Sales Achievement, Promotional Planning & Development for US Professional markets

Strategic Promotional Planning & Execution for Key Account RetailersForecasting and monitoring of monthly shipments vs. goal for basic replenishment and new initiativesPlanning Goals & Execution of special events with retail corporate teams

Coordinated with Distributor Management Teams (BSG) to plan and build the business at the Business Unit Level along with creating and maintaining distributor relationshipsExecuted all major planning for BSG East & West - Shows, Caravans, Planning Meetings and LaunchsManaged BBF template, Bucket Mapping with Sales Analysts to ensure all BBF funds were properly placedManaged financial aspects of T&E with Key Relationship Managers

Strategized with Distributor Management Team (BSG) to plan & implement yearly and monthly programs.Coordinated utilization of corporate resources - Education, Marketing, Sales BudgetsWorked directly with Sales Reps to increase sales & viability KPSS Brands to all levels of Salon personnel

Coordinated sales reporting for 50 Field Reps over 5 accounts with 375+ locations. Established weekly communication format to present up-to-date information on strategic initiatives and implement changes when necessary to adjust to market conditions.Presented Seasonal Marketing Programs to Account Management. Assisted in creation of visual and verbal presentations. Increased visibility of company to all levels of Store Management.Conducted inventory analysis on product stock and return levels. Tailored product mix to accelerate growth and improve inventory turn.Coordinated and negotiated adherence to a company return policy of unused promotional vehicles. Compliance increased to above 95% from a low of 65%, which resulted in the return of Gift-with-Purchase vehicles valued over $25K.

Increased sales performance +5%/$ 2.1M year 1, + 7%/$ 2.1M year 2, and + 9%/$3.2M year 3 after being assigned new territory by developing existing sales team through motivation, communication and delegationGained $3.2M in market share on major competitor with a major account by presenting and implementing a year-long sales strategy which also resulted in sales growth faster than overall Department.Increased by 50% ($8K per event to $12K), overall performance of limited National Make-up Artist events by establishing guidelines and higher standards. This resulted in an annual sales increase of over $ 275K.Implemented the launch of a new fragrance resulting in the highest penetration in the country. Guided and directed a year-long launch strategy, which resulted in the new product to penetration almost 10% of the total annual retail volume.; Increased sales by $65K per week, or 15% over basic sales level by formulating a year-end sales program "January Treatment Events".Developed exclusive seasonal programs with Account Management, based upon company marketing direction. Organized a concise & focused communication presentation for all Field Reps assigned to a major client, to ensure a coordinated sales effort. Conducted review and appraisal of direct & indirect reports. Developed formal and informal coaching plans to elevate performance. Occasionally needed to terminate personnel if sub-par performance not elevated.Formulated and simplified a seasonal sales monitoring format to one page. This format eliminated multiple versions, improved communication of overall sales programming, and is still being used today.

Increased in-store visit time by 25% and reduced T&E mileage expense by analyzing personnel schedules vs. coverage areas. Reorganized territories and established guidelines on account calls.

Conceived and developed an exclusive sales promotional event, "Rue de Beaute". This was a Gift-with- Purchase promotion which helped make Lord & Taylor competitive with Macy's. Result of event was increased sales by $ 1.5M for the season, accounting for 9% of annual retail volume.Created a Regional Open-to-Buy format. Enabled a more consistent stock/sales ratio by location, which increased turn by 12%.

Negotiated lower wholesale prices for a newly emerging product category. Increased Gross Margin for the year by 4 points for overall area, which increased Gross Margin Dollars by $ 68K.

Initiated a strategy to expand Designer level shoe inventory in my sales location by negotiating with Corporate Buyer. Succeed in strengthening assortment and increased sales by 22% for Fall Season.