John Kerr Email & Phone Number

Reading, Pennsylvania Area

Leading all marketing functions for the R. M. Palmer Company, one of the top 75 confectioners in the world. From our headquarters in West Reading, PA, Palmer’s 850 dedicated employees design, produce, package and ship more than 500 unique products to nearly 100,000 retail locations in North America – making it one of America’s largest and most innovative confectioners. It remains the largest producer of Easter bunny confections in the United States, and produces hollow and solid molded… Show more Leading all marketing functions for the R. M. Palmer Company, one of the top 75 confectioners in the world. From our headquarters in West Reading, PA, Palmer’s 850 dedicated employees design, produce, package and ship more than 500 unique products to nearly 100,000 retail locations in North America – making it one of America’s largest and most innovative confectioners. It remains the largest producer of Easter bunny confections in the United States, and produces hollow and solid molded chocolate items for holidays and occasions throughout the year, especially Christmas, Halloween, and Valentine's Day.- New product development/innovation- Brand strategy- Marketing plan development & execution- Social media/ website- Market insights- Licensing Show less

Create marketing and business development solutions to help small businesses achieve results, addressing needs they do not have resources or expertise to manage themselves.- Business Plan creation- Marketing Strategy- Advertising: creative/production/media

Bethlehem, Pa

Led cross-functional business team focused on growth of start-up retail store business and distribution of branded merchandise and gifts.Managed division's annual plan budgeting and P&L responsibility. Directed retail business operations including infrastructure and facilities, Point of Sale system, marketing and public relations initiatives, sales forecasting and reporting.Successfully opened two PEEPS & COMPANY retail stores.Launched first PEEPS & COMPANY ecommerce site… Show more Led cross-functional business team focused on growth of start-up retail store business and distribution of branded merchandise and gifts.Managed division's annual plan budgeting and P&L responsibility. Directed retail business operations including infrastructure and facilities, Point of Sale system, marketing and public relations initiatives, sales forecasting and reporting.Successfully opened two PEEPS & COMPANY retail stores.Launched first PEEPS & COMPANY ecommerce site, supervised transition to in-house fulfillment operation and upgrade to ecommerce platform.Managed brand licensing program. Show less

Bethlehem, Pa

Supervised market insights and research, sales forecasting, trade marketing/advertising, cross-brand promotions, sports/event marketing sponsorships, and brand licensing. Led Brand Development/Marketing division's annual planning and budgeting process.Strengthened fact-based market intelligence capabilities. Implemented new sales forecasting process to improve accuracy and efficiency.

Bethlehem, Pa

Led cross-functional team that integrated the Goldenberg Candy Company into Just Born systems and processes following acquisition. Awarded Leadership Excellence Award for Team Leadership in 2005.Relaunched Peanut Chews brand.

Bethlehem, Pa

Led annual planning and budgeting of marketing communications programs for Mike and Ike, Hot Tamales, Peeps, Teenee Beanee and Just Born jelly bean brands. Actively involved in long-term strategic planning.

Bethlehem, Pa

Rebranded all marshmallow products under PEEPS brand umbrella. Led development and execution of first ever PEEPS web site and television advertising campaign. Created new seasonal products.

Allentown, Pennsylvania Area

Managed multiple business-to-business and consumer clients for regional advertising agency.

Philadelphia, Pa

Led cross-functional advertising agency team. P&L responsibility.Previous positions: Account Supervisor ('90-'94), Account Executive ('86-'90), Assistant Account Executive ('85-'86).Clients included ALPO Pet Foods, KIWI Brands, Mannington Mills, Meridian Bank, PSFS, and Tasty Baking Company.

San Jose, Ca

Architectural Ceiling Systems Division - commercial products.Among Top 10 sales territories in division.