John Jefferies Email & Phone Number

Virtual, US

Go-to-market programs, killer content, and digital marketing that improve awareness, extend thought leadership, and drive revenue growth.

Virginia, US

Founded a non-profit that operates security infrastructure, produces protocols, and develops open-source software to ensure privacy when centralized exchanges (VASPs) are obligated to share compliance information.- Authored the TRISA whitepaper and principles- Launched Certificate Authority and global directory to enable mutual authentication with a secure.

Virtual, US

The Stage 2 Capital Accelerator supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals.

San Francisco, California, US

Scaled marketing, rebranded, and helped pivot the company into one of the top 5 Ethereum block builders. Raised visibility and established thought leadership through an effective speaking program, podcast appearances, and deep technical content. Blocknative is the real-time Web3 infrastructure company, enabling dynamic user experiences and better decisions.

• Created leading blockchain analytics brand with strong customer demand from large financial institutions, leading blockchain businesses and government agencies which was acquired by Mastercard.
• Led positioning, messaging, and branding and demand generation- Produced authoritative Cryptocurrency Crime and Anti-Money Laundering reports quarterly- Implemented successful press relations program resulting in.
• Leveraged content-driven growth marketing strategies- Drove demand generation resulting 300% revenue growth - Implemented search engine optimization (SEO) strategy based on deep expertise- Produced twice-weekly.
• Launched and marketed five major cryptocurrency intelligence products
• Publish extremely timely thought leadership blogs frequently result in press coverage
• Created the pro bono Defenders League at 13 universities with 85 certified researchers

• Responsible for positioning and marketing secure Internet of Things platform
• Designing next-generation IoT privacy and safety features and protection services
• Spokesperson at Samsung Developer Conference and NIST guidance meetings
• Led blockchain strategy and proof of concepts with IoTa and large German manufacturers
• Developed Identity of Things strategy with PKI support and trusted code signing infrastructure

Spearheaded business development, marketing and product strategy for an application security innovator

• Turned around ailing messaging security company
• Funded growth with $10M in revenue from Yahoo!Mail and Terra (Telefonica)
• Implemented Agile development methodologies and managed eight engineers
• Attracted “A” team of engineers, data scientists, DevOps and operations experts
• Built robust data center infrastructure and launched cloud email service
• Re-launched Abaca brand with new look, credible messaging and all new website

Fountain Valley, CA, US

• Launched leading secure flash drive brand creating the mobile hardware security devices category
• Made crypto product cool and moved it into mainstream
• Filled sales funnel with quality leads and drove revenue with 100% year-over-year growth
• Elevated the importance of hardware encryption, trusted supply chains, and tamper-proofing
• Recognized by SC Magazine with two Best of Awards at RSA in 2008 and 2010
• Returned in 2013 to rationalize marketing and reposition Marble Security for acquisition

Maple Lawn, Maryland, US

I help guide and position this highly innovative context aware mobile security company.

US

• Repositioned company as a leader in mobile desktops and creating the pre-cursor to mobile device management, MDM, segmentCreated new product messaging, naming, collateral and presentations
• Unified corporate brand from corporate identity to web presence
• Drove PR campaigns led to significant press coverage
• Recognized by Gartner Group as a “Cool Company”
• Generated qualified leads with direct campaigns, drip marketing, and webinars series
• Led partnerships with Citrix, Lexar, and SanDisk

US

Prior to being acquired by Citrix (CTX), I launched major category-changing Web Application Firewall. My team created lead generation campaigns, online promotions and webinar series and drove public relations efforts and re-invigorated analyst relations. I simplified messaging and enabled the inside and outside sales teams to produce more with effective.

During my time at Silicon Defense I drove marketing and product management for DARPA-funded cyber-war defense company. I repositioned company’s network intrusion product successful analyst and created public relations campaigns which receiving full page press coverage in Business Week, American Banker, Network World.

Founded and funded an XML security company that collaborated on with IETF XML digital signature standard and the W3 on XML encryption standards.

Managed and marketed content delivery, digital signature and secure file transfer product portfolio

Mba, Business

Bachelor Of Arts - Ba, Business - Finance