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Are you a B2B company struggling with disjointed sales, marketing, and customer service processes? Do you find yourself drowning in data, yet starved of actionable insights? These challenges can hinder your growth, create inefficiencies, and lead to missed opportunities.The pain intensifies when you realise that these issues are not isolated, but interconnected. A lack of strategic alignment can lead to a disjointed customer journey, while poor data management can result in misguided decision-making. The result? Lost customers, missed sales, and a business that's stuck in the mud.But it doesn't have to be this way. As a digital marketing and HubSpot specialist, I help businesses like yours transform these challenges into opportunities. By leveraging the power of RevOps and HubSpot, I can streamline your operations, improve customer satisfaction, and drive business growth.Let's ditch the tactic mindset and embrace a holistic, strategic approach to supercharge your business.💬 Interested? Send me a DM to find out more.
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Ink DigitalRayleigh, Gb
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Head Of SeoInk Digital Dec 2023 - Present
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Head Of Digital MarketingStorm Creative. Oct 2021 - Dec 2023Leigh-On-Sea, Essex, Gb -
Head Of SeoClimb Online Sep 2017 - Oct 2021London, Gb -
Sem Strategy LeadDigitaslbi Mar 2016 - Sep 2017London, London, Gb• Help shape the agency offering of blending organic and paid media channels in delivering against targets and KPIs• Senior point of contact for clients• Crafting, collaborating with other agency disciplines (creative, UX, CRO, Design and Build) and presenting strategies to clients• Involved in Pitches for new business, and cross selling other services to existing clients• Collaborating with International offices for cross-territory campaigns and clients -
Seo StrategistDigitaslbi Jan 2014 - Mar 2016London, London, Gb• European Search Awards Finalist – Best use of Local SEO • Developing client relationships to learn about their needs and expectations• Developing and agreeing the right objectives, goals and KPIs to tie client business objectives into SEO objectives• Devise the long term SEO strategy for a portfolio of clients• Collaboratively working with the wider SEO team, including Technical, Creative and Outreach and Engagement specialists• Build relationships within the agency to increase awareness of SEO and the role it plays across the wider Digital Marketing mix in the form of Knowledge Shares / Lunch and Learns and other internal initiatives
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Seo Team LeaderDigitaslbi Apr 2013 - Jan 2014London, London, Gb• Managing a team of 6 SEO Account Managers• Provide training and development plans• Maintain client relationships and act as a point of escalation
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Senior Digital Search ManagerDigitaslbi Jan 2013 - Apr 2013London, London, Gb• European Search Awards Winner – Best use of SEO• Keeping up with industry developments and sharing with the wider team through internal forums• Understanding the wider digital marketing arena and PR principles to develop innovative SEO strategies and tactics• Main point of contact for clients for SEO delivery
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Digital Account ManagerDigitaslbi Oct 2011 - Jan 2013London, London, Gb
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Seo Account Manager (Natural Search)I Spy Marketing Mar 2010 - Oct 2011Handle Multiple clients and their natural search campaignsProduce technical and content auditsCreate link building strategies
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Seo And Social Media ExecutiveLadbrokes Feb 2008 - Mar 2010London, GbTo improve and maintain all on page optimisation factors such as Titles, Meta Descriptions, Internal Linking, Content Optimisation, Site Structure and Navigation;Manage link building campaigns with external agencies by creating a strategy and schedule for link building activities - also conducted link building directly;Build strong relationships with online marketing team by educating them on how their activities affect SEO;Host training sessions and workshops with internal teams about the fundamentals of SEO to increase support within the business;Keep up to date with latest SEO trends and techniques in order to anticipate any algorithm changes that could affect rankings Key AchievementsReporting to SEO Manager and Acquisition Manager from Online Marketing Team I was accountable for proving the ROI of the SEO campaigns by using Traffic, Ranking and Gross Win (Profit)Worked closely with the web development team to produce a new SEO friendly casino site that was coded cleanly and friendly and structured in a way that was ideal for the search enginesCurrently dominate the top 3 results on Google.co.uk for “Roulette” (1st), “Online Roulette” (2nd & 3rd), “Play Roulette” (3rd & 4th), “Roulette Online” (1st & 2nd), and “Play Roulette Online” (1st & 2nd)Introduced and held Social Media Workshops for the Casino, Games and Bingo Teams to showcase how Social Media can be used in conjunction with our current marketing activities. These workshops included the MD's of each product and the feedback received was excellent.Worked closely with an external agency to create a custom Facebook Fan Page landing tab, advise and help; Currently at over 600 fans this has proven to be a success on driving extra traffic and game play.Seen spikes in Fan recruitment after extra promotional steps have taken place, banners, fan boxes, and newsletters have all resulted in an increase in fan base. -
Team ManagerE.On 2006 - Feb 2008Essen, DeManaging a team of call centre agentsMaking sure key KPIs were metTraining agents on call quality and system processesUndertaking key projects to help make the call centre run more efficientlyUsed Lean principles in order to minimise wasteDealt with customer complaints once escalated -
Call Centre TrainerE.On 2004 - 2006Essen, DeResponsible for training new recruits on the billing system and customer service.Trained existing agents on call quality and new techniquesWas point of contact for any trainee issues, such as sickness or disciplinaryWould be responsible for anything up to 20 new recruits at a time
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Call Centre AgentE.On Jul 2002 - Jan 2004Essen, De
John Hutson Skills
John Hutson Education Details
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University Of EssexMultimedia Technology -
South East Essex CollegeMultimedia Technology
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Sweyne
Frequently Asked Questions about John Hutson
What company does John Hutson work for?
John Hutson works for Ink Digital
What is John Hutson's role at the current company?
John Hutson's current role is Head of SEO | Ink Digital.
What is John Hutson's email address?
John Hutson's email address is jo****@****lbi.com
What is John Hutson's direct phone number?
John Hutson's direct phone number is +4420706*****
What schools did John Hutson attend?
John Hutson attended University Of Essex, South East Essex College, Sweyne.
What skills is John Hutson known for?
John Hutson has skills like Seo, Online Marketing, Ppc, Digital Marketing, Online Advertising, Marketing, Web Development, Web Analytics, Facebook, Social Media, Blogging, Google Analytics.
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