John Komp Email & Phone Number

Chicago, Illinois, Us

Marketing automation strategy and execution for $1.5B leader in the healthcare higher education market. Working with Marketing leadership and stakeholders, and a great team of martech pros, to creative innovative lead generation, lead nurturing, and customer nurturing campaigns, leveraging the power of Eloqua, Salesforce, Moveable Ink, Litmus, Power BI, and other great technology platforms.

Collaborating with a great team on digital marketing strategy and content production for this incredible, pioneering natural medicinals brand. Planning and managing SEO as well as SEM and social media campaigns.- Member of strategic planning team- Leading SEO analysis, reporting, and ongoing updates- Managing production of content (including video) for planned blog, promotional and content-based email campaigns, and targeted social media campaigns- Overseeing and optimizing Google Ads and paid social media campaignsfor best return on spend- Ideation of innovative ways to connect with target audiences in otherdigital and physical channels

Milwaukee, Wisconsin, Us

Assisted in strategic planning and led development and execution ofinnovative digital marketing tactics that tie directly to business KPIs andleverage the strengths of existing digital ecosystems and new tools, for .B2B,B2B2C and B2C clients from small ($50M +) to large ($1B+).- Brand sites and microsites- Online communities and channel resource portals- Native apps (including retail activations)- Marketing automation campaigns (including SMS, email, retargeting, display, native, social and search advertising)- Ongoing monitoring, analysis, and optimization

Managed client relationships and strategic direction, led Account Services and Project Management teams in development of technology-based online and experiential/event marketing solutions for Food and Beverage clients:- Created strategic technology platform that has been deployed that 100+ markets nationwide, leveraged by multiple brands within a client's portfolio, and has extended return on initial investment by over 2X planned lifecycle- Participated in cross-functional agency teams to ideate and plan for 3+ major retail programs each year, developing insight-based technology programming in support of retail programs; interfaced with agency partners to create conversations across consumer touchpoints- Produced training videos and materials, provided live training to support teams across 100+ markets, and hype videos to assist in partner and retailer sell-in- Provided managed call center and repair depot support to ensure executional readiness- Developed social strategy, built and managed Facebook presence for brand's international presence, working with markets around the globe to create content that reinforce the brand's global positioning- Redesigned web site in support of brand's updated platform and campaign positioning- Designed and developed tactical solutions for experiential marketing campaigns for numerous brands in partnership with event marketing agencies

Oversight of Account Services and Project Management teams developing multidisciplinary technology-based online and experiential/event marketing solutions for Food and Beverage clients.

Responsible for Project Management team of 5-7 Project Managers, as well as direct hands-on management of technology-based experiential marketing programs. Created budgeting and process tools that increased estimating accuracy and improved team collaboration. Moved into an Account Supervisor position at the request of my main client, Miller Brewing Company.

Project production and budget oversight of technology-based experiential marketing programs from $50k to $250k in size.

Charged with leading sales and solution delivery efforts for web integration and e-commerce solutions as part of a virtual team that included sales, marketing, technology, and creative resources.

Us

Built and managed a highly profitable consulting practice providing enterprise technology solutions to clients from $50M to Fortune 500 in size. Grew resource capacity to 30+ consultants and over $3.5M in revenue.Received President's Circle award in recognition of leadership, revenue, and profitability.

Managed successful technical consulting practice for this enterprise software vendor. Responsibilities included hiring, training, and day-to-day management of 20-30 Technical Managers and consultants, as well as maintaining and growing management relationships within clients. Established training plans and professional growth paths for consultants in a changing technology environment.

Computer Science Certificate, Computer Science

Education record