John Karbaf Email & Phone Number

San Francisco, Ca, Us

- Integrated ZoomInfo Instant Enrichment into our Eloqua lead flow processes, requiring working in concert with ZoomInfo engineers to develop the Eloqua integration.- Built automated contact acquisition and enrichment processes using Eloqua, ZoomInfo, and Alteryx.- Built automated lead-to-contact conversion processes utilizing Eloqua, LeanData, and Salesforce.- Automated reporting using Snowflake, Alteryx Server, Tray.io, and Google Apps.- Enabled and trained team members to use SQL and Snowflake.- Tackled a lead velocity optimization project resulting in an increase of speed to lead by 50%- Created Alteryx apps to enable stakeholders to work self-serve and automate processes, such as scrubbing account lists for contact acquisition, returning contacts that match particular title combinations in our database, and appending records to a table in Snowflake. - Onboarded ActionIQ, a Customer Data Platform (CDP), with application setup and administration, data ingestion coordination, attribute creation, and channel integration development (Google, Facebook, LinkedIn, Salesforce Marketing Cloud (SFMC), LeadScale, Madison Logic, and In-Product Communication).

San Francisco, Ca, Us

- Took over ownership of lead routing technology (NC2 Distribution Engine) at DocuSign and operationalized logic updates into a dedicated sprint cycle with inter-team notifications and easily-accessible documentation.- Help develop and improve lead flow program stack, including troubleshooting campaign lead generation and other associated demand gen data issues- Helped test and develop ETLs (Eloqua -> Snowflake) in partnership with several teams across the company- Managed integrations involving 3rd party vendors, involving areas such as contact enrichment, data normalization and standardization, and migrations between automation platforms (Hubspot -> Eloqua).- Automated the cleanup of landing pages and clearing of dependencies within Eloqua via API using Alteryx- Developed attributes and ongoing processes within Eloqua to address data quality issues, including defining easy methods of indicating mailable contacts and personal vs. corporate contacts

Sunnyvale, Ca, Us

Promotion resulting in continued marketing technology support on the Targeting and Technology team, focused on managing our email marketing automation platforms, such as Oracle Eloqua and Oracle Responsys.

Sunnyvale, Ca, Us

New role on the Targeting and Technology team, focused on managing our email marketing automation platforms, such as Oracle Eloqua and Oracle Responsys.- Develop and maintain Boomi Atomsphere integration processes to sync data between on-premise and cloud applications- GDPR Compliance- Experienced in SQL, SOQL and ETL processes to support marketing automation platforms' operations- Manage Salesforce (SFDC) Integrations (Auto Synchs) in Eloqua - Designed and developed custom Contact Washing Machine solution for Eloqua Contact DB that transformed/standardized certain contact field data using Program Canvas- Ownership of various maintenance processes in Responsys and Eloqua to monitor and improve system health- Provide end user support to large team of martech operators- Maintain vendor relationships

Sunnyvale, Ca, Us

Continued marketing technology support on the Global Marketing Operations RUN team, ownership of customer-oriented automated email campaigns for the Talent Solutions business line.- Ownership of Customer Life Cycle Automation Programs for LinkedIn Talent Solutions business.- Build, maintain, modify automated program assets, logic, and data and delivery processes.- Email marketing automation proficiency in both Oracle Eloqua and Responsys tools

Sunnyvale, Ca, Us

Continued marketing technology support on the Global Marketing Operations RUN team, executing and implementing complex automated campaigns for the Talent Solutions business line.- Marketing Automation in both Eloqua and Responsys- Constructed Auto-triggered campaigns, Nurtures, and Drips in both ESPs geared toward addressing acquisition, onboarding, engagement, upsell, renewal, and winback lifecycle stages.- Built automation programs targeting B2B and B2C customers as well as acquisition prospects- Co-developed a training and certification program and taught entire Global Marketing Operations team how to use the Oracle Responsys ESP.- Relied upon microsite development and management skills using Adobe CQ/AEM6 in conjunction with Salesforce.com CRM.

