Way Great Rivers Conference “Remarkable Video: Creating and Distributing” - MCI-International“Nonprofits and Social Media Innovation” - United Way Midwinter Institute “Millennialism, Careerism & Digital Carnegie(ism)” - Edgewood College“Page it Forward: Case Study in Digital Innovation” - UPIC Innovation Summit“Social Media and Leadership” - UW-Madison: Women’s Executive Leadership Summit “Famous Dave’s: Social Media Case Study” - Madison College“How to Win $133M for Education with Social Media” - Social Media Club / Madison

Outrigger3 consults corporate clients looking for a modern and creative approach to their campaigns. Clients include United Way, Annie E. Casey Foundation, Famous Dave's BBQ, Inc., Promega, University of Wisconsin-Madison, Summit Credit Union, Magnolia Pictures, Hammes Company and Madison College.Case studies below.

Challenge: In a very anti-tax, pro-tea party political climate, sway voters to “vote yes” for college building referendum.Strategy: Develop highly targeted campaign to drive mass awareness and engagement leading up to voting day.Tactics: In the final week of the campaign, delivered over 2.5 million personalized endorsements through custom social media profile picture swap targeting area students, their families and friends. Custom “Be a Hero” website created with a 2-step app to swap out profile pic during week leading up to election.Result: Stunning $133 Million Madison College Referendum Win.Our digital strategy was widely credited with contributing to a 23-point swing in the final days of the campaign to guide Madison College to the largest referendum victory in Wisconsin history. Press:Wisconsin State Journalhttp://host.madison.com/ct/news/local/education/campus_connection/article_9005af52-a423-11e0-94ac-001cc4c002e0.htmlThe Chronicle of Higher Education:http://chronicle.com/article/E-Mail-Marketing-Campaign-Gets/127985/How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. (2013 Release)http://www.mstoner.com/blog/marketing-and-branding/social-works-contents/

CLIENT: Famous Dave's of America operates and franchises about 185 barbecue restaurants in some 35 states, primarily Minnesota, Illinois, California, and Wisconsin. TASK Create a social media presence from the ground upCHALLENGESNo social media presence Limited organizational fluency of social media at corporate and franchise levelsPromo buy-in from local franchise owners difficultSTRATEGYOptimize website and create social media Launch strategy for Twitter, YouTube and Facebook Develop custom tabs and custom twitter applicationsRecruit community with strong promotionsDevelop proprietary NCAA bracket contest (BBQ Bracket Busters)Create and curate brand voiceRESULTS (12 MONTHS)105,000 Facebook fans14,000 Twitter Followers (top 15 of any global restaurant chain)50,000 Youtube views (40 user generated videos)Highly Engaged FB community (200-300 comments per daily post)

PROMO:Created, administered and developed custom software for original March Madness contest in which fans were asked to choose the biggest upset from the first round and the third round of the NCAA tournament. Contest promoted exclusively on Facebook, Twitter and email. Grand Prize-$2,500 2nd Place-$1,000 3rd place-$500RESULTS19,072 contest entries over three day entry period30% Jump in Facebook FansFamous Dave’s stock spikes to year highPRESS: http://www.business-opportunities.biz/franchise/2010/03/15/experience-hoops-madness-and-win-cash-famous-daves-bar-b-que-launches-bbq-bracket-busters-contest/