John J Farrell Email & Phone Number

Los Angeles, CA, US

Pomona, CA

• Develop, market, and sell branded consumer products direct to national dealers and distributors. Products introduced to national market - grain-free dog food, shampoos, flea and tick medications, hard goods, collars.
• Led U.S. sales team in 2018 with $500K in sales across a diverse line of consumer products.
• Successfully focus sales efforts on large and small independent premium pet retailers and distributors. Brands sold: Natures Gourmet, Promarx, Ecome, Avenger, Eco Smart, Bonita Pet, et. al.
• Act as company’s U.S. based thought leadership expert – conducting monthly seminars educating business prospects on the benefits of global distribution.
• Expertise in negotiating with global distribution companies on price and delivery.
• Implemented aggressive company-wide U.S. tradeshow strategies and ECRM meetings.

City Of Industry, CA

• Promoted within 3-months to reorganize and lead the sales function to ensure the success of the U.S. market realignment initiatives, and support branding strategies. Client-base focused on national retail channels and.
• Grew sales by 50% over two years through the acquisition of private label accounts and premium brand agreements with major specialty retailers.
• Developed new product pricing strategy to ensure national market competitiveness.
• Negotiated with clients to obtain premium merchandising and shelf space.
• Reduced operating costs by 16% annually by streamlining the packaging and product assembly process.
• Increased company efficiency by an estimated 11% annually by reengineering the inventory management system, simplifying the order intake process, and streamlining the product mix.

New York, New York

• Established business opportunities in specialty markets across California, Oregon, Washington, Nevada, and Arizona. Developed strategies for launch of 20-plus products including treats, edibles, hard goods, and aquatic.
• Increased year-over-year sales by a minimum of 9% annually through the development of marketing strategies, bundled sales strategies, and the introduction of cyclical sales competitions.
• Developed and implemented trade show strategies that increased annual sales by 5%.
• Managed average annual pipeline of $46M.

Chilton, Wisconsin, United States

• Created and executed sales strategies that increased revenue for a commercial supplier and manufacturer of 200-plus small animal stock items on the West Coast. Product offerings included pet feeding products, treats.
• Increased year-over-year sales by a minimum of 9% annually through the development of marketing strategies, bundled sales strategies, and the introduction of cyclical sales competitions.
• Developed and implemented trade show strategies that increased annual sales by 5%.
• Managed average annual pipeline of $46M.