John Krouse Email & Phone Number

Gb

• Driving solution design and development across technologies & programs, which may include: Personalization, Marketing Automation, Customer Data Platforms, Testing and Optimization, and e-Commerce• Engaging with business and technology leaders to understand strategy, articulate solution options, evaluate trade-offs and influence key decisions• Mapping marketing, commerce and business strategies into architecture and technology strategy• Designing marketing and/or commerce platform solutions and architecture for enterprise clients• Building and implementing marketing and/or commerce platform solutions and architecture for enterprise clients

San Francisco, California, Us

• Engineered a new, data-driven sales and marketing process, providing training to a substantial team and consistently achieving significant year-over-year increases in opportunities• My initiatives and the implementation of a new technology stack resulted in remarkably higher conversion rates compared to the company's average• Developed and implemented strategic programs and workstreams to foster cohesion between marketing and sales teams, leading to a notable increase in sales and marketing conversions• Collaborated across various operational departments to enhance the marketing and sales tech stack, driving efficiency improvements

Houston, Texas, Us

• Drove substantial new pipeline by developing new programs and processes for both the marketing and sales organizations, resulting in significant increase in closed-won accounts YoY• Pioneered the development of an innovative marketing sales handoff strategy that significantly boosted our opportunities created and closed-win rates• Managed a substantial annual budget for the marketing department, overseeing various aspects such as contracts, ad budgets, and software management• Designed and implemented a comprehensive set of playbooks, establishing strategic processes for the department, and successfully recruited and trained a high-performing team• Collaborated closely with the executive leadership team (CEO and COO) on a weekly basis, ensuring alignment and driving growth initiatives within the marketing department

Towson, Maryland, Us

• Managed projects with a team of 4 marketing professionals, 2 designers, and 3 engineers• Analyzed use and marketing data to optimize performance and increase customer success• Lead onboarding of our B2B SaaS clients - setting quarterly strategy, defining brand voice, creating a growth strategy, and managing project implementation

Towson, Maryland, Us

• Created personas and user audience segments leveraging messaging for specific audiences• Set a vision and strategy, driving consensus with stakeholders and their executive teams• Led membership subscription renewal and acquisition campaigns increasing membership YoY

Towson, Maryland, Us

• Developed creative content and data management using CSS, HTML, and SQL• Worked cross-functionally to develop strategic product and marketing plans• Conceptualized branding and voice with clients getting key stakeholder buy-in• Managed projects with cross-functional teams - tracking status and monitoring progress

• He worked with a venture capital firm to develop a strategic brand development plan for start-ups and personal brands• Worked to develop a library of digital assets and video assets to use across the bran• Worked with the team to produce and distribute white papers on emerging tech and the impacts on the industry• Managed brand and personal social presence

• Successfully produced daily video content and managed camp’s online presence• Managed and oversaw a team of high-school and college volunteers

• Worked with non-profits and small businesses to develop strategic business goals to see how video could improve their user experience• Worked with couples and their families to provide wedding videography• Managed contracts and client relationships• Shot and edited video content

Wheaton, Illinois, Us

• Shot and edited films• Coordinated travel arrangements• Assisted on production days• Handled pre-production needs including rentals, hiring production staff, and working with businesses on interviews