John King Email & Phone Number

Greater New York City Area

Strategic marketing consulting including proposition design and implemnetation and business analysis and planning, working across US and European markets.RFP proposition and scenario modelling.

Birmingham, United Kingdom

£15M Budget | 25 Direct Reports | P&L Accountability | DTC Marketing & Channel DevelopmentDeveloped and implemented new D@C strategy allowing L&G to dominate the household sector online market, becoming the fastest growing online insurer in two years (ebenchmarkers.com/2012). Refocused the customer journey and value proposition for all direct-to-consumer marketing around aggregator and online platforms, based on a paradigm shift from traditional agent-driven sales models to a… Show more £15M Budget | 25 Direct Reports | P&L Accountability | DTC Marketing & Channel DevelopmentDeveloped and implemented new D@C strategy allowing L&G to dominate the household sector online market, becoming the fastest growing online insurer in two years (ebenchmarkers.com/2012). Refocused the customer journey and value proposition for all direct-to-consumer marketing around aggregator and online platforms, based on a paradigm shift from traditional agent-driven sales models to a consumer-led point-of-purchase strategy. capabilities with rules-driven pricing-exception management on the backend.Won several industry accolades, including Best Online Home/Contents Insurance Provider from Your Money.com and Best GI Provider and Best Affinity Provider from YourMortgage.com in 2012. Catapulted critical revenue and growth metrics, delivering a 400% increase in bottom-line return across the DTC business. Show less

Birmingham, United Kingdom

Established, cultivated and managed partnerships on joint marketing ventures, collaborating with internal and external stakeholders on concept-through-launch execution of targeted business models, pricing tactics, and campaigns.  Transformed industry perception of L&G by providing high-level insight into the needs and drivers of banks and building societies.  Structured and negotiated agreements with senior executives in the consumer banking industry, and guided design of high-ROI… Show more Established, cultivated and managed partnerships on joint marketing ventures, collaborating with internal and external stakeholders on concept-through-launch execution of targeted business models, pricing tactics, and campaigns.  Transformed industry perception of L&G by providing high-level insight into the needs and drivers of banks and building societies.  Structured and negotiated agreements with senior executives in the consumer banking industry, and guided design of high-ROI plans and programs.  Developed a repository of pitch response and presentation materials, significantly improving turnaround time and bolstering the effectiveness of the entire RFP-response process. Show less

London, United Kingdom

FORTIS UK, Interim Marketing Director (2007 – 2008)Retained during early design and strategy phases for the firm’s proprietary insurance aggregator product. Accountable for all aspects of user experience, pricing, delivery, and back-end data flow. Advised across the entire customer journey for the brand new online insurance marketplace, and managed technical/business teams in developing a business rules engine to drive survey and information request processes. ALLIANCE &… Show more FORTIS UK, Interim Marketing Director (2007 – 2008)Retained during early design and strategy phases for the firm’s proprietary insurance aggregator product. Accountable for all aspects of user experience, pricing, delivery, and back-end data flow. Advised across the entire customer journey for the brand new online insurance marketplace, and managed technical/business teams in developing a business rules engine to drive survey and information request processes. ALLIANCE & LEICESTER, Interim Propositions Consultant (2005 – 2007)Collaborated with independent actuaries and external legal counsel, for market entry strategy and launch platforms for a new mortgage product with tax-relief components. Built new value proposition based on consumer need and the competitive landscape. Led project through due diligence and business planning phase. Show less

Birmingham, United Kingdom

Responsibility fro all group marketing and key affinity relationships. Led a strategic review of market strategy, branding and customer proposition leading to a major change in direction. Strategy based on clear and detailed customer segmentation strategy in the professional HNW markets.Strategy won the 2006 Hallmark Financial Innovation Award for outstanding customer segmentation and market penetration.

Coventry

Responsible for all group marketing and e commerce activity. Doubled market share in core mortgage and saving sectors by aggressively exploiting new distribution opportunities in particular in ecommerce where market leading position were achieved in online mortgage lending and e saving. Developed refreshed branding around "TLC not PLC" and a customer centric approach. Implemented powerful CRM platform around a single customer view.

Uk

Responsibility for marketing of all personal lines Insurance products.