John Hollaway Email & Phone Number

Generated over $1 Million in sales during first four months by independently developing and executing a strategic marketing plan for large urban territory. Identified and located prospects using the internet, in-house CRM software, networking, association memberships, trade shows, database mining, direct mail, and other methods. Planned and executed relationship development activities, including direct contact with over five hundred business owners and managers. Initiated contact and gained access to key decision makers. Met with clients to assess needs, make sales presentations, close transactions and conduct follow up.Drafted and completed solicitation letters and sales proposals with subsequent follow up. Collaborated in the creation of marketing collateral, web content, and ad copy. Utilized Customer Relationship Management system software to manage follow up and to collect, store, and analyze aggregate data.

Developed and executed multi-channel career marketing plans for senior-level Fortune 500 executives. Organized workload to accommodate the needs of over forty active clients at a time.Provided individual and group instruction in goal setting, interview skills, presentation skills, networking, negotiating, and relationship management.Developed, managed, and utilized multiple database sets, including employer contacts, recruiters, client alumni, business directories, etc.Composed résumés, cover letters, Web résumé content, acceptance letters, and related documents. Collaborated in the creation of EMG Web content, marketing collateral, and sales materials.

Taught courses in Business Communication, Technical Writing, and English Composition, including text selection, curriculum and instructional design, development of course materials, classroom facilitation, and online instruction.Provided practical instruction in the composition of reader-focused proposals, letters, reports, memos and other business documents, as well as persuasive presentation techniques and methods.Employed current electronic resources and learning systems software to design and implement online instruction, provide a forum for online collaboration, and track student progress and compliance.

Planned and executed relationship development activities over large territory, closing over thirty new long-term service contracts with major retail stores and generating over $300,000 in sales during first twelve months. Trained and supervised service technicians; processed monthly invoices to customers and weekly payroll for service technicians; reviewed and analyzed quarterly and annual financial reports.

Managed Medicaid Waiver program for adults with developmental disabilities, including budget, personnel, compliance, housing, transportation, and rehabilitation services. Reviewed and analyzed monthly and annual financial reports; prepared annual budget.Developed and executed strategic plan to increase funding and expand the program, resulting in a 400% increase in revenues. Developed and implemented formal training programs for 125 professional and hourly direct reports that included classroom instruction, CPR certification, and ongoing in-service workshops. Reduced staff turnover and improved service delivery by transforming hierarchical command structure into smaller, quality-focused teams with high level of accountability.Managed construction, lease agreements, maintenance and upkeep of 28 agency sites.

Increased monthly gross profits 300% in six months by providing training and direct leadership for sales staff with an emphasis on effective prospecting, presentations, and closing skills. Developed marketing strategy, created advertising copy, scheduled and approved ads for all media.

Master Of Arts, English Composition

Activities and Societies: Graduate Assistantship, Graduate Essay PrizeRelevant Coursework: Teaching College Writing (adult learning.

Bachelor Of Arts, English W/Writing

Activities and Societies: Alpha Phi Omega Honor Society, Alumni Scholarship, "Who's Who Among Students in American Colleges.

Master Of Fine Arts, Creative Writing