John Krouse Email & Phone Number

GB

• Driving solution design and development across technologies & programs, which may include: Personalization, Marketing Automation, Customer Data Platforms, Testing and Optimization, and e-Commerce
• Engaging with business and technology leaders to understand strategy, articulate solution options, evaluate trade-offs and influence key decisions
• Mapping marketing, commerce and business strategies into architecture and technology strategy
• Designing marketing and/or commerce platform solutions and architecture for enterprise clients
• Building and implementing marketing and/or commerce platform solutions and architecture for enterprise clients

San Francisco, California, US

• Engineered a new, data-driven sales and marketing process, providing training to a substantial team and consistently achieving significant year-over-year increases in opportunities
• My initiatives and the implementation of a new technology stack resulted in remarkably higher conversion rates compared to the company's average
• Developed and implemented strategic programs and workstreams to foster cohesion between marketing and sales teams, leading to a notable increase in sales and marketing conversions
• Collaborated across various operational departments to enhance the marketing and sales tech stack, driving efficiency improvements

Houston, Texas, US

• Drove substantial new pipeline by developing new programs and processes for both the marketing and sales organizations, resulting in significant increase in closed-won accounts YoY
• Pioneered the development of an innovative marketing sales handoff strategy that significantly boosted our opportunities created and closed-win rates
• Managed a substantial annual budget for the marketing department, overseeing various aspects such as contracts, ad budgets, and software management
• Designed and implemented a comprehensive set of playbooks, establishing strategic processes for the department, and successfully recruited and trained a high-performing team
• Collaborated closely with the executive leadership team (CEO and COO) on a weekly basis, ensuring alignment and driving growth initiatives within the marketing department

Towson, Maryland, US

• Managed projects with a team of 4 marketing professionals, 2 designers, and 3 engineers
• Analyzed use and marketing data to optimize performance and increase customer success
• Lead onboarding of our B2B SaaS clients - setting quarterly strategy, defining brand voice, creating a growth strategy, and managing project implementation

Towson, Maryland, US

• Created personas and user audience segments leveraging messaging for specific audiences
• Set a vision and strategy, driving consensus with stakeholders and their executive teams
• Led membership subscription renewal and acquisition campaigns increasing membership YoY

Towson, Maryland, US

• Developed creative content and data management using CSS, HTML, and SQL
• Worked cross-functionally to develop strategic product and marketing plans
• Conceptualized branding and voice with clients getting key stakeholder buy-in
• Managed projects with cross-functional teams - tracking status and monitoring progress

• He worked with a venture capital firm to develop a strategic brand development plan for start-ups and personal brands
• Worked to develop a library of digital assets and video assets to use across the bran
• Worked with the team to produce and distribute white papers on emerging tech and the impacts on the industry
• Managed brand and personal social presence

• Successfully produced daily video content and managed camp’s online presence
• Managed and oversaw a team of high-school and college volunteers

• Worked with non-profits and small businesses to develop strategic business goals to see how video could improve their user experience
• Worked with couples and their families to provide wedding videography
• Managed contracts and client relationships
• Shot and edited video content

Wheaton, Illinois, US

• Shot and edited films
• Coordinated travel arrangements
• Assisted on production days
• Handled pre-production needs including rentals, hiring production staff, and working with businesses on interviews