Sunnyvale, Ca, Us

Member of the Global Marketing Operations RUN team - offering web publishing, segmentation, and email marketing support for the Talent Solutions business line.- Build wide variety of web pages as well as manage microsite content using Adobe CQ5/AEM6. - Build and execute email marketing campaigns using Oracle Eloqua and Responsys platforms.- Creation of form landing pages in both Eloqua and Adobe CQ.- Utilize Salesforce for lead capture from email and landing page campaigns.- Run SQL queries to pull data from DWH for targeting and segmentation of potential audience.

Eagan, Minnesota, Us

Provide leadership to the content development team that creates FindLaw.com, a web portal focused on attracting consumers and legal professionals for lead generation to the legal community. • Project management: direct team members to execute targeted marketing campaigns.• Develop and coordinate efforts to promote, amplify, and market FindLaw content. • Utilize real-time analytics to refine content production for better audience engagement. • Manage and produce FindLaw's email newsletter program consisting of over 100 titles.• Write and edit content published on FindLaw.com.• Develop copy and layout in support of lead generation efforts for FindLaw clients. • Manage ad-hoc projects and QA support for new products.• Managed build-out and content production for new e-commerce site.• Created newsletter templates and feature graphics using coding and graphic design skills.

Eagan, Minnesota, Us

Unique position combining marketing, technology, virtual interaction with legal consumers, and the research and discussion of legal concepts in a forum setting, ultimately with the goal of driving web traffic to Thomson Reuters resources. Other duties include web portal maintenance and search engine optimization (SEO) to help increase click-through rate. • Created and revised website content.• Experience in online forum management/administration.• Developed PR messages for both internal and external audiences.• Provided support for community users on a daily basis.• Significant contributions in the form of content creation, editing, and administrative management of a popular legal wiki site, including leadership of various projects.• Continuously analyze, brainstorm, and provide feedback and recommendations concerning development of our legal resource content.

Knoxville, Tennessee, Us

Responsible for coordinating litigation efforts for and against the company. Also responsible for receiving, investigating, and coordinating the appropriate response to consumer complaints as well as state agency-based complaints against the company. Dealt with laws concerning land, land/home, and chattel applications as 21st specializes in financing for manufactured homes. Responsible for researching and managing the compliance efforts concerning the SAFE Act for the company’s mortgage loan originators’ operations in forty-two states as well as at the federal level. This includes research and interpretation of federal and state legislation, assistance in providing comments on regulations to both agencies and industry associations, the collection and dissemination of originator information, background checks, education and testing, processing of affidavits, and communication with state licensing authorities. Acquired hands-on experience with the NMLS online licensing and registration system. Tasked with researching internal customer privacy policies and federal regulations to ensure compliance with FACTA. Took part in development of new internal policies concerning the implementation of changes related to RESPA. Led the team designated with ensuring the accurate collection and aggregation of borrower information as required by HMDA. Prepared for state auditor examinations by reviewing loan files and closing documents.

Invaluable work opportunity involving wide-ranging legal experience with many different aspects of county government and administration. Responsible for case research and document drafting. Helped research, write, and review ordinances related to a variety of issues such as powers of the attorney general, alcohol consumption, clean lots, and waste disposal. Involved in claims against the county public school system as well as investigation of applicability of state and federal laws to special education programs created for individual students. Spent time drafting motions and interrogatories in response to civil claims against the county related to personal injury as well as workplace discrimination. Worked on collections against individuals indebted to the county.

Us

Responsible for troubleshooting a wide variety of computer hardware, software, and networking issues and coordinating with end users for timely repairs.

Re-designed and managed website for the College Scholars Program.

Juris Doctor (J.D.), Focused Studies In Transactional Law Practice.

Bachelor'S Degree, College Scholars Honors - Statistics, Business Administration, French.

International Law And Legal Studies