John Lilley Email & Phone Number

Executive driving technology strategy and delivery to enable rapid business growth across Aspen One’s portfolio of companies, including hospitality (The Little Nell and Limelight brands), ski (Aspen Snowmass) and retail/experiences. Reporting to the Chief Digital Officer and leading a team of 46 and $17M annual budget. Supported company restructure to establish digital marketing and technology center of excellence. Current focus includes:• Unifying customer journeys and digital platforms to increase share of wallet and customer acquisition.• Centralizing and democratizing customer data to improve retention and return visitation.• Deploying business intelligence to enable digital marketing and operational insights.• Maturing hotel technology to support expansion of Limelight Hotels and The Little Nell brands.• Completing cloud migration to leverage platforms-as-a-service and improve security. • Optimization of cybersecurity capability to support enterprise growth and asset protection.Board Member:1. Board member of Aspenware, a digital and integration software company focused on the ski industry2. Board member of Inntopia, a travel technology company

Aspen, Colorado, Us

Executive leading Information Technology strategy, transformation, and operations supporting hospitality (The Little Nell, Limelight) and ski (Aspen Snowmass). Reported to the CFO and managed a team of 44 with a $15M annual budget of OpEx and CapEx. Developed and executed a multi-year strategy and roadmap to modernize the entire technology portfolio while keeping IT spend flat as percent of revenue.• Rapid-deployment of direct-to-consumer and self-service technology (e-commerce, mobile, QR code, kiosks, account portal) during pandemic to drive digital transformation and reduce ticket office crowding. Resulted in 59% YoY growth in on-line transactions. Initiative highlighted in CIO magazine. • Pitched and received funding, and built centralized customer data and master data management capability across business units to support unified journeys, improve retention, and implement business intelligence.• Upgraded hotel property management, food & beverage, and revenue management systems from legacy to modern to support growth of the Limelight and Little Nell brands. • Built cybersecurity capability from scratch based on NIST framework. Includes recruiting and building a four-person team. Achieved recent CIS audit score of 636 and operating against a roadmap to achieve 808.• Building an IT revenue center through deployment of broadband towers with positive ROI. Program is custom-developed using in-house expertise and includes construction of 15 towers, and direct-to-carrier negotiations and contracting. Program will provide mobile connectivity across Aspen’s four mountains to improve safety and guest experience.• Pitched and executed against a multi-year cloud migration initiative to eliminate on-premise data center. Program leverages platforms-as-a service and improves cybersecurity.• Drove acquisition of ski industry e-commerce software company (Aspenware) in partnership with Alterra Mountain Company. Current Aspenware board member.

Aspen, Colorado, Us

Member of Aspen’s leadership team reporting to CFO. Managed IT department with a team of 30 and a budget of $10M. Built Aspen’s digital technology capability from scratch while modernizing cybersecurity, infrastructure, and enterprise applications. Established shared services model to support hospitality division.• Strategized, designed, and developed Aspen’s mobile platform to drive increased share of wallet, brand loyalty, and e-commerce. Mobile app includes loyalty, pass benefit redemption, and on-mountain tracking. App maintains 4.8 star Apple store rating and less than a 2% deletion rate.• Directed a comprehensive re-platform of ASC’s digital channels. Included business justification, design and development and a $3M budget. Built new websites for The Little Nell, Limelight, Aspen Snowmass and deployed modern e-commerce for the ski business.• Began modernization of enterprise back-office technologies to support Human Resources, Finance, Warehousing, Rental Retail, and Food & Beverage.• Led strategic investment in Inntopia, a travel technology firm used by Aspen, Vail Resorts, and Alterra Mountain Company. Investment yielding 180% return based on current valuation.• Supported ASC's hospitality growth by scaling hotel technology platforms, processes, and team, and overseeing all aspects of Hotel technology. Developed and implemented enterprise shared service model to support hospitality, including infrastructure, cybersecurity, and corporate applications.

Aspen, Colorado, Us

Full time consultant for Aspen Skiing Company (ASC)• Developed and drove consensus for a company wide strategic vision to dramatically improve Aspen guest's shopping and buying experience across web, call center and the ticket window. Vision is to match the experience with Aspen's brand standard.• Led the design and development of TheLittleNell.com, responsive website for ASC's five star lodging property. Aligned website's branding with new brand campaign, enabled mobile responsive experience, and modernized the Sitecore technology platform. Increased sessions, improved analytics, and increased E-commerce conversions.

