John Horodyski Email & Phone Number

New York, Ny, Us

San Jose, Ca, Us

I teach a graduate course in Digital Asset Management. This course is designed to introduce students to the fundamental concepts, terminology, practice and application of digital asset management in the public and private sector. It features discussions on metadata, workflow, taxonomy, data security, and preservation of digital assets.

Board Member and Metadata Editor for the Journal of DMM, the definitive bi-monthly publication designed specifically for business executives involved in developing, deploying and maintaining digital media systems and those concerned with managing digital assets - and maximising the contribution of digital assets to strategic business goals. JDAM is published by Henry Stewart.

Chicago, Il, Us

Salt Flats is a nationwide innovation platform company that has a diverse, creative group of disrupters, who challenge the status quo and create tomorrow's future, today. The Salt Flats Team is comprised of thought leaders in entrepreneurship, innovation, corporate strategy and engineering. Insights & Analytics - The winners in the digital era will be those who can harvest competitive insights and knowledge from access to strategic data and collective intelligence techniques. Our vanguard data, content and information management processes are foundational in order to further apply technology like machine learning, artificial intelligence, and cohort analysis techniques. Our data-driven and user-centric approach to information organization leverages data to create consumer experiences that maximize content ROI. Services: Foundational Data Organization, Metadata Models & Enterprise Taxonomy, Data Transformation, Data Visualization & Dashboarding, Machine Learning & Artificial Intelligence, Cohort Analysis, Digital Asset Management, Content Management, Data Processing and Strategy

Washington, Dc, Us

Optimity Advisors is a strategy, operations, and IT consultancy serving the healthcare, media & entertainment, insurance, and financial services industries. Optimity's engagements include digital end to end workflows for all content industries, Data, Metadata and Taxonomy for Content optimization, Rights and Governance, Workflow for broadcast operations and Workflow consolidation, digital transformation and enterprise project and change management for content. Optimity has expert level services for systems consolidation, enterprise architecture and vendor advisory services.Optimity's wide array of Digital Asset Management (DAM), Metadata, Taxonomy, Rights Management, Governance, and Records Management services cover all industries. Services include asset audits, strategy, business planning, overall project and vendor management, as well as technical assistance and training designed to improve organizational readiness for your content.Expertise: Digital Asset Management, Metadata, Taxonomy, Governance, Content Strategy, Rights Management, Records Management, Social Media, Information Architecture, Communications, Marketing, Public Relations, Client Relations, Branding, Advertising, Strategic Planning, and Website Development.Industries: Consumer Packaged Goods (CPG), Technology, Retail, Pharmaceutical, Healthcare, Insurance, Education, Restaurant, Hospitality, Banking, and Manufacturing.Recent Publications & Public Speaking:• "Inform, Transform, & Outperform: Digital Content Strategies to Optimize Your Business for Growth" - http://optimityadvisors.com/knowledge/books/inform-transform-outperform• CMS Wire http://www.cmswire.com/ Monthly contributor on DAM and Metadata. (2012 - present).• DAM – Metadata Tutorial / Taxonomy Tutorial. Henry Stewart DAM Symposium, New York, NY, May 2016; Chicago, 2015, Los Angeles, 2015.• “Taxonomy 101” Workshop – Taxonomy Boot Camp, Washington, DC, November, 2015.

DAM Foundation bringing standards and best practice to digital asset management.No standards currently exist within Digital Asset Management, as the industry grows insignificance and becomes the basis of everything digital, companies, orgs and individuals need a trusted place to help work through the complexities.The DAM Foundation is a virtual who's who of the industry and are helping sharing their knowledge and experience to create a standards body and much more.

Consulting, education & training for Digital Asset Management (DAM), Metadata & Taxonomy design, and content strategy. A cadre of educational workshop topics for conferences, vendors, and clients including DAM vendor selection, implementation, metadata & taxonomy design, standards review and governance.

Toronto, Ontario, Ca

Responsible for all aspects of digital product development research for specific areas of evolving digital products (Connected TV, OTT, CMS, & Gamification), including market research, analysis and strategic recommendations.

Doubloon (www.virtualdoubloon.com) enables virtual economy creators to sell and trade virtual goods at optimal prices for the publisher. Doubloon’s Pricebox platform provides stored value, asset inventory, goods expiration, trading, and store catalog capabilities enabling the buying, selling, and trading of virtual goods at prices based on market intelligence rather than guesses. Doubloon’s light weight, open API and cross platform tools provide the fastest and easiest path to a complete optimized virtual economy accessed through desktops, mobile devices, consoles, or all of the above Unity 3D is where we will start!

• Managed key accounts and formed strategic relationships with client-side stakeholders, making efforts to retain accounts and increase account value, and acting as point person between clients and internal teams.• Identified new business leads and business opportunities and developed thought leadership through research, conference participation and industry events. • Developed project budgets, prepared discovery phase documentation and lead project managers and creative team to develop technical and creative solutions for interactive web development. • Contributed to RFP responses and met with clients to determine their needs.

Carlisle, Ma, Us

• Developed content and taxonomy strategies including content models and metadata schemas. • Managed taxonomy, content, knowledge, and document management projects and evaluated large web sites and taxonomies. • Led meetings, working sessions, content audits and content analysis work. • Worked with business and technical stakeholders on finding solutions and resolving issues.

Redwood City, Ca, Us

• Provided strategic leadership for video game development teams.• Managed software development from start to completion and delivered them on time and on budget. • Managed project timetables and delivery schedules with game development teams.• Delivered well-calibrated project management and feature quality for content integration in EA Sports games.• Resolved licensing issues with internal and external partners and clients regarding game development at EA. • Delivered presentations and training to internal partners and users. • Cultivated branding and digital asset management solutions between production and marketing departments within EA including workflows and account management.

Redwood City, Ca, Us

• Responsible for leading and managing the implementation of world-class digital asset management software system for digital photographs and 2D / 3D art assets.• Identified, negotiated and managed strategic relationships with global content and technological partners. • Managed project timetables and asset delivery schedules with over 40 game development teams at game studios worldwide.• Forecasted system growth to meet future business requirements. • Performed primary and secondary research on consumer trends for new IP projects worldwide. • Managed strategic relationships with business partners and developed an understanding of their products and long-term business strategies and worked with vendors to understand system configuration and architecture. • Created taxonomy, metadata models, security settings, and defined workflows.• Delivered user training to groups with positive feedback.

Netanya, Il

• Managed client relationships and account portfolio of over $100K.• Directed business development and secured long-term contract with Canadian government.• Ensured reports and documents are complete to ensure successful civil and criminal litigation.

• Created and executed market research plans and competitive marketplace analysis. • Managed promotional campaigns and conference trade shows valued throughout North America.• Created executive search process and recruited senior library leaders within North America.• Maintained structure of marketing database, asset identification and analysis, and report writing.• Achieved increase in product circulation and improvement in brand awareness.

Masters, Archival Studies

Masters, Library And Information Science

Bachelors, History

Education record