John Larmer Email & Phone Number

Dallas, TX, US

San Francisco, CA, US

• Lead team to exceed quotas by 117%, securing #1 Enterprise Region 2022 & Director of the Year award.
• Earned #1 Region, AWS Channel Sales Partner, Enterprise 2022 and 2023.
• Cultivated executive-level relationships to ensure timely achievement of business outcomes, budget adherence, and overall project success.
• Implemented strategic hiring and coaching initiatives, which fostered a high-performing team culture and consistently delivered exceptional results.
• Leveraged MEDDPICC methodology to analyze forecasts, verify pipelines, and ensure above-quota results in deal closures.
• Drove substantial ARR growth through strategic customer acquisition and solution expansion within existing client base.

Southlake, Texas, US

• Spearheaded global sales team, securing Fortune 500 clients and surpassing $8M revenue target. Improved close rate from 6% to 51% through strategic pipeline management.
• Developed tailored strategies for high-profile accounts like Netflix, SpaceX, General Dynamics, Deloitte and Walmart.
• Mentored global talent as part of exclusive leadership program. Empowered sales team through coaching, fostering professional growth and quota achievement.
• Implemented data-driven forecasting methods (MEDDPICC), accurately predicting regional goals.

Arlington, Texas, US

• Pioneered emotional preparedness curriculum for first-time fathers, addressing crucial gaps in prenatal healthcare education.
• Led impactful weekly classes, equipping soon-to-be dads with essential skills from hospital preparation to postpartum support.
• Transformed prenatal education landscape by introducing comprehensive fatherhood preparation program, enhancing family readiness.

Southlake, Texas, US

• Drove $2M+ revenue through strategic advertising partnerships, expanding user base by over 500K while consistently exceeding quarterly sales targets.
• Pioneered data monetization strategies, generating $550K annual revenue and fueling product development for enterprise travel risk management solutions.
• Mentored internal sales teams and external partners, fostering adoption of TripCase platform and achieving consistent growth across all product lines.
• Launched innovation initiatives, aligning sales strategies with product development to create cutting-edge travel management solutions.
• Leveraged data-driven insights to optimize sales processes, resulting in measurable improvements in partner success and revenue generation.

• Led revenue growth strategies for mobile advertising, exceeding sales target by 143% ($4M) with key CPG clients and generating $800K+ annual revenue from data partnerships.
• Pioneered new CPG and Shopper Marketing business, closing deals with major brands like Unilever, Rubbermaid, Johnson & Johnson, and Tyson Inc.
• Mentored sales team through product development, fostering a culture of continuous learning and aggressive pipeline building for successful launch.
• Developed and implemented data partnerships, analyzing market trends to drive substantial top-line revenue growth and enhance platform value.

Dallas, TX, US

• Spearheaded Southwest Airlines Audience Network, a startup unit retargeting web visitor, driving new revenue streams and expanding digital reach.
• Led go-to-market strategy and sales team, generating $3M in first-year revenue for newly launched Audience Network initiative.
• Negotiated and managed $15M in preferred partner agreements, fostering strong relationships with key clients like Avis Budget Group and EHI.
• Transformed Southwest Media portfolio, driving substantial growth from $2.8M to $18M in annual revenue over a five-year period.

Dallas, TX, US

• Achieved consistent year-over-year growth: $2.8MM to $4.0MM (2008), $4.0MM to $4.6MM (2009), $4.6MM to $5.5MM (2010)
• Initiated advertising platform development across customer touchpoints, managing 30+ media partners and driving ancillary revenue to $5.5MM+ annually.
• Envisioned and executed transformative advertising strategies, positioning Southwest Airlines at the forefront of integrated media sales in the airline industry.

Dallas, TX, US

• Staffed 3,800 daily flights working within Federal Aviation Regulations and Transport Workers Union guidelines.
• Forecasted daily and monthly needs for crews with adjustments for inclement weather, irregular operations and absenteeism.
• Analyzed cost-to-profit ratio of operational changes to individual schedules.
• Specialized in identifying and implementing optimal crew schedules with lowest cost solutions.

Dallas, TX, US