Focused on serving both private equity and operators, our mission is to deliver strategic transformational change, from the workforce to the boardroom, by elevating your resources to drive growth. We are a focused consulting firm of experienced operators with deep expertise in delivering results by guiding founders, investors and management. Catalyst empowers businesses to enable increased profitability and improve operational execution using proven, best-in-class practices. We assess, propose and deliver an integrated playbook between Finance, Operations, IT and HR that makes your business more efficient and profitable.

Responsible for managing, optimizing and growing the Breeo portfolio of products to increase market share and profitability for the brand and categories. Products include campfire, live fire cooking, and back yard products.

Managed entire 500+ SKU product line portfolio, responsible for new product development, project management, quality control, supplier management and relations, strategic sourcing, P&L and pricing, as well as research and process development.

Develop, implement and maintain the product development processes, deliverables and timelines for various TRX development projects from concept to commercialization. In addition, assist in the merchandising of products online and at retail where required.

Assists on a as-needed basis with sales presentations, marketing materials, product research and presentations for major retail accounts such as Fred Meyer, Amazon and Costco.

Managed national accounts totaling over $15M in sales revenue. Accounts included hardware/co-op and major retailers (Kohl's, Bed Bath & Beyond, Orgill, MidStates, Do It Best Hardware) among others.

Managed entire Storage Products portfolio, responsible for new product development, project management, quality control, vendor management and relations, P&L and pricing, as well as research and process development. Developed categories for Home Improvement and Hardware Mass Merchants (Menards, Ace), Farm Accounts (Blain’s, TSC), Automotive Aftermarket (NAPA) and internet retailers.• Introduced 15 new products in the first full year at the company, four new lines and one new outdoor category- currently tracking for $9M in sales, 15% of total revenue. The most ever introduced at one time in company history. • Managed a NPD team of 6: 2 Engineers, 1 Product Manager, 1 Product Coordinator, 2 Product Category Leaders. • Launched Blue Sky brand, creating a new category for Quality Craft in the outdoor living market. • Introduced and built a New Product Development process where there were none, implementing stage gates, product planning, a quoting process, introduced project management software, and a new specification/quality protocol.• Led push into technology & IoT integration into tool storage: (RFID inventory, NFC Locking/unlocking).• Negotiated pricing, production and quality issues with overseas vendors. • Traveled frequently to China and Taiwan.• Attended sales calls, presentations with key customers.• Developed and maintained budgets for NPD business unit.

Category expert for all product categories, accountable for developing new product concepts, category research & direction, managing the Product Development Project Deck, as well as the entire product life cycle. Supplied products to Mass Merchant Outdoor Customers such as Bass Pro and Cabela’s, to Distributors and to Online Outdoor Optics retailers. • Introduced the industry’s first wireless/Bluetooth light and laser system for rifles. • Identified and directed incorporation of new technology (IOT, RFID, light and laser upgrades) into the product lines, resulting in two new category expansions expected to raise revenue 20% in next 18-24 months. • Consistently delivered 15-20% of YOY revenue though new product introductions. • Led restructuring of entire new product development process, introducing stage gates and concept development procedures • Developed 3-5 year product plans as well as yearly marketing budgets. • Developed and managed qualitative and quantitative VOC for new product and concept research to drive toward consumer focused products.• Managed P&L, pricing, familiar with B2B, B2C, two and three step distribution

Directed entire global PowerSharp® business unit including product development strategy, marketing, branding and advertising strategy and full P&L, resulting in over $7M in sales. • Participated in strategic planning, developed 3-5 year product plans as well as yearly marketing budgets. • Put together new concept development plan using simulation software and local outside prototype resources that saved over $90K in development cost in its first use on a project. • Led development of new chain prototype using limited resources and achieved success developing the design and tooling in the first 4 months vs. the normal timeline of 8-12 months. • Participated in leading the development and implementation of new product development best practices for project management, Go to Market and PLM processes, cutting 3-6 months off of the development process. • Contributed in developing and managing qualitative and quantitative research to determine customer needs and wants and matched product and marketing strategies to results. • Led research driven redesign of consumer packaging for all category products. • Developed “PowerSharp Pro” program to gather product experiences from users to help product development, quality and product promotion/branding.

Category expert and leader of Go to Market Team, accountable for managing the entire product development process- from conceptualization/prioritization to the end of the Stage Gate process, through entire product life cycle. • As a member of the Senior Team, led short and long term category strategic planning and product roadmap development. • Achieved profitable double digit sales growth each year in all managed categories (+20% for Cargo Boxes). • Categories gained market share and grew vs. overall market CAGR (over 6%) each year managed. • Introduced 22 new SKUs into market with several featured in major market periodicals, such as Outside Magazine. • Came up with idea and developed industry first solar powered internal cargo box light, a “Surprise and Delight” feature that helped build the Yakima brand as an innovator. • Facilitated the development and management of qualitative and quantitative research to deliver qualified concepts to support product and marketing plans.

Accountable for the creation and management of the front-end development process- from conceptualization/prioritization to the start of the Stage Gate process for all categories. • Led development of emerging technologies into tool storage category: (i.e. Bluetooth remote locking, IR tool inventory) • Developed process to integrate concept development into the product development stage gate process. • Led cross-functional teams that developed innovative concepts to support current and new product categories for all lines that increased the amount of projects available to develop by 25%. • Developed and facilitated innovation exercises: “Design Sprints”, brainstorming, prototyping, outside collaboration, etc. • Managed and budgeted outside suppliers, inventors and industrial design firms to support innovation initiatives that resulted in more project throughput. • Selected, developed and managed qualitative and quantitative research to deliver qualified concepts to support product and marketing plans. • Collaborated with OEM suppliers (casters, trim, paint, etc.) to find and develop new innovations.

Managed the development and product life cycle of 3 product lines (water flossers, electric toothbrushes and automatic flossers) achieving over $35 Million in sales. • Introduced and successfully launched 6 completely new oral care products in 2 years, the most in any category in the history of the company, resulting in an additional $1.5 million in oral care sales. • Introduced industry first rechargeable, cordless water flosser that is still sold in the market today. • Received patent for tooth whitening tip idea on the automatic flosser. • Initiated cost reduction in automatic flosser category that saved company $200K in parts and overhead in 2001. • Delivered new Sonic Toothbrush project 2 weeks ahead of schedule resulting in an additional $.5 Million in revenue.

Managed $25M First Alert brand flagship smoke detector and CO2 detector categories. Managed $50M vaporizer, humidifier and air cleaner categories.

Managed mini blind, pleated, and roller shade categories.

Managed Precision Products Category: Clocks, Digital timers and thermometers, weather stations and outdoor thermometers.