Category Manager, Small Format
Stamford, Connecticut, United States
Led the area of category, consumer, and shopper research for C-Store, Pharmacy, and Value channels supporting $1B of business► Co-Pilot to Sales Director and Channel Development Manager throughout commercial planning process, delivering channel strategy and priorities, category roadmap, sell sheets, distribution opportunities, and brand selling stories► Leveraged multiple syndicated and retailer data platforms to build a robust suite of reports to support day to day business management► Coordinated and presented category deep dives to C- and V-level executives, merchandisers, and buyers in top-to-top and joint business planning meetings► Onboarded and led agency category management team► Developed effective reporting solutions to help manage route to market migration, expand shelf space, and track new item distribution