Launch paid search campaigns and make campaign changes on time and accuratelyWork with management to improve account CPA efficiencyProvide all of the necessary elements for a strong and strategic recommendationsClosely monitor campaign performance on a daily basis

Created integrated and cost-effective digital strategies for paid search and social Analyzed and reported on digital campaigns for clientsLeveraged user data to make optimizations that benefit CPAEngaged with clients, account teams, and management to effectively drive growth

Executed multiple digital campaigns across multiple platforms simultaneouslyCreated and managed content, copy and keywords for digital campaigns Audited websites, recommend and implemented SEO optimizationsDefined and manage metrics and success criteria for marketing campaignsProvided insight and strategic recommendations to consistently improve performance

Managed creation and publishing of SEO site contentDeveloped strategy within teams to develop client requested materialReported on natural search metrics and performance

Provided on-page copy optimizations for clients sites Developed strategy in partnership with clients to deliver on business goals Reported on natural search metrics and performance

Managed SEO accounts for Fortune 500 clientsMet with clients to present reports and recommendations on metric data Worked closely with senior staff to optimize technological solutions for accounts

Designed and developed websites Maintained web properties for clientsOptimized sites for SEO and SEM

Developed responsive CSS for clients website with creative assets provided by Zoyes.Designed and developed a custom Wordpress theme.Tested clients site across browsers and screen sizes for quality assurance.

Designed and developed websites for properties held by Boydell Detroit Managed website content and made sure that all information was up to date Monitored and reported analytics data for multiple website properties

Designed, developed, and managed the Skillo websiteCollaborated with team members to develop content and design resourcesProvided analytics data for website traffic and optimized for SEO best practices

Provided people with resources and information about Detroit. Represented D:Hive by attending community events and raising awareness.Performed administrative duties and provided assistance to visitors.

Worked with business intelligence and analysis teams to create mockups for new interfacesDeveloped graphics and copy for usage within the applicationConducted a case study within the business to develop improved processes

Provided technical assistance for office staff.Facilitated webinars and conference calls through technical advising and implementation.Created video projects for promotion of activities and projects conducted by the center.Produced graphic and textual pieces for internal purposes as well as for circulation and promotion of webinars and events.Gained insights on new and innovative community and economic development practices.Made valuable connections with various community leaders, entrepreneurs, and economic development professionals.