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I am a versatile, customer-focused, technically-driven Product Manager and Product Marketing Manager with over 20 years of owning products, product ecosystems, and partner programs. Over the past 10 years at AT&T and T-Mobile, I've focused on marketing/driving mobile diagnostic tools, growing developer communities, and driving strategic mobile apps/services for security and family safety. As a Product Manager with a Computer Science background, I’ve successfully defined, driven, designed, and launched new products that utilize leading-edge technologies. Additionally, as a Product Manager, I’ve successfully owned and driven Enterprise-level services and products that involved cross-functional teams and outside vendors. As a Product Marketing Manager, I've successfully grown and reinvigorated products through creative campaigns including hackathon competitions, social promotions, and on-line ads. At AT&T, one of my marketing pieces was even recognized by Ina Fried of Recode.As a Partner Manager, I’ve collaborated with App Vendors to create and deliver new and exclusive apps and services. I’ve also created new partner programs (Rational Rose, T-Mobile Partner App Program) that spawned product ecosystems.★Specialties: Mobile Apps and Services, Mobile App Optimization, Parental Controls, Partner Management, Growing Product Ecosystems, Mobile Security, Data Privacy, Mobile App Ratings, Strategic Planning, Product Management, Business Development, New Product Launch and Marketing, Go-To-Market Planning, Use Case Analysis, Requirements Analysis, Contract Negotiation
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At&TKirkland, Wa, Us
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Senior Product Manager - Developer Program Events And ContentAt&T Aug 2015 - Apr 2019Dallas, Tx, Us• Led cross-functional teams and external vendors to stand up and augment 5G, Wi-Fi, LTE, and wired ethernet in support of several AT&T conferences (SHAPE 2017-2019 and SPARK 2018) for up to 10,000 attendees, exhibitors, media and staff. • Partnered with external vendors, from ideation to delivery, to create specialized interactive exhibits and camps which showed the convergence of technology and entertainment for creators.• Owned and created a customized mobile event app for AT&T Developer Summit 2016 and 2017• Wrote several blogs and articles for our developer site around AI, VR/AR and Mobile App Optimization.• Key Accomplishments:... Planned and delivered wired and wireless networking for 4 conferences and hackathons that supported over 6,000 attendees at peak with no performance issues.... Wrote a 38 page article on the evolution and future of AI.... Wrote blogs which ranks in the top 5 Google search results AI conferences (Ultimate Guide to AI Conferences) and VR/AR conferences (Ultimate Guide to VR/AR Conferences).... Drove NY Film Academy exhibits around facial and motion capture, e-sports, green screen and after effect under budget.... Created, drove and delivered a “Creator Camp” with Digital Media Academy for kids under budget. -
Senior Product And Product Marketing Manager - Application Resource Optimizer (Aro)At&T Oct 2013 - Jul 2016Dallas, Tx, Us• Defined and drove product roadmap and features for ARO – a mobile app optimization tool to reduce battery and data usage.• Wrote and created marketing collateral for videos, brochures, website and ad banners.• Worked with device preload teams to ensure that all preloaded apps met ARO’s best practices• Evangelized ARO at workshops and developer conferences such as Samsung Developer Conference• Promoted ARO at several hackathons by measuring app best practices• Key Accomplishments:... Worked with CTIA’s Know My App initiative to help app developers improve their apps.... Expanded device coverage to include iOS.... Launched ARO APIs and Attenuator... Exceeded download goals every year, including an increase of 112% in my first full year.... Drove instrumentation of app to determine prioritization of existing and new features
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Senior Product Marketing And Product Manager - Family Safety And Security AppsT-Mobile Jan 2010 - May 2013Bellevue, Wa, UsI worked with app partners and internal teams to create, launch, market and manage new mobile apps and services that gave families peace of mind and helped secure the Android platform. As the business owner, my products included apps and services for: Android Anti-Malware (Lookout), Distracted While Driving (DriveSmart), Family Locator (FamilyWhere), Web Filtering (Web Guard), and Family Spend and Usage Controls (Family Allowances). I was responsible for more than $35M annually and my products and services were used by over 7 million customers. -
Senior Product Manager - Partner App ProgramT-Mobile Apr 2008 - Dec 2009Bellevue, Wa, UsI led an on-time and on-budget enterprise project that successfully delivered an automated process for managing the complete lifecycle of app developers and their apps. As an enterprise project, my role involved driving and collaborating requirements and business needs with all departments touched during the life of the partner and the life of their apps. This was a large, strategic project with a $10M+ budget and involved over half-a-dozen vendors.
