THE STORY OF A MARKETER...I was captivated by marketing long before fully comprehending the field. As a kid, I studied ads, memorized taglines and was moved by great TV spots. To me, it was just natural. Thankfully as a teen, I had a mentor who highlighted my passion for marketing, consumers and business could all be merged into a profession. Yes, the light bulb came on!My credentials now include:• Advertising, branding, events, sales, sponsorships and communications• Fortune 50s, theme parks, CPGs, promoters and iconic retailers• MBA, MS in marketing and a certificate in digital mediaThis combination results in a marketing leader who is versed in strategy, tactics and analysis. Understands how to maximize the Consumer Journey. Flows seamlessly between right-brain and left-brain responsibilities. Offers creativity and a down-to-earth style. And yes, still has a passion for the field.Accomplishments:• Developed annual marketing and branding plans• Steered multimillion-dollar campaigns and events• Oversaw digital and traditional media (paid, earned and owned)• Achieved record sales and launched a Membership program• Supervised budgets, forecasts and research• Led teams, agencies and cross-functional projectsA few other passions include music, sports, movies, dogs and my home state of Colorado.Please feel free to reach out via LinkedIn or at: johnkoliver@comcast.net
Listed skills include Advertising, Social Media Marketing, Marketing, Marketing Strategy, and 34 others.