John Kayaban Email & Phone Number

My responsibilities include managing multiple marketing projects, developing thought-leadership ideas and campaign strategies, supporting the business unit in marketing plans, assisting in brand development and positioning, executing marketing tactics, aiding in new product launches, and aligning with various marketing functions. It also involves tracking marketing effectiveness, creating reports, and working with the team to communicate plans to stakeholders. Additionally, it includes executing special projects as needed and helping team members improve their skills while assisting with project management tools.

Works closely with the marketing managers and senior marketing specialists in planning, development, and execution of marketing campaigns, incorporating the appropriate marketing tools and channels to communicate brand and value propositions, and to generate direct and indirect revenue.Also manages marketing events and ad-hoc duties to drive operational efficiencies and performance in the team’s success.

LexisNexis® Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.Today, LexisNexis® Legal & Professional harnesses leading-edge technology and world-class content to help professionals work in faster, easier, and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability, and grow their business.LexisNexis® Legal & Professional, which serves customers in more than 175 countries with 10,000 employees worldwide, is part of RELX, a world-leading provider of information and analytics for professional and business customers across industries.see less

Metro Manila, National Capital Region, Philippines

Remarks: Responsibilities on top of the previous level• Manages various and multiple marketing projects from start to end.• Develop thought-leadership ideas and topics, including strategizing and brainstorming campaign ideas.• Supports the business unit (BU)on marketing plan development, on brand, product, or marketing of specialized area.• Assists in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands, and building on brand equity or specialized areas.• Develop and execute marketing tactics.• Assists in the new product launch plans and roll out to customers as applicable.• Aligns with the marketing function area needs (PR, customer/prospect communications, web content development).• Leverages existing tools and reports to assist in tracking marketing effectiveness versus objectives• Supports the development of monthly department executive reports, financial and customer analysis, and quarterly marketing dashboards.• Works with the team to clearly communicate the plans of stakeholders.• Executes special projects/assignments on a needed basis.• Upskills team members and assists supervisor in Monday project management tool.

Manila, National Capital Region, Philippines

• Works with various marketing and cross-functional teams to coordinate and prioritize key marketing projects, adhere to a budget, and update Marketing Managers on a regular basis.• Works with external and internal creative resources to ensure timely high-quality output.• Proactively manages and updates the campaign marketing plans.• Manages various and multiple marketing projects from start to end• Focuses on generating qualified leads for the business thus converting potential sales prospects into business opportunities and revenue• Supports and runs other marketing projects (product and online marketing), if necessary; and• Identifies, develops, and evaluates marketing strategy based on established business and marketing objectives.• Develops and manages marketing initiatives and campaigns to meet the needs identified by Segment management to drive brand awareness, new leads, retention and/or revenue.• Assists in the new product launch plans and roll out to customers as applicable.• Supports the Marketing Managers and Senior Marketing Specialists on marketing plan development, on brand, product, or marketing of the specialized area• Generates creative and innovative ideas that can be carried out into impactful marketing campaigns.• Maintains key business partner relationships• Executes special projects/assignments on a needed basis• Organizes and runs events, ensures timely follow-up with sales, marketing, and product team, develops relationships with key contacts, network to identify prospects, and share results with key stakeholders.• Manages key events (e.g. webinars, tradeshows, sponsorships, conferences, etc.) in coordination with the business and the events team.

Reed Elsevier Philippines (REPH) is the shared services arm of RELX group, with centers located at the UP-Ayalaland TechnoHub in Metro Manila and the Iloilo Business Park in Iloilo City. Reed Elsevier Philippines was established in November 2010 and is registered as Reed Elsevier Shared Services (Philippines), Inc. (RESSPI).We support our customers across the world by delivering a variety of business-critical services for RELX Group. We provide business process services for operations in content, customer support, technology, finance, sales, marketing, and business optimization.About RELXRELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.*Note: Current market capitalization can be found at http://www.relx.com/investors

Australia

HMG Digital is composed of a team of experienced professionals who are knowledgeable and passionate about digital marketing.During this short stint, I worked with small, medium, and enterprise clients throughout Australia. As a Freelance Content & SEO Writer, I am responsible for delivering the following outputs:> Website content articles> Lead generation content> SEO writing

Philippines

Validates scheduled appointments done by the SMBs and acts as POC between Marketing Consultants and Copywriters to ensure smooth workflows.

Acts as the main point of contact for multiple small and medium businesses (SMBs) in United States of America, Canada, and other U.S. Territories through phone and e-mail and our internal creative teams to deliver sharp copy packages within the given timeframe.

Quezon City, Philippines

Designated in M 2.0 Communications, Inc.'s Events Management arm; M2 Live that specializes in activation, conferences, and corporate events. Became a part of the conceptualization phases of corporate events, such as; UNILAB's 2017 TOPs Awards, BCDA's 25th Anniversary, and Shearwater Health's Year-end Party 2017."Telling Meaningful Stories"Make real impact, not just noise—this is what we believe. our multidisciplinary teams come together to measure the variables and design messages particular to each audience.What makes something 'meaningful', anyway?Here at M2.0 Communications, we believe that there's more than one way to tell a story. PR has always been about getting something out there to be seen and heard. It all comes down to one thing—how much of it is worth telling?If there’s one constant thing we experience every day, it’s change. Communication practices never stay the same. In order to keep up and stand out from the noise of it all, we need to explore new ways to tell meaningful narratives. That’s something we can help you with. Data has always been at the core of what we do. Unlike others, we at M2.0 make sure that our storytelling strategies adopt an evidence-based approach. We don’t just say things out on a whim. Everything is supported by an analytical approach that considers all factors. FGDs, surveys, on-site research, data analytics, digital listening tools, and more allow us to innovate as storytellers in an ever-evolving industry as we aim to bring out the best from your brand. We go above and beyond the typical narrative. M2.0 is focused on telling meaningful data-driven stories alongside building the best communications team in the Philippines.

Mandaluyong City, Philippines

A research intern under CNN Philippines' News and Current Affairs Department. Exposed in some of the network's key programs, such as; The Boardroom, MedTalk, RealTalk, News.PH, and Story of the Filipino --- and special episodes, such as; CNN Philippines Presents: War on Drugs, and CNN Philippines Presents: Heart of a Champion.CNN Philippines is the Philippines’ only predominantly English-language channel on free-to-air television. It is also available on cable and pay television. CNN Philippines provides first-class news and information drawing on the strength and worldwide news-gathering power of CNN, and the local perspective and expertise of Nine Media Corporation. It offers Filipino viewers a global perspective on key issues and trending stories from around the world, together with in-depth local coverage.

Bachelor Of Arts - Ba, Communication And Media Studies

Master Of Development Communication, Development Communication