John K. Oliver Email & Phone Number

Northern California

Develop and implement sponsorships and events including sports, entertainment, food festivals, cultural events, grand openings and partnerships.• Strategize sponsorships and events to drive exposure, traffic and sales• Partner with vendors in branding and monetizing programs• Oversee relationships with properties, programs, teams, charities and stores• Create and manage annual and event specific budgets• Cooperate cross-functionally to maximize program awareness and… Show more Develop and implement sponsorships and events including sports, entertainment, food festivals, cultural events, grand openings and partnerships.• Strategize sponsorships and events to drive exposure, traffic and sales• Partner with vendors in branding and monetizing programs• Oversee relationships with properties, programs, teams, charities and stores• Create and manage annual and event specific budgets• Cooperate cross-functionally to maximize program awareness and activation• Evaluate opportunities based on consumer impact, ROI and strategic direction• Partner with internal and external teams (Merchandising, PR, Social Media, Operations, vendors, promoters and venues) Show less

Northern California

Directed advertising, admission sales, branding, events, promotions, e-commerce, data analysis, agencies and collateral for two properties.• Steered multimillion-dollar media program (strategy, schedule, creative, and ROI)- Negotiated 300 annual media promotions tripling value of paid buy- Developed 60 annual enewsletters (calendar, targeting, copy and images)- Collaborated on organic social, website and communications- Responsible for branding standards of all advertising… Show more Directed advertising, admission sales, branding, events, promotions, e-commerce, data analysis, agencies and collateral for two properties.• Steered multimillion-dollar media program (strategy, schedule, creative, and ROI)- Negotiated 300 annual media promotions tripling value of paid buy- Developed 60 annual enewsletters (calendar, targeting, copy and images)- Collaborated on organic social, website and communications- Responsible for branding standards of all advertising and collateral• Achieved seven years of record attendance and revenue (Memberships, Season Passes, one-day admissions and animal experiences) - Directed company committee on launch of Membership program- Managed e-commerce, guest benefits and reservation systems• Organized 25 annual events, focused on branding, holidays, sales, charities and cultural themes (strategy, budget, media, talent, sponsors and agencies) - Directed commercial shoots (both video and photo)• Led marketing research (collection, data analysis and park communication) • Partnerships with Coca-Cola, McDonalds, Jelly Belly, Costco and DC Comics Show less

Directed advertising, branding, events, sponsorships and collateral.• Managed event campaign driving awareness and visitation over holiday season (TV, digital, radio, print and on-site promotions)• Instrumental in PR and rebranding efforts after “tiger escape” on Christmas 2007

Cross-functional role developing and implementing events, advertising, promotions, sponsorships, sweepstakes, trade shows and educational initiatives.• Created “Game Day Experience”; a 16,000 sq. ft. branded tailgate party running two years at professional and college football games ($1.5 million budget)• Directed Presenting Sponsorship of Golden Baseball League ($1.3 million budget)• Managed annual Sponsorship of National BBQ Battle (branding, advertising, vendors and operations of… Show more Cross-functional role developing and implementing events, advertising, promotions, sponsorships, sweepstakes, trade shows and educational initiatives.• Created “Game Day Experience”; a 16,000 sq. ft. branded tailgate party running two years at professional and college football games ($1.5 million budget)• Directed Presenting Sponsorship of Golden Baseball League ($1.3 million budget)• Managed annual Sponsorship of National BBQ Battle (branding, advertising, vendors and operations of a 9,000 sq. ft. pavilion)• Oversaw two annual LPGA events (branding, vendors and onsite operations) • Spearheaded procurement of corporate trade show booth• Developed new sweepstakes process and implemented 1,200+ campaigns• Partnerships with Coca-Cola, Pepsi, P&G, Kraft, Nestle, Disney and Apple Show less

Directed marketing across 16 markets including advertising, grand openings, holidays, concert tours, branding, sponsorships and 200+ artist appearances.• Managed high-profile programs including national sponsorship of Lilith Fair tour, New Orleans Jazz Fest, SXSW, Chicago Blues Fest, Fan Fair and Mardi Gras• Organized advertising campaigns (media buying, vendor sales, creative and ROI) to generate commission, drive retail traffic and increase revenue

Marketing for legendary concert booking agency while earning my MBA• Designed, implemented and sold campaigns to increase ticket sales• Developed press releases and communicated with PR contacts• Interacted daily with media, labels, venues, artist management and retailers

Responsible for operations of a flagship location with $6 million in annual sales and 70 employees.• Developed nation-wide mail order program that increased net revenue 15%• Organized over 40 in-store appearances and performances (one attracting 10,000 fans)• Created promotional campaign that boosted used CD sales 20%• Implemented promotions and sales contests with record labels, movie studios and radio stations

Master Of Business Administration, Mba

Master Of Science, Marketing

Bachelor Of Science, Marketing

Marketing