John Ierardi Email & Phone Number

Merged Event Energizers and Virtual Energizers to form 360 Event Energizers (360EE), with live, virtual, and, hybrid event services, and in the Summer of 2023 expanded to Los Angeles, CA.Develop new clients on the West Coast and generate new revenue streams while capitalizing on existing East Coast clients with offices in Los Angeles.Set up operations of a new production studio and office space in West Hollywood, and procure new local vendors establishing partnerships in California.Develop business, lead client onboarding, and directly responsible for accounts for Keurig Dr Pepper, Starbucks, Stevie Awards, New York Wine and Food Festival, Target, Oxygen, Food Network, Fried Frank, Jose Cuervo, Sopexa, Nickelodeon, Paul Mitchell, Warner Bros., Lavazza Premium Coffee, TRESemmé, Revlon, Charles Worthington, Dunhill, Secret, Aussie, Jacuzzi, SELF, Le Creuset, and Cooking Channel.Conceptualize and lead onsite creative design with a focus on creating impactful attendee journeys across a national portfolio of events through custom décor, staging configuration, branding elements, audiovisual, lighting, 3D props, signage, ticketing, admission, traffic flow, and ground plan across corporate, social and non-profit platforms.Supervised, developed, and mentored team of 8 event producers, managed scalable staff of up to 50 people on million-dollar projects for B2B, media, and consumer events including network upfronts, movie premieres, investor relations conferences, product launches, concerts, wine and food festivals, MBA conventions, trade shows, expos, store openings, award galas, silent auctions, pop-ups, non-profit fundraisers, milestone anniversaries, weddings, mitzvahs, holiday parties, sporting, fashion and beauty events.

During the COVID-19 global pandemic, I had to pivot my career and business to adapt to the new reality. I started offering virtual and hybrid events as well as attendee vaccination software, certified COVID compliance officers, and onsite testing with supplies. I also began providing pre/post-production content sales for broadcasts with editing, motion graphics, graphic design, presentations, custom animations, and digital set design. To ensure the safety of everyone involved, I managed an essential PPE-protected live-stream crew who followed CDC standards on social distancing on-location shoots. As a liaison between the client and the engineers in the Virtual Control Room on show dates, I made sure that everything ran smoothly. Lastly, I started selling technology, solutions, and rentals to clients for a holistic digital experience. It was a challenging time, but adapting to the new reality has allowed me to continue providing quality services to my clients.

Direct responsibility for and leadership of unique onsite builds of multiple city welcome events and trade show activations for up to 10,000 attendees each at convention centers and hotel ballrooms in New York, Atlanta, Philadelphia, Cincinnati, San Diego, Anaheim, San Francisco, Dallas, Miami, San Francisco, Boston, and Washington D.C.Liaised, collaborated, built, and maintained relationships with event sponsors and partners (both internal and external), including public relations, marketing, advertising, social media, and digital and print communications, constantly seeking to exceed the experiences created.Effective financial management, including the creation of event estimates, invoices, budgets, contracts, and accounting, as well as accurate forecasting of costs related to invitations, food and beverage, sanitation, permits, street closures, insurance liabilities, labor crews, staffing schedules, travel, lodging, rider fulfillment, front and back of house, security, production, backline, trucking, legal and professional fees, CAD and graphic renderer fees, power, tenting, shipping and receiving logistics.Maintained and managed relationships with venue managers, labor unions, production payroll companies, talent, entertainment agencies, technical crews, gourmet caterers, florists, lighting designers, set shops, printers, premium vendors, freelancers, brand ambassadors, location scouts, parking vendors, gift bag fulfillment, staffing and security agencies.Developed, pitched, and presented innovative CAD and Adobe storyboards of innovative environments to exceed business objectives of retention and growth through objectives.Supervised coordinators and managers on the calendar, run of show, green practices, and team are responsible for hitting those deadlines.

One of four core leadership and first employees hired when the company was founded, was directly responsible for growing the company to a multi-million dollar-a-year full-scale production company.Developed new clients, led onboarding, and managed accounts for Goldman Sachs, FiFi Awards, Avon, Biore, CoverGirl, Fendi, Allure, Jockey, Ralph Lauren, History Channel, Firmenich, People, Entertainment Weekly, TimeOut, Songwriters Hall of Fame, Revlon, OCRF, Beefeater, Weber Outdoor Grills, and DreamWorks.Responsible for the effective financial management of multi-million dollar budgets, production calendar, run of the show, and a team of ten responsible for corporate, social, and fundraiser events.Led branding team through building onsite elements, including fabrication of custom décor, kiosks, displays, furniture, graphics, and staging configuration to meet clients' specifications.Specialized in designing, planning, and producing offsite sales meetings, corporate investor relations meetings, award shows, movie premieres, product launches, IPO launches, concerts, festivals, weddings, mega mitzvahs, gala dinners, fundraisers, not-for-profit events, and beauty and fashion events.Supervised fabrication of custom-designed display furniture and graphics to meet client's specifications in the inhouse scenic shop.

Grew company to a multi-million dollar a year full-scale production company. Clients include: Goldman Sachs, FiFi Awards, Avon, Biore, CoverGirl, Fendi, Allure, Jockey, Ralph Lauren, History Channel, Firmenich, Entertainment Weekly, People, TimeOut, Songwriters Hall of Fame, Revlon, OCRF, Beefeater, Weber Outdoor Grills, and DreamWorks.

Bachelor Of Arts - Ba, Business Administration And Management, General

Bachelor Of Arts - Ba, History