John Buckley Email & Phone Number

Boston, Ma, Us

Bethlehem, Pennsylvania, United States

• Launched digital campaigns which increased website visitors by 200% per year, and 354 unique CRM signups at a 15% conversion factor up from 1% previous to website redesign.• Responsible for the global marketing launch of 13 products in 4 years, leading to Saladax’s highest year-over-year revenues.• Created print collateral that led to 20% more traffic than other major pharmaceutical exhibitors as determined by lead acquisition (e.g., our participation at one conference brought in 50 leads.)• Led launch of global corporate website, knowledge center, and product specific websites regional to Europe, Canada, and USA, including management of user analytics, SEM, and SEO.• Brought products (Information For Use labels, Safety Data Sheets) and marketing assets through medical, legal, and regulatory compliance for promotion in different global regulatory environments.• Created all external and internal marketing collateral for each specific product and region; including five KOL videos, HCP landing pages, patient brochures, and digital portals for clinicians and labs.

Baltimore, Maryland, United States

• Led complete relaunch and redesign of Pearl’s online and physical marketing material, including the creation of a new look and feel for the company brand identity. • Launched global corporate website in August 2023 showcasing Pearl’s unique in vitro diagnostics for lung infections. New website increased unique visitors by 50% in first six months.• Consulted leadership team through comprehensive update of Pearl’s brand messaging to better capture their unique value proposition and target prospective customers and partners.• Marketing pieces included assay kit redesign, product marketing tri-folds, general assay “background & benefits” flyer, laboratory technical sheets, assay technical booklet, three conference booths, and three instructional laboratory videos.

Sacramento, California, United States

• Led social media and email marketing efforts for PianoDiscs’s international marketing.• Marketing efforts led to growth music sales, national B2B dealer relationships, and B2C sales of piano software through sustained social media strategy.

Boston, Massachusetts, United States

• Led key stakeholders in branding exercises and designed the look and feel of Quolet; including creation of company logo, name, and style guide; with the goal of creating a branding on par to that of a longstanding company.• Positioned Quolet brand to get IP licenses and pursue partnership and negotiations with major strategic companies, private investigators, and universities.

Greater Boston Area

Proven track record leading B2B and B2C for global brands. Through my startup, Studio Numio, I serve as the external marketing department for a variety of biotech and consumer brands:– Lead cross-functional marketing efforts with client departments (i.e., sales, product development)– Implement multi-channel marketing strategy toward target audiences, including B2B and B2C– Extensive understanding of brand development, marketing operations, and content marketing- Proven track record of distilling each clients complex marketing challenges into accessible messaging tailored toward their specific products and distinct audiences– Hone in on content needs and execute on every level of their global marketing endeavors, including website launches, trade shows, and hybrid digital marketing campaign that incorporates video and print production

Boston, Massachusetts, United States

Designed and implemented e-commerce website for subsidiary company Wessell, Nickel and Gross, leading to increase in the international sale of piano action inventory.

Honolulu, Hawaii, United States

• Co-led the founding of Abide, an eco-friendly toilet paper and household utensils company targeting physical sales to customers in Hawaii and online sales nationally.• Created distinct brand identity for Abide, including the name, design of company’s logo, and a look and feel that celebrates the unique culture of Hawaii.• Led the global website launch for Abide (www.abide.com) including online sales.• Formed and implemented a comprehensive physical and digital marketing campaign, including digital video, in-person sweepstakes, and email campaigns. • Marketing efforts led to adoption of product on Walmart shelves all throughout Hawaii.• The popularity of Abide and increased physical sales YoY has led to a sustained introduction of new paper products to the market.

New York, New York, United States

Consulted with The Food Institute to completely redesign and relaunch their online news website.

Greater Boston Area

- Executive Producer on video shoots across the US for top tier brands including UPS, GE, Pier 1 Imports, and Lockheed Martin- Led team of editors, DPs, and shooters through all facets of creative media from conception to completion- Prepared and executed production plans to produce desired creative material while maintaining strict budgets and deadlines- Acted as Producer, DP, and editor on projects, guiding the clients through the process from sale to final delivery and beyond- Use of a variety of cinema cameras, mastery of Adobe Creative Suite

Greater Boston Area

- Executed comprehensive $50,000 marketing plan resulting in high quality leads for Sales team- Planned and implemented social media strategy, AdWords, SEO, and email marketing campaigns- Created reports of all marketing analytics through Excel and Google Analytics- Designed print and digital marketing collateral through use of Adobe Creative Suite- Wireframed, designed, and developed web pages through HTML, CSS, Java, FTP, and Adobe- Assisted where needed with high level video content in collaboration with video production team

Wenham, Massachusetts

- Created and led a late night TV program.- Recruited top student talent to execute writing, video, music, and stage production for three full length TV episodes (1.5 hours each, live streamed). Led my team at weekly meetings, and rehearsals.- Executed all marketing. Formed brand and website for show (gordon.edu/exit17), and raised funding for institutional budget and recognition.

Wenham, Massachusetts, United States

Worked as aide to the VP of Marketing and Communications for Gordon College, Rick Sweeney.---- Created entire crisis communications plan, protocol, and implementation for the college, in coordination with administration, campus police, and IT. - Created official web and print copy for the college, performed market research, and consulted campus groups on their marketing communications. - Engaged with Trustees, attended and contributed regularly in high-level administrative meetings. - Initiated key projects affecting entire college (e.g. international publicity efforts, economic impact study).

Burlington, Ma

Evaluated potential projects, wrote coverage for scripts, screened early cuts of films from top studios (Weinstein, Hallmark, P&G).

Cambridge, Ma

Compared accuracy of invoices and contracts from clients, sat-in on department meetings, and filed management of documentation from major clients (ie, Apple, Intel, AT&T, US Government).

Boston, Ma

Assisted creative team by completing HTML forms, pulling data, and completing vector designs for clients.

Business Administration And Communication Arts, Business And Communications

Activities and Societies: Presidential Fellow, Admissions Event Intern, Founder of Exit 17 Live, Founder of Highland Games, VP of Student.

Global Business And Communications

Activities and Societies: International Student Services Event Planner, International Student Outreach, Film Festival Event Coordinator.

High School Diploma, Liberal Arts And Sciences, General Studies And Humanities

Activities and Societies: Valedictorian, Student Body President, History T.A., School Band Founder and Leader, Yearbook Graphic Design.