Understand customer needs to define, developed and implement a sound strategy and go-to-market tactical plan –email, web, traditional marketing, and partner marketing - gaining double-digit growth. Build and maintain the marketing relationship with the Partners across Latam and liaison with Channel Management team and the Distribution Channels to plan and execute on coop funds driving corporate alignment and messaging. Manage, track and report on all direct and through channel budgeted marketing campaign effectiveness and ROI

Manage the overall Dell Alliance in Latin-America responsible for multi-million sales revenue. Define, developed and implement the strategy and go-to-market tactical plans to gain double digit growth Build the relationship with Dell Management team and the Distribution Channels throughout Latam. Foster Oracle-Dell sales team alignment per country to facilitate the joint alliance customer experience• Develop joint marketing and communication campaigns to promote the alliance through awareness and demand generation assets for Dell customers and business partners• Contribute to craft and adapt the local value position of Oracle software on Dell hardware• Provide product and value proposition readiness to both Dell sales team and Dell partners• Manage Oracle presence in Dell events and capitalize on Dell participation on Oracle events• Deeply understand Dell’s sales and fulfillment processes and familiarize internally • Supervise the weekly cadence with the sales team and periodically QBR with Oracle and Dell management

Sr. Manager Latin America – Mobility Products• Developed the Latin America Mobility Business through carriers, channels and distributors• Launched the portfolio of Dell Mobility products –Smartphone’s and tablets- in Latin America (Br-Mx). Gain portfolio awareness on main Latin American carriers through relationship management with carriers and distributors. Achieved sales targets and product sell thru.Develop the Business cases to launch the first Dell Smartphone in Brazil and Mexico in America Movil.Increase the penetration of mobility and broadband products through carriers and distributors.Latam liaison on Voice of the Customer and Market/Distribution channel/Carrier requirements.

• Increase market share to become #2 in the overall Central American & Caribbean market • Ensure leadership and competitiveness through understanding and analyzing the market and creating new segments and launching product platforms to establish a new category: specialized messaging handsets and penetrating the smartphones categoryDeveloped and executed the marketing business plan providing a sound product portfolio, product positioning, monitoring prices, creating and adapting marketing campaigns (both ATL and BTL) and building a strong trade marketing and retail strategic program at the POS to assure channel readiness and sell through. Handle and control an 8MM go-to-market marketing budget including co-marketing, brand awareness and demand generation. Contribute to overachieve sales targets.Lead a team of 4 professional responsible for: Communications, Product, Trade Marketing and Operations

Developed a regional plan to increase brand awareness and demand generation for ThinkPad brand. Manage creative content and ensure materials –including print, web, collateral, sales support and PR- are developed and localize in alignment with corporate strategy. Utilize IDC and other research and Lenovo’s customer data to drive segmentation and targeting efforts to create more effective and efficient marketing campaigns

Developed and created Demand Generation Campaigns and marketing communication programs (to and through Distributors) to drive sales and reduce piracy.Strategic alignment liaison between Corporate, Latin America Headquarters and Subsidiaries

Specialist in forecasting future generation. Managed all marketing and marketing communications support activities.Other positions within Motorola:• Accessories Manager Latin America North – PCS: Responsible for marketing and sales of the cellular accessories• Sales and Marketing Manager Cellular Phones – Colombia – Ecuador: Over achieved regional quota targets and developed the brand by creating to and thru channel marketing, promotional and advertising campaigns