Denver, Co, Us

Co-chief executive of Aspenware, an e-commerce software-as-a-service provider for the ski industry, reporting to the board. Co-ran the company for ten months during the search for a new CEO while maintaining CIO duties for Aspen. Stabilized operations while partnering with key customers on product roadmap.• Completed a strategic market analysis to identify future growth opportunities for the product.• Led the development of a product roadmap that balanced ROI for Aspenware with customer priorities.• Performed key customer engagement and account management, and completed new fiscal year budget.

Broomfield, Co, Us

Technology executive responsible for a portfolio of 85 web and mobile sites, $10M in annual capital spend, a department budget of $2.5M and a team of 22. Key accomplishments over six plus years at Vail Resorts include:• Directed the development of the Webby Award winning EpicMix.com portfolio, including Android and iPhone mobile applications. EpicMix was the first RFID enabled social media platform in the ski industry driving CRM, revenue and social media strategy. Four year program encompassing major feature releases each season.• Member of the Digital Marketing Steering Committee, along with the CEO, CMO and CIO, which led the strategy, innovation and product roadmap for Vail Resort’s digital applications, including EpicMix, ecommerce, mobile and digital marketing.• Partnered with Marketing during 2012/13 Ski Season to implement ecommerce improvements that drove a 79% increase in year over year online lift ticket sales and increased year over year look-to-book conversion for all products from 1.87% to 2.83%, a 51% improvement.• Grew Vail Resorts’ Digital Development Team from a staff of one to a team of 22 developers, project managers and business analysts through strategy, financial justification, recruiting, and software development lifecycle process implementation.• Directed the technical architecture and development of over 30 website redesigns and new builds, including snow.com, five Mountain Brand ecommerce sites, and vailresorts.com. Sites enabled improved ecommerce conversions, redesigned booking user experience, modern content management, integrated social media, improved SEO, analytics, and A/B testing capabilities.• Completed the redesign and redevelopment of six mobile websites to optimize user experience and provide for enhanced mobile advertising campaigns.• Appointed to Vail Resorts Vision, a six-month executive leadership development program for Vail Resorts executive management.

Broomfield, Co, Us

Broomfield, Co, Us

Broomfield, Co, Us

Las Vegas, Nv, Us

Accountable for $22.5M program containing 15 projects supporting Corporate Marketing and Revenue Management. Key accomplishments include:• Led the replacement of Harrah’s enterprise-wide hotel revenue management system, which included securing funding from Harrah’s Capital Committee by building a business case and ROI, developing project estimations and valuation.• Managed a matrixed project team of over 20 revenue management professionals, developers, system architects and other functional roles to deliver the enterprise-wide hotel revenue management system.• Negotiated the design, contract, and implementation of an externally hosted production and testing environment with IBM saving $1M in project cost – the first of its kind for a mission critical application at Harrah’s. • Led the design and development of an online web and mobile casino game application designed to educate potential guests on gaming, generate leads and collect customer data.• Recognized with Harrah’s corporate award for leadership.

Denver, Colorado, Us

Project Manager supporting the Vice President of Web Marketing, leading the design and development of over 15 web projects. Key accomplishments included:• Redesign of the Janus retail website, servicing 1.5M investors with over 500 web pages, adding new account prospecting, content management and site-wide page re-architecture. Delivered $4M, twelve-month project, through all phases of the software lifecycle.• Built Janus International website in seven languages with content and data segmented into fourteen countries, designed to service Janus’ international institutional clients. Delivered $1M, nine month project, through all phases of the project life cycle.• Delivered multiple A/B test-measure marketing initiatives to gauge the effectiveness of conversion to web self-service, IRA and other marketing initiatives.

Boston, Ma, Us

Responsible for successful delivery of technical designs and web development for clients including Janus Capital Group, Hilton Europe, and Harrah’s Entertainment. Key accomplishments include:• Appointed to a one year post in New Delhi, India to help lead the development of Sapient’s offshore delivery practice. Included establishing process, recruiting and training while delivering digital projects for US clients.• Delivery of the Harrah’s Entertainment Total Rewards website, a key part of Harrah’s award winning CRM strategy.• Promoted to Project Manager from Technical Lead, managing cross-cultural and multi-disciplined teams across business consulting, web design and development projects.

Mba, Business Administration And Management, General

Ma, Management Information Systems

Ba, Business - Hotel Management