John Hawthorne Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

- Spearheaded all outreach efforts as a single-person sales team, consistently driving revenue growth and promoting business expansion, averaging $35k in committed revenue per month.- Analyzed existing client engagement metrics to refine outreach strategies and improve alignment with specific needs; adjustments led to increased response rates, new clients and repeat bookings.- Maintained in-depth understanding of local competitors, utilizing competitive insights to strategically position offerings and stay ahead in the market.

Beaufort, Sc, Us

-Fly and Light tackle fishing guide-USCG Licensed and Insured-Orvis Endorsed

Beaufort, Sc, Us

- Responsible for staying up to date on current trends across all product lines- Maintain positive relationships with vendors and brand representatives- Increased retail clothing sales and hard goods sales 10% YoY from 2019 to 2022- Managed social media and marketing platforms for retailer averaging $1M in sales/year- Orvis Fly Shop of the Year 2020 Winner

Greenland, New Hampshire, Us

- Secured new business and maintained a $90k/month sales pipeline by showcasing the full valueof company capabilities, addressing customer objections, and navigating a competitive landscape- Utilized HubSpot to manage sensitive client information, update client profiles, and trackmovement through the sales funnel, ensuring accurate and efficient process management.

Cary, North Carolina , Us

- Designed, built, and managed thousands of marketing automation campaigns with a focus oncustomer support, client nurture, and product launches, integrating Marketo withSalesforce for streamlined operations.- Executed A/B tests throughout campaign lifecycles to gain insight and optimize overalleffectiveness.- Engineered HTML tasks for customized landing pages, email campaigns, and UTMs, whileanalyzing campaign results by segment, company classification, and market indicators.

Cary, Nc, Us

-Build and design digital marketing campaigns (ie, webinars, email, etc.)-Optimize lead scoring and routing from Marketo to Salesforce

Cary, Nc, Us

- Partnered with industry and agency teams to produce engaging emails- Continually improve and design landing pages for better user experience- Using Marketo, collecting data on email, landing pages, and form fill out performance

Cary, Nc, Us

- Qualified inbound leads to appropriate Account Executives- Placed ~50 cold/warm calls/day to ensure lead met all qualification rules- Pioneered position and led to a team of LQS to be created

Raleigh, Nc, Us

-Created social media content calendars and reports for optimal post interactions-Planned, scheduled, and moderated focus groups and 1-on-1 usability sessions-Presented feedback and findings in written plans for review by CTO, COO, and VP of Product-Performed regression testing across iOS and Android devices

Buena Vista, Co, Us

-Responsible for guiding customers through class III and IV rapids of Browns Canyon on the Arkansas River-Efficiently lead multi day backpacking trips operating under the Leave No Trace philosophy-Coordinated with other guides and Trip Leaders to make sure customers felt that their trip was valued.

Bachelor Of Science (B.S.), Sport Administration/Management

High School Diploma