John Slater Email & Phone Number

San Francisco, California, Us

I'm leading marketing, building the brand and growing the team at Nexus, a venture-backed startup that's using breakthroughs in computer science and mathematics to build future where people can trust, independent of any intermediary, the integrity of computations and data.

San Francisco, Ca, Us

I was brought on to elevate the quality of Host-focused marketing and create a new style of communication that would to inspire Hosts learn and grow their craft. As part of this pilot project, my team and I created two films and three web pages, and opened up a new way of engaging with this important audience.

Menlo Park, Ca, Us

I was responsible for conceiving, developing and overseeing Facebook’s visual style and brand expression. Highlights include:- Developed a holistic new brand design system for Facebook that was rooted in strategy and brought cohesion to the brand in a way that hadn’t been achieved previously.- Guided both in-house teams and external agencies to ensure consistent and correct application of the design system in TV commercials, on-platform advertising, social, events, campaigns and more.- Collaborated with the product team to bring brand strategy and design thinking to billions of users in the app.- Lead a Facebook identity refresh, including updates to the logo, typeface and color palette.- Partnered with the brand marketing team to apply strategy to our design and develop a brand architecture that drove campaigns for Groups, Marketplace, Watch, Dating and other products.- Built a design system for our Public Affairs marketing that harmonized the styles of Meta, Instagram and Facebook into a cohesive approach.- Created our first-ever comprehensive brand resource site to provide assets and design direction for Facebook, Meta, Messenger, Instagram, WhatsApp and more.

In my role as Creative Director on Facebook's in-house Studio creative team, I helped launch products, develop campaigns and build brands that impacted billions of people worldwide. Highlights include:- Creative directing Messenger's biggest product launch in years, including a hero video, logo redesign, new website, press and event collateral and social posts.- Developing the visual identity, new user experience and promotional assets for the launch of Facebook Dating.- Building the brand and driving engagement for Facebook's community-building efforts, including a logo, brand architecture, website, swag and event look/feel.- Designing, defining and documenting a new brand design system for Messenger. - Overseeing creation of a new illustration style and system to be used across all product marketing.

San Mateo, California, Us

As leader of Ebates' in-house creative team, I developed the company's brand strategy, oversaw weekly content marketing pushes and led production of online, video and print promotional materials.

San Francisco, Ca, Us

As head of Twitter’s #Studio creative team I managed both internal creatives and outside agencies to tell our consumer and business marketing stories across product launches, brand systems, global campaigns, social media and more.- Led the creation of a new brand design system for Twitter and implemented it across all online, offline and in-product marketing touchpoints.- Oversaw creative for all product launches, including campaigns for Stickers, the GIF button, Hearts & Likes and Periscope.- Created campaigns for high-profile events including the Oscars, the Olympics, the 2016 election, and Twitter’s 10th anniversary.- Worked closely with marketing team to create successful programs for lifecycle emails, display advertising, and in-product promotions.- Developed look & feel for Twitter’s presence at events including Cannes Lions, the 2016 Democratic and Republican conventions, and the Flight developer conference.- Managed both 20+ person internal team and external agencies to execute multiple projects under tight deadlines and intense public scrutiny.- Built team from small consumer-focused design group to a multi-disciplinary organization servicing the entire company.

San Francisco, Ca, Us

Was responsible for the look & feel of all user-facing communications, and directed the brand strategy for product launches worldwide. I helped Firefox grow from a scrappy upstart to a product used regularly by more than 400 million people by developing the brand, building great teams and running successful campaigns. - Owned look & feel of all user-facing Firefox marketing, reaching 100s of millions each year via websites, social media, videos, emails, out-of-home advertising, partner promotions and more.- Created the Firefox brand platform, which has been the foundation for communications that helped the browser grow from 50 million to more than 400 million users.- Developed Mozilla style guide, which defines the visual direction and copy tone of multiple brands and high-visibility user touchpoints.- Directed website team through numerous redesigns, enhancements and optimizations. Responsible for more than 1 billion Firefox downloads.- Led brand strategy and campaign execution for worldwide Firefox OS launches, working closely with partners to deliver successful releases in countries including Brazil, Germany, Poland, Mexico, Spain and Italy.- Implemented successful campaigns both online (ex. Firefox Live, with more than 530k hours of streaming video viewed) and offline (ex. millions of billboard impressions).- Built the world-class creative team that produced design, copy, and video for the entire organization.- Wrangled red pandas, set a World Record and built communities, all in the name of open source marketing and a better Web.

I built and led the in-house creative team for what was the #1 online photo sharing and printing service. During the process of driving visual design, copywriting and brand management I oversaw multiple product launches, email campaigns, site redesigns and an organizational rebrand. Somehow I also wound up pictured on the cover of our holiday catalog holding a Christmas tree.- Responsible for all digital creative, including website content and more than 300 CRM email campaigns. These emails accounted for more than 40% of annual revenue.- Implemented the company rebranding from Ofoto to Kodak, and introduction of the corresponding new look/feel across all customer touchpoints, including a complete website and packaging redesign plus a detailed style guide outlining the new brand.- Created five successful direct mail catalogs, each sent to more than two million people and converting at a 20%+ rate.- Launched more than 15 new products, including prototyping, development and design, as well as supporting online and offline marketing efforts.- Created print advertising, in-store gift cards, point-of-sale displays and other collateral.

Us

Defined and developed the brand voice as the company grew from a small startup to a division of a major corporation. Wrote the words for website promotions, emails, direct mail, marketing campaigns and our first-ever style guide.