John Farley Email & Phone Number

Dana Point, California, United States

Irvine, Ca

Irvine, California

Headquartered in Irvine CA, Infinite Electronics is a private equity backed supplier of electronic components sold under ten industry recognized brands.• Responsible for leading all marketing functions globally, managing a team of 23 through 6 direct reports• Separated from the competition with unique brand value propositions that have produced sustainable competitive advantage and customer growth• Implemented a multi-touch prospecting program that is consistently generating a high return on promotion expense• Developed and managed multiple e-commerce websites whose annual traffic has increased 195% and online revenue increased 44% since 2013• Established a marketing team and process in China that has driven high double digit sales growth since 2015• Developed a highly targeted approach to attracting business from Europe supporting sales growth of 53% since inception (2017 vs. 2015)• Received multiple advertising and direct marketing awards

Irvine, Ca

Bosch and Siemens Home Appliances is Europe’s largest manufacturer of home appliances. North American operations are headquartered in Irvine, CA.• Responsible for North American Bosch brand development, marketing strategy, communications campaigns, in-store merchandising, promotional pricing, and analytics• Managed a team of eight and reported directly to the North American CEO• Led “big idea” product ideation project that resulted in three patented product concepts• Revitalized the brand by creating an insight driven, relevant and differentiated market position supported by an ADDY award winning advertising campaign that increased awareness 7 points in one year• Conceived and executed a unique to the category media strategy that drove 2010 sales lift of three times the industry average• Increased website engagement measurements (traffic, download, dealer search) an average of 20%

Long Beach, Ca

Long Beach, CA based Obagi is the leader in physician dispensed pharmaceutical skincare with annual sales of over $100M.• Owned development and execution of digital marketing campaigns and sales promotion programs targeting healthcare practitioners and patients• Developed and executed a calendar of monthly promotional campaigns that supported 32% sales growth in 2007• Search optimized the company website leading to a 122% increase to unique visitors

San Francisco, Ca

San Francisco, CA based Levi Strauss & Co. is a leading apparel manufacturer selling under the Levi's, Dockers, and Levi Strauss Signature brand names.• Responsible for enhancing business performance through key account (80% sales) programs including development of sales targets, merchandising, packaging, promotions, sales allowance structure, and co-op advertising• Redesigned sales promotion planning process, resulting in increased functional integration, visibility to customer profitability and total net sales (120% of plan - 2004)• Performed strategic decision support analysis that predicted improved market share through licensing of the Dockers boys’ line which, ultimately, increased annual profit $2M

Carson, Ca

Nissan is a leading manufacturer of cars and trucks. Headquartered in Japan, U.S. operations are based in Nashville, TN.• Within a Matrix structure, led planning and execution of all Nissan Pathfinder model lineup marketing activity• Responsibilities included product line management, advertising, merchandising, sales promotion and sales training• Executed a consumer messaging campaign that enhanced the lower purchase funnel measures of familiarity & intent by 15 and 12 points• Reduced sales incentive expense 50% while increasing sales volume 13% (2001 model year)

Mba, International Management

Ba, Economics