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I’ve spent 15 years in creative leadership, where I’ve learned that good design isn’t just decoration—it’s a business strategy. Along the way, I’ve earned two Emmy Awards, a U.S. patent, and the trust of teams who’ve followed me into the trenches to deliver multimillion-dollar campaigns.At Walmart, I led the creative launch of Walmart Plus, driving $10B in sales with omnichannel strategies that connected digital innovation with real-world results. At Apple, I created visuals for events like WWDC and product launches, ensuring every detail supported the brand’s reputation for excellence. And if you’ve ever seen the NFL’s Yellow First Down Line, you’ve seen my work—an innovation that made football a little smarter and Sundays more exciting.For me, creativity isn’t just about ideas but execution. I lead teams, find efficiencies, and build campaigns that work—connecting with audiences while delivering results. I believe in creativity with purpose, storytelling that resonates, and the occasional spreadsheet.
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Digital Artist - PhotographyApple Mar 2024 - Sep 2024Cupertino, California, Us•Specialized in high-precision photo editing, compositing, and retouching for Apple’s product visuals.•Ensured all assets adhered to Apple’s exacting brand standards and creative vision.•Collaborated with teams to produce flawless imagery for the global Apple Store. -
Creative DirectorWalmart Feb 2019 - Jun 2023Bentonville, Arkansas, Us•Led creative for Walmart Plus, driving $10B in sales growth through innovative omnichannel strategies.•Directed high-impact campaigns, including celebrity partnerships with LeBron James and Kristen Bell.•Spearheaded multicultural marketing initiatives, optimizing customer engagement across digital and in-store platforms. -
Group Creative DirectorFirewood Sep 2018 - Jan 2019San Francisco, Ca, Us•Directed a team of 100+ to deliver Google campaigns, ensuring consistency across digital, print, and video.•Developed cross-media strategies, integrating brand storytelling and innovative design. -
Digital Artist - KeynoteApple Mar 2018 - Sep 2018Cupertino, California, Us•Designed visual content for high-profile events, including WWDC and September Event.•Produced motion graphics, animations, and promotional materials adhering to Apple’s rigorous brand guidelines.•Partnered with senior leadership and cross-functional teams to deliver visually stunning presentations.
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Creative DirectorFreelance Marketing And Creative Services Mar 2014 - Sep 2018•Developed rebranding and digital strategies for clients like Tree-Top Apple Sauce, and Kashi Cereal.•Delivered campaigns across video, social media, and app design.•Managed resources for high-impact, multi-platform projects.
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Group Creative DirectorPublicis (Level Studios, Rosetta) Mar 2010 - Feb 2014New York, New York, Us•Directed multichannel campaigns for global brands like Samsung and Apple.•Pioneered Apple’s first digital textbooks and immersive retail experiences. -
Ceo And Executive Creative DirectorMedicine Agency Sep 2003 - Dec 2010San Francisco, Ca, Us•Founded and led a creative agency specializing in branding and digital content.•Directed campaigns across digital, print, and experiential platforms. -
Creative Director (Head Of Creative)Sportvision Dec 2004 - Mar 2009Chicago, Il, Us•Created iconic sports graphics like the Yellow First Down Line for the NFL.•Boosted revenue by 75% through the design of innovative broadcast products. -
Art Director And Co-FounderSwindle Magazine Sep 2002 - Nov 2004•Defined the bold visual identity of a pop culture magazine.•Partnered with Shepard Fairey and Roger Gastman on innovative content.
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Art Director411 Video Productions Oct 2001 - Aug 2003•Designed ads, DVD menus, and visuals defining the brand identity.•Produced motion graphics for action sports videos. -
Brand DesignerForrester Research Nov 1998 - Aug 2000Cambridge, Ma, Us•Created a portion of the design templates for data graphics and layouts of print and digital reports. •Helped to manage print and digital content publishing workflow in the early days of the dot-com boom.•Designed HTML 1.0 web pages. -
Publisher, Editor, Art Director, Photographer, WriterExtent Fanzine May 1992 - Sep 1999•Acted as Publisher, Editor, Art Director, Photographer, Writer, and Ad Salesperson for Extent, a magazine with a focus on young voices in underground music. It eventually captured a global audience by including a CD compilation for each issue with essential bands of the time.
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Brand DesignerPolaroid Corporation May 1994 - Feb 1995Amsterdam, Nederlands, Nl•Supported the Worldwide Director of Design on the production of print ads, packaging, and global brand identity pieces. •Illustrated the cover and designed page layouts for the 1994 Polaroid Environmental Annual Report.•Designed identity pieces and helped to author brand standards.
John Lacroix Skills
John Lacroix Education Details
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Massachusetts College Of Art And DesignPhotography
Frequently Asked Questions about John Lacroix
What is John Lacroix's role at the current company?
John Lacroix's current role is Emmy-Winning Creative Leader | Driving $10B+ Results in Digital & Brand Innovation | Visionary Campaign Strategist.
What is John Lacroix's email address?
John Lacroix's email address is jo****@****art.com
What is John Lacroix's direct phone number?
John Lacroix's direct phone number is +130351*****
What schools did John Lacroix attend?
John Lacroix attended Massachusetts College Of Art And Design.
What are some of John Lacroix's interests?
John Lacroix has interest in Human Rights, Economic Empowerment, Politics, Civil Rights And Social Action, Home Improvement, Environment, Poker, Old Hardcore Music, Brazilian Jiu Jitsu, Photography.
What skills is John Lacroix known for?
John Lacroix has skills like Creative Direction, Advertising, Social Media, Integrated Marketing, Graphics, User Experience, Creative Strategy, Art Direction, Social Media Marketing, Video, Corporate Identity, Photoshop.
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