John Kunzier Email and Phone Number
★ A marketing and product management leader building winning "go to market" and product strategies, simplified product value propositions, and compelling messaging with experience to lead matrix-ed teams. From product marketing and management, compelling messaging, branding, advertising, social media and digital readiness, delivering results that impact brand, revenue growth, sales readiness, and improve financial performance.Select Accomplishments:- Transformed a marketing function into a highly effective support group driving sales enablement, sales qualified leads, opportunities, and revenue- Built a social media engine leveraging solutions driving 100% growth of followers in 18 months. - Coordinated and launched the new Unisys brand with a 60% increase in stock price after the launch- Authored the global "go to market" strategy and product launch of a mission-critical infrastructure product winning multiple awards, Gartner Magic Quadrant and Market Clock selection, and top finish on the NASA Infrastructure contract.- Sales training and enablement programs for over 2000 global sales, services and consulting teams for product education and unified messaging.- Executing product and go-to-market strategy to capture 85% - 90% program management market share in the government contracting market with 80% increase in revenue.Core Competencies:Go to Market Strategy • Product Strategy • Product Marketing • Persona Development • Content Marketing • Customer Experience Management • Organizational Change Management • Business Process Improvement • Integrated Demand Generation • Marketing Campaigns • Global Product Launches • ROI Development • Message and Content Development • Marketing Automation • Sales Enablement and TrainingIndustry Experience:• Government • Aerospace & Defense • Engineering & Construction • Energy • Transportation • Process Control • Financial Services/Banking Technologies• Application Software • Saas • Implementation and Services • Mission Critical Infrastructure/Cloud Delivery • Systems Integration • Artificial Intelligence • Advanced Analytics • Customer Experience
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PresidentInvisible Sun TechnologyPennsylvania, United States
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PresidentAerial Digital Agency, Llc. Apr 2021 - PresentPhiladelphia, Pennsylvania, United StatesAerial Digital drives revenue growth through automation, targeted programs, and technology to improve outcomes and success. -
Chief Marketing OfficerComputer Aid, Inc. Jul 2019 - Mar 2021Allentown, Pennsylvania AreaTransformational executive modernizing the marketing department, implementing best practices, enabling sales, managing and improving the proposal organization, and driving integrated marketing, demand generation, and pipeline. - Executed 17 outbound virtual events with approximately 1000 registered and 400 attendees- More than 150 SQL and 205+ new logos in 2020 contributing millions in revenue- Expanded social media improving 100% % YOY adding 9000 new followers in 2020, a 56% increase- Website refresh increasing traffic 300% YOY and 59% in 2020- Messaging for Government and Commercial Clients- Build a client success story program and sales enablement portal to support sales- Reimaged internal physical and virtual events delivering best in class event management- Restructured marketing operations to an agency model to deliver fast with consistency -
Senior Director Application Strategy, Operations, And Public Sector Product ManagementUnisys May 2017 - Jun 2019Blue Bell PaEngineer differentiation into products creating competitive advantage and revenue growth- Built a best practice application product management organization - value-based requirements- Managed and mentored a team of 9 product managers and process associates in technology life cycle and agile development methodology- Published a global roadmap for all products to 20,000 associates underpinned by a client facing product requirements process- Led requirements for Proof of Concept win with significant revenue for an EMEA Border organization- Technology Business Unit leadership team - Application Products and Marketing -
Head Brand StrategyUnisys Jul 2016 - May 2017Blue Bell PaThe architect of Unisys new personalized and results-oriented brand identity- Collaborating with the CEO and cross-functional team launched "Securing Your Tomorrow" brand for a $ 3 billion organization - identified by analyst and investment community as a top driver- 60% increase in stock price after brand launch and campaign- Developed new corporate digital strategy leveraged across 20,000 associates including tag line, external and internal branding, and organizational awareness
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Technology Global MarketingUnisys Jan 2012 - May 2017Blue Bell PaTechnology Business Unit global marketing director accelerating revenue for technology business unit- Launched top corporate priority a mission-critical hardware platform - Unisys unmatched security on standard operating systems- Drove media and analyst strategy - Gartner integrated systems magic quadrant and market clock inclusion- Executed marketing campaigns and messaging to sales growing revenue - first time in a decade
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Director Of Product Marketing - Government Contracting Program ManagementDeltek Mar 2008 - Jan 2012Washington D.C. Metro AreaExecutive portfolio strategy for Program Management product line consolidating 72 products into four primary products• Led cross-functional team - market share from 60% to 85% - 90% through a focused top 100 strategy andtargeted marketing campaigns.• 80% increase revenue in 3 years from sales integration, training, and simplified portfolio strategy• Marketing campaigns with inside and outside sales process, on-going sales training workshops tostandardize messaging and built content to support on-going go to market.• Rationalized product portfolio and created a new solution for simplified messaging, sales communication,and client consumption directly accelerating sales conversion.
John Kunzier Education Details
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Marketing
Frequently Asked Questions about John Kunzier
What company does John Kunzier work for?
John Kunzier works for Invisible Sun Technology
What is John Kunzier's role at the current company?
John Kunzier's current role is President.
What schools did John Kunzier attend?
John Kunzier attended Penn State University.
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