John L. Email & Phone Number

Las Vegas, Nevada, United States

Las Vegas, Nevada, United States

Proven leader with exemplary tenure progressing through multiple promotions. Demonstrated progressively responsible management experience in the tourism and hospitality space, adept at predicting, analyzing, and solving business-related challenges and opportunities in the Las Vegas destination.Led a high-performing team of consultants, analysts, and cross-functional staff responsible for market growth in both domestic and international arenas. Managed fiscal and human resources effectively, driving excellence in a team of six staff members and an operating budget of $6 million.Played a pivotal role in managing key stakeholder relationships and fostering essential partnerships. Resiliently cultivated pace-setting growth functions with extensive multinational companies, including tourism and hospitality industry stakeholders, contractors, and government entities. Provided critical data and insights to enhance relationships with industry partners and improve overall performance.• Established, implemented, and led a specialized platform across public relations, digital, sales, and advertising to support new visitor volume, creating heightened community awareness and fostering vital collaboration.• Significantly increased growth in 58 markets, adding 2.4 million new inbound seats and contributing $2.65 billion in economic impact to Las Vegas. Successfully secured and launched the first nonstop service from Beijing, China, to Las Vegas and Sao Paulo, Brazil, to Las Vegas. These initiatives resulted in a 51% increase in Asian business and an 11% increase in Latin American business.• Showcased Las Vegas by hosting tourism industry summits, headquarters visits, attending industry conferences, organizing exclusive client events, strengthening relationships with key stakeholders, and driving global awareness for Las Vegas.

Las Vegas, Nevada Area

Successfully enhanced Las Vegas visitation, forged vital industry relationships, and maintained a strong presence for Las Vegas within budget constraints. Spearheaded partnership growth with leading multinational companies and managed financial and human resources. Positive performance reflects my ability to establish and maintain positive working relationships across diverse hospitality, transportation, and sales sectors.• Conceptualized, developed, and executed customized marketing and sales campaigns to boost inbound visitation, enhancing room and revenue production.• Spearheaded the rapid growth of strategic partnerships with leading multinational hospitality and transportation companies, fostering a resilient partnership environment.• Conceived, developed, and launched LVCVA’s inaugural comprehensive air service development program, laying the foundation for Las Vegas’ record-breaking air capacity and passenger growth.• Coordinated activities and fostered professional relationships with buyers, influencers, and facilitators through active participation in industry events, trade shows, and customer development initiatives.• Aligned with advertising, digital, sales, and public relations teams to deliver contractual obligations.• Served as the department’s primary liaison for critical meetings, special events, and functions.• Targeted and secured key new domestic and international carriers to expand air service to Las Vegas. Expanded total Las Vegas air seat capacity by 1.7 million new domestic and international inbound seats, generating an estimated annualized non-gaming economic impact of $2.7 billion.

Las Vegas, Nevada, United States

Drove exceptional results working with multi-million-dollar marketing and advertising campaigns. Devised unique strategic planning, concepts, direction, and execution of national marketing campaigns including consumer, tourism trade efforts, meeting & convention trade efforts, airline & wholesaler initiatives, and all international marketing programs (consumer, trade, and wholesale).• Formulated marketing plans and implemented positioning and communication strategies. • Maintained a keen awareness of Las Vegas business, products, services, and potential areas of concern.• Liaised with large-scale advertising agencies to deliver LVCVA projects accurately, on time, and on budget. • Analyzed research and performance reports, reviewed and evaluated competitive information, and tracked ROI performance. Remained abreast of changes, trends, and issues related to the tourism industry. • Pioneered collaborative team environment; encouraged self-motivation and ownership among team members. Remained an enthusiastic team player with a persistent approach to increasing business and penetrating new markets to grow market share. • Facilitated overall management of an annual advertising budget of $75 million.

Las Vegas, Nevada, United States

Conceptualized, developed, and created bespoke sales campaigns in tourism and hospitality; fostered professional relationships within the hospitality industry. Participated in industry events, trade shows, and customer development events, working in concert with various departments to develop and enhance programming. Served as the key point of contact in the department for crucial meetings, special events, and other functions. • Drove sales activities to increase visitation from domestic markets strategically cultivating partnerships to maximize the growth of room and revenue production.• Maintained a high profile for Las Vegas in assigned sales disciplines and geographical territories within budget parameters. • Initiated and fully executed individual and Travel Industry Sales team annual forecast, business/action plan, travel schedule, and budget.• Created cooperative marketing plans that delivered incremental room nights and revenue growth during specific need periods.• Excelled as spokesperson to trade media members and the public using superb communication acumen.

Las Vegas, Nevada, United States

Created a systematic implementation of a strategic partnership approach with senior management and other marketing teams to match internal objectives with new and existing partnerships. Facilitated all aspects of partnership life cycle management, including stakeholder analysis, partner identification, due diligence, project development, agreement, start-up, and implementation, and effective coordination with all program, operations, and finance components. Promoted strong partner relationship management based on the principles of equality, clarity, a results-oriented approach, and accountability. Developed a process-driven approach to partner outreach and relationship management engaging partners in program development and design initiatives proactively. Ensured proper proactive and reactive communications and participation through regular partnership management meetings and outside of formal partnership ties.Maintained a professional and open relationship with team members, fostering a strong team spirit and giving oversight and guidance to allow staff to perform successfully in their responsibilities.