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The job to be done in B2B marketing has evolved. Every enterprise is fighting to unlock technology within their business, to create differentiated customer experiences, to leverage data and maximize their human capital. As the impact of tech choices have spread far beyond IT, buyers journeys have become even more complex with layers of influencers bringing perspectives from all lines of business. Complex solutions that are always customized and rarely predicated require content that is deeply informed by the benefits to be delivered, not just the technical feats. And in a manner that competes with the glamour of consumer advertising experiences. Delivering strategic creative content, at enterprise scale, is a craft made possible by partnering with businesses who are willing to collaborate openly. By building teams that are technology fluent and strategic domain experts – who create with the goal to tell stories that connect with users to drive business.
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Head Of Brand, Content And Communications | Mainframe SoftwareBroadcom Jul 2023 - PresentPalo Alto, California, Us -
Managing Director, CreativeCenterline Digital Jan 2022 - Jul 2023Raleigh, North Carolina, Us -
Group Creative DirectorCenterline Digital Oct 2018 - Jan 2022Raleigh, North Carolina, UsAs Group Creative Director, Kaplan works across teams to produce outstanding creative work for our clients and help generate a leading reputation for the agency. He also functions as Group Head of Associate Creative Directors and WritersJohn Kaplan is an inspired creative leader with a passion for finding the right solution every time. He pulls from his extensive experience with an incredibly wide range of creative tools and mediums in order to continually craft solutions that both stand out creatively and drive toward tangible business goals. Kaplan's always-on curiosity keeps him in-sync with the creative edge, and allows him to blend new innovations with tried-and-true tactics to create strategic solutions that are truly unique.No detail is too small and no story too big for Kaplan's approach: Whether it’s laying out the foundational strategy for how a campaign enriches customer experiences, structuring the appropriate team to carry out the vision, or bringing that vision to life with the best blend of creative mediums, he has a passion and a track record for hitting the mark every time. -
Creative DirectorCenterline Digital May 2016 - Oct 2018Raleigh, North Carolina, Us -
Associate Creative DirectorCenterline Digital Jun 2014 - May 2016Raleigh, North Carolina, Us -
Sr. Media SpecialistCenterline Digital Jan 2013 - Jun 2014Raleigh, North Carolina, Us -
EditorCenterline Digital Nov 2011 - 2013Raleigh, North Carolina, Us -
Board Member, Computer Graphics Industrial Advisory BoardIndiana University Purdue University Indianapolis (Iupui) Jan 2014 - Apr 2016
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Co-Founder & Director Of OperationsWeigl Works Nov 2009 - Jan 2016Ottensheim, AtWeigl Works was created to provide innovative, customer friendly tools to the themed entertainment industry. Our goal is to provide high technology to artists and media technologists, while maintaining build quality that would satisfy the most savvy engineers. We founded and built our company on the trials and challenges we faced working in the business and identifying gaps in existing solutions. Our belief in the customer experience and providing tools that allow users to be more creative has helped us become valuable industry contributors in just a few short years. -
Owner, Producer & Video EditorKaplan Studio May 2005 - Nov 2011UsKaplan Studio provided post production services to bring creative visions to life. We put the puzzle together to communicate the customer message. As company lead, I made the video content our clients needed for screens– broadcast, corporate, web, digital signage, interactive media and more. By helping identify audience need, producing content and crafting effective stories. The goal always being the message. -
Video Production InstructorBowling Green State University Aug 2007 - Jun 2008Bowling Green, Oh, Us
John Kaplan Skills
John Kaplan Education Details
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Bowling Green State UniversityTechnology; Visual Communication Technology
Frequently Asked Questions about John Kaplan
What company does John Kaplan work for?
John Kaplan works for Broadcom
What is John Kaplan's role at the current company?
John Kaplan's current role is Creative Leader in B2B Technology.
What is John Kaplan's email address?
John Kaplan's email address is jo****@****ail.com
What is John Kaplan's direct phone number?
John Kaplan's direct phone number is +191982*****
What schools did John Kaplan attend?
John Kaplan attended Bowling Green State University.
What skills is John Kaplan known for?
John Kaplan has skills like Video Production, Advertising, Multimedia, Creative Direction, Post Production, Editing, Digital Media, Art Direction, Content Strategy, Film, Marketing, Entertainment.
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