JOB PROFILE :Web analytics roleSubstantial experience in implementation, tagging, testing & reporting of various websites for Web Marketing and Analytics strategies.• Well versed with Web Analytics tools such as: WebTrends (Software, OnDemand) & Google Analytics.• Measuring success of website and online marketing initiatives using data and key metrics.• Measuring success of Website against the competitors.• Experienced in applying Web Analytics Best practices at all phases like Architecture, Design, Implementation, Analysis and Recommendations.• Experienced in working with various Stakeholders like Online Marketing, Web Developers, Web Designers, Brand Marketing, Interactive Agencies etc at Client’s Organizations.• Expert in identifying KPIs for websites and interpreting these KPIs leading to performance improvements of the websites and online marketing programs.• Handled creation and delivery of Top Line reporting Decks and Dashboards for Top Management.• Working Knowledge on A/B Tests and Multivariate testing to increase the KPI and the get the best returns from the experiments/Tests