Chief Operating Officer (COO) at Macrosoft; CCM Quadient Services, Migration VFP/VB, Technology Staff Augmentation, Process Automation and Custom Software Development,

Macrosoft a New Jersey Technology Consulting Firm delivers high-quality, cost effective, full lifecycle solutions to complex software development projects, as well as IT staffing and managed teams. The company owns and operates two off-shore development centers• Developed and managed all sales and marketing programs since joining the company.• Shifted the focus of marketing from outbound cold calling to enabling interested executives to easily find and contact the company on-line.• Created an umbrella website with targeted micro-websites for specific products and services.• Developed a robust email campaign to drive new interest and cultivate potential market.• Developed tools and materials that have initiated lucrative actions by providing a thorough understanding of the company’s target markets and its customer base.• Built customer relationships by identifying and satisfying specific technological and business requirements.• Built manage and grow an interconnected team through the US, India and Pakistan.• Lead all public relationship efforts including monthly press releases• Create and conduct and report annual industry surveys to position our company as industry experts• Chair multiple industry conferences annually.• Built the Electric Utility Industry practice within the company.• Quickly translate highly technical capabilities into client benefits that grab attention.• Write industry articles gaining visibility for the company’s products and services.• Profitably price all projects throughout the company.

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Business Development Executive–US Mid-Market & Europe 2002-2006• Created a mid-sized business Six Sigma program for US-based companies employing up to 1,500 staff while revitalizing and expanding a declining market for Six Sigma services in West European and Nordic regions.• Developed tools and materials that have initiated lucrative actions by providing a thorough understanding of the company’s target markets and its customer base.• Built customer relationships by identifying and satisfying specific technological and business requirements.Director of Marketing Communications 1999-2002• Recruited, hired, and developed a team of marketing professionals; provided extensive training, support, and motivation and established a metrics system to achieve optimal performance.• Introduced a systematic approach to generate quality leads through target marketing and various channels, such as event sponsorship, direct mail, print advertising, and cold calling.• Developed an integrated program of marketing and collateral materials, creating an appealing modular sales presentation, a proposal template, and pricing models.• Executed e-marketing campaigns, which included producing and delivering a monthly newsletter complete with lead segmenting and qualifying capabilities.

CAPGEMINI AMERICA, New York, New York Customer Relationship Marketing Manager 1999• Played an instrumental role in the development and internal and external launch of the company’s entry into the customer relationship management (CRM) market.• Provided leadership and tools to a sales force spanning 33 remote offices, enabling them to clearly articulate the company’s voice in the CRM marketplace while identifying and acquiring new clients.• Developed a series of advertising, direct mail, and cold call campaigns to support the sales force.

North American Marketing Manager 1997-1998• Hired, trained, and directed a highly productive team of marketing professionals while leveraging individual strengths; built and grew the department to exceed corporate objectives.• Developed marketing strategies aligned with corporate and regional goals, implementing multiple channels to cultivate lead generation.North American Marketing Programs Manager 1994-1997• Orchestrated an ongoing series of marketing events tied to service offerings created by Gemini, often in partnership with event companies such as Fortune, Business Week, and The Conference Board.• Coordinated extensive pre-program marketing; on-site management to foster effective networking and knowledge capture; and post-event follow-up to generate new business opportunities.Senior Market Support Representative 1991-1994• Supported business development executives, deploying marketing plans to drive quality leads and sales.• Led innovation throughout the full global market support group; implemented a program of prospect prioritization, coordination, and follow-up.