John Lapierre Email & Phone Number

Toledo, Ohio, Us

Integrated approach. Optimal outcomes.

Milford, Ct, Us

Boutique consultancy that helps companies of all sizes become more effective, efficient and data-driven using OmniTune, a scalable and repeatable omni-channel CX framework.

Las Vegas, Nevada, Us

Orchestrated the growth and performance of the Marketing Measurement & Insights team through significant challenges, including a pandemic, M&A, and brand launch, and steep growth/expansion period to achieve aggressive customer growth (MS) and profitability (CLTV) goals.— Led weekly cross-functional media performance reviews with CMO; Partnered with Growth, Media, Creative, Promotions, Product, BI, and Engineering teams to influence customer and mobile app roadmaps; Collaborated with media agencies supporting traditional and digital channels to drive in-market campaign optimizations across multiple states, products, and channels.— Drove the evolution of marketing measurement to include the use of click attribution, econometrics (MMM), and geo matched market lift testing in tandem to guide targeted growth strategies.

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Directed a high-performing Digital & Customer Analytics team focused on measuring multi-channel lifecycle (acquisition, retention) marketing effectiveness on store traffic, franchisee profits, customer loyalty and lifetime value (LTV).— Built analytical frameworks to guide multi-channel CRM/Loyalty contact strategies, learning agendas, and structured testing initiatives.— Led business interpretation and application of Marketing Mix modeling insights delivery as well as influencing the broader adoption of econometrics.— Generated annual savings of $3MM for Subway by building organizational trust and leading the transition of CRM marketing campaign strategy and segmentation from external agencies to internal Analytics team.— Played a pivotal role in driving a 16% increase in Subway’s marginal ROI by influencing the broader adoption of marketing mix modeling through increased transparency and more prescriptive analyses.

Westport, Ct, Us

Led Analytics & Digital Operations teams that set measurement and analytics standards, defined measurement strategies, and helped accelerate client growth & satisfaction across a large portfolio of FMCG (beauty, food, health, retail) brands within a 90-person Marketing and Digital Media Agency.— Collaborated with cross-functional teams, including Client Services and Sales, to identify and pursue new business opportunities, ensuring seamless integration of measurement and operations resources. — Hands-on guide to data analytics transformation by developing and executing data strategies, curating and modeling data, and fostering a culture of data fluency to inform business decisions.— Delivered lifts in incremental profits of 50% and 114% using controlled testing in paid search and programmatic media respectively for a multi-channel, multi-product furniture retailer.

Atlanta, Ga, Us

Guided Analytics team supporting customer acquisition efforts through programmatic media optimization and attribution modeling; Functioned as trusted advisor to senior advertiser clients.— Designed and led senior client working sessions focused on audience profiling and growth strategies. — Drafted operational and media optimization plans using advertising and attribution modeling tools.— Recognized 49% lift in sales conversion rate growing Verizon FiOS first-party audience by 50% in 6 months post DMP launch through first party data onboarding, 1:1 prospect matching, and robust retargeting. — Drafted digital media optimization plans using multi-touch attribution modeling tools – initial efforts identified $1.5MM+ in acquisition focused budget re-allocation opportunities.Select clients include Verizon FiOS

Farmington, Connecticut, Us

Built entire team and Analytics practice from scratch – managed full P&L responsibility exceeding first-year revenue target by 10% through consultative selling to core business vertical clients of a 100-person Marketing and Media Agency — Led enterprise digital testing and experimentation (A/B, multivariable) program including process and innovation across online customer acquisition and claim center journeys — Handpicked by The Hartford clients to lead KPI development and performance dashboard designs that improved visibility into core Small Business Insurance performance drivers and informed marketing campaign goal planning — Drove 280%+ increase in auto quote completion rates through A/B & multivariable testing within online sales flow for Fortune 500 investment and insurance company.Select clients include The Hartford, Boehringer Ingelheim, and Yale-New Haven Hospital

Farmington, Connecticut, Us

San Francisco, Ca, Us

Select clients include pharma/OTC: Pfizer brand portfolio; CPG: Unilever brand portfolio, Mead Westvaco, and regulated brands: USST brand portfolio

New York, Ny, Us

Select retail/ digital commerce clients include Sak’s Fifth Avenue, NBCUniversal, H&R Block, MTV

Select digital commerce clients include Delta Airlines, Marriott Hotels, Kraft Foods, SiriusXM

Select clients include U.S. Army, AT&T, Sears Home Services, Mattel

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Circulation planning and analysis using regression modeling to augment RFM segmentation

New York, New York, Us

Citicorp POS Retail Information Services: Non-banking start-up venture that provided targeted marketing services to CPG clients using household-level shopping behaviors captured via POS/retail scanners.

New York, Ny, Us

Nielsen Monitor-Plus tracks advertising across 16 media types, aiding ad agencies, TV networks, stations, syndicators, cable systems, and advertisers in buying and selling broadcast time, making program decisions, evaluating ad expenses, and estimating audience reach