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Senior Product ManagerRavenflow Feb 2006 - Mar 2007Emeryville, Ca, UsAs this company’s only Product Manager, my primary goal was to increase adoption of our requirements authoring solution by understanding our customer and market problems and then drive the product direction to solve those problems. As a key member of a small start-up, I also performed many tasks that traditionally span sales, marketing, training, development and business development. -
Isv/Partner Enablement EngineerIbm Jan 2004 - Sep 2005Armonk, New York, Ny, UsAs a member of the “Ready For Rational Software” enablement team, I helped grow the ecosystem for IBM Rational’s modeling products (Rational Software Modeler and Rational Software Architect) by technically supporting the creation of partner integrations. My responsibilities involved co-architecting integrations, creating code examples and authoring/delivering course materials that taught our product's architecture and APIs. -
Senior Product ManagerIbm Oct 2001 - Jan 2004Armonk, New York, Ny, UsWork collaboratively with Engineering, Field Sales, Partners and Customers to define, deliver and support extensibility and pattern/transformation infrastructure solutions in Rational’s UML modeling and development tool (XDE, Rational Rose and RSA/RSM). I also launched the new APIs for XDE and RSA/RSM by conducting training for Sales, Field Sales and Technical Support.
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Rose Extensibility EvangelistRational Software Aug 2000 - Oct 2001UsGrew Rational's product ecosystem by evangelized product extensibility to Partners, Customers and Field Sales. Common activities included presenting at user conference, consulting with partners, educating Field Sales, and training customers. -
Technical Representative And Lead (Business Development)Rational Software Jan 1997 - Aug 2000UsAs the Technical Lead, I grew Rational’s strategic partnerships by expanding the partnership programs, overseeing strategic relationships and building a supportive technical team. I grew the team from 2 to 8 members and created new partnership programs for ClearCase and RequisitePro.As a Technical Representative, I worked with Rational Technology Partners (originally RoseLink) to adopt Rational Rose as the visual modeling component of an integrated solution. I was instrumental in growing the RoseLink program from its inception to 100+ partners. I also authored and taught the first and only "Extending Rational Rose" class.
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Partner Enablement EngineerUnisys Nov 1995 - Jan 1997Blue Bell, Pennsylvania, UsSupported and promoted the adoption of Unisys’ object-oriented repository (Universal Repository – UREP) in a pre-sales, post-sales, prototyping and marketing capacity.Accomplishments included authoring and conducting technical training, demonstrating at trade shows and speaking at user conferences. Marketing accomplishments included producing the first interactive, multi-media CD. -
Application EngineerProtosoft Jan 1995 - Nov 1995Germering, DeTechnically supported the Western United States and Canada in a pre-sales and post-sales capacity for ProtoSoft’s Object Oriented CASE tool - Paradigm Plus. We consistently met or exceeded quota. -
Customization Engineering ManagerInteractive Development Environments Jan 1993 - Jan 1995I managed and grew a department that customized IDE’s meta-CASE tool to support customers’ specialized modeling needs. I grew this department from 1 part-time contractor to 3 full-time engineers and 2 part-time contractors. As a working manager for this department, I also interpreted methodologies, wrote specification and engineered integrations.
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Case Tools Consultant And InstructorInteractive Development Environments Mar 1989 - Jan 1993Consultant and instructor to customers in their integration, customization, and utilization of IDE’s CASE tool. In this role, I taught and authored several CASE-related classes in methodology, tool usage, extensibility and C++.
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Software Developer On Ai Expert SysteInference Corp Mar 1988 - Mar 1989Sunnyvale, California, UsThis was an engineering position in support of a LISP-based Expert System Shell called ART (Automated Reasoning Tool). Accomplishments included integrating emacs and porting ART from the Symbolics Lisp machine to various UNIX platforms. -
Technical Sales Support EngineerSymbolics Sep 1985 - Mar 1988Singapore, SgThis was a technical pre and post sales support position for the company’s line of LISP-based Object-Oriented hardware and software products before most people could spell OO. The highlight of this position was working with some of the country's leading AI researchers.
John Hsia Skills
John Hsia Education Details
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Uc IrvineInformation And Computer Science -
University Of WashingtonMobile Business Strategy Certificate
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University Of WashingtonSoftware Product Management Certificate
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University Of Southern CaliforniaComputer Science
Frequently Asked Questions about John Hsia
What company does John Hsia work for?
John Hsia works for At&t
What is John Hsia's role at the current company?
John Hsia's current role is Product Manager | Product Marketing Manager.
What is John Hsia's email address?
John Hsia's email address is jo****@****att.com
What is John Hsia's direct phone number?
John Hsia's direct phone number is +120668*****
What schools did John Hsia attend?
John Hsia attended Uc Irvine, University Of Washington, University Of Washington, University Of Southern California.
What skills is John Hsia known for?
John Hsia has skills like Consulting, Product Management, Agile Methodologies, Cloud Computing, Go To Market Strategy, Software Development, Requirements Management, Product Lifecycle Management, Product Marketing, Software Product Management, Soa, Agile Project Management.
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