John Cash, Ma, Mba Email and Phone Number
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Servant Leader focused on leveraging successful business initiatives that better society.*CHANGED THE GAME*LAUNCHED THE FIRST ESPORTS/GAMING PROGRAM AT AN HBCU INSTITUTION IN 2020 AND REALIZED INCREASED UNIVERSITY OPPORTUNITIES. *DEDICATED AND SUCCESSFUL IN DEVELOPING INNOVATIVE BUSINESS AND MARKETING PLANS THAT DRIVE INCREMENTAL REVENUE IN A PROFITABLE MANNER WHILE INCREASING BRAND INSISTENCE.LEVERAGING DIVERSITY, EQUITY, AND INCLUSION TO EMPOWER BUSINESSES AND PEOPLE"" Learning isn’t something you do to prepare for your work. Learning is the most important work".Tenacious USAF veteran officer, strategic brand and digital marketing, sales and agency executive with international experience, foreign national businesses and interests. Passionate team player and program developer with an emphasis in sports & entertainment, esports/gaming, integrated brand marketing, online and social media. Experience includes managing marketing and sales initiatives with budgets up to $125 million dollars. Committed to win-win for the client, team and organization through initial clarification of the vision, goals and objectives. Focused on developing a team culture of accountability, creativity, and optimism to enhance the productivity of the work environment. The Future:Continue to learn and advance as a collaborative businessman. Realize greater opportunities with innovative industries, organizations and clients."Why not be extraordinary?"=====================================================================Accomplished in: Teamwork • Leadership • Strategy • Branding • DEI • Salesforce • Business Development • Sport & Entertainment • Trends & Insight • Online/Digital Marketing • SEO • Social Media Marketing • Integrated Marketing • Event Development and Activation • Advertising • Esports & Gaming • Market Research • Public Relations • Multicultural, Millennial, and Cross Segment Marketing • Government • Sponsorship • Augmented Reality****************Business Innovators, Business Executives, Board Members, Advocates, Recruiters, HR Managers, Hiring Managers connect with me to get access to my network.****************LION – open to mutually beneficial relationships and opportunities.Servant to championing social responsibility for underserved youth and service-disabled veterans. Continually working on opportunities to improve their social economic conditions. Passions and Purpose:Lord, servant life, learning, family, friends, community, self-actualization, food, traveling, reading, business initiatives, sport & entertainment, F3 and GOLF!
Johnson C. Smith University
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Co-Founder And Global Professor And Instructor Jcsu Esports And Gaming Trifecta, 1St At An HbcuJohnson C. Smith UniversityCharlotte, Nc, Us
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Chief Development Officer I Strategist L InvestorCxmmunity 2021 - PresentAtlanta, Georgia, UsGaming Cxmmunity Co (spelled with an x) empowers, educates, and helps secure future STEAM//esports & gaming careers for underserved k-12 and HBCU & PBI students. We support youth-focused non-profits by disrupting traditional funding methods and donor demographics. Our innovative work with high schools and universities to help them develop their esports/gaming programs (curriculum, teams, gaming initiatives and clubs) is nationally known. In less than four years we have allocated +$2.5 million dollars to support k-12 and HBCU esports/gaming initiatives. By delivering a multidisciplinary esports/gaming curriculum, we are able to attract prospective students to study STEAM and business-related majors that lead to careers within the sports and entertainment industry. We are always pursuing mutually beneficial partnerships with federal, state and local government agencies, school systems, corporations, professional sports leagues, teams, athletes and entertainers who are focused on empowering students in the global multi-billion-dollar industry of esports and gaming.Accomplishments:• Created and led business development, strategic partnerships and sponsorships with Epic Games, Blizzard Entertainment, HP, Riot Games, UNCF, CBC, NBMBAA, and the Student Freedom Initiative• Prepared 2021 & 2022 White House/HBCU Initiative Esports/Gaming Panel leadership (first HBCU organization to support HBCU Esports Education and League play)• Developed and activated Wilson Center HBCUs and Esports Conference and Town Hall Summit.• Secured Games for Change as a Cxmmunity client and strategic partner. • Secured and/or leveraged esports ecosystem industry strategic partnerships within the first year of Cxmmunity's founding. These partnerships will help close the STEAM gap among underserved k-12, HBCU students, and workforce development candidates by providing esports/gaming education, mentorships, internships, scholarships, and career opportunities. -
Co-Founder & Global Professor/Instructor Jcsu Esports & Gaming ProgramJohnson C. Smith University 2017 - PresentCharlotte, North Carolina, Us#20 RANKED SPORT MANAGEMENT PROGRAM IN THE COUNTRY (out of 800 programs), 2024TASKED TO HELP SECURE TITLE III FUNDING FOR ESPORTS GAMING PROGRAM (5-YEAR, +$500,000).DEVELOPED AND LAUNCHED THE FIRST HBCU ESPORT & GAMING CURRICULUM, CLUB AND LAB (TRIFECTA). DROVE INCREMENTAL REVENUE AND AWARENESS FOR THE UNIVERSITY. Providing educational and institutional support for tournaments, internships, scholarships, and an HBCU Esports League.Teaching, speaking and supporting business, sports & entertainment management students in the" discovery" of where their skills, passion, and purpose intersect with their expectations as they prepare for business career opportunities. Adjunct Professor for online, hybrid, and traditional in-class courses within the College of Business. Experienced in the Canvas Learning Management System by Instructure. Accomplishments:• Develop the first HBCU relationships with top esports/gaming companies (ActivisionBlizzard and Riot Games)• Program launch activities and success helped secure the first HBCU Title III allocation (mid 6-figures).• Secured +$150,000 in esports program support in less than three year, including internships.• Developing and securing esports/gaming ecosystem strategic partnerships to align with for course/curriculum support. This includes industry career positions for program graduates.• Advocated and gained approval for U.S. military veteran services to support esports/gaming curriculum as a new career initiative. Teaching experience includes:Industry to classroom/virtual experience in Sport & Entertainment, Marketing, Strategy, Advertising, Consumer Segment Marketing, Multicultural and Cross Segment Marketing, Research/Insights, Traditional, Digital and Social Media, Business Management, Leadership (U.S. Military perspective). • Adjunct Professor within the School of Business and Economics• Special emphasis in Sport and Entertainment Management and Marketing• Esports & Gaming Program Advocate.
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Executive Committee Member (Steam (Esports/Gaming), Sports & Entertainment)Roberts Innovation Group 2021 - Present
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General Manager | Sales & MarketingVan Wagner Sports & Entertainment (Vwse) 2016 - 2018New York, New York, UsDEVELOPED, LED AND LAUNCHED THE FIRST HBCU COLLEGIATE PROPERTY AND THE LARGEST REVENUE GENERATING PROPERTY FOR VAN WAGNER SPORT & ENTERTAINMENT. LED BUSINESS DEVELOPMENT, SECURED SPONSORSHIP AND MANAGED +$2.8 MILLION DOLLAR SPONSORSHIP AND MARKETING ACTIVATION BUDGET.Led the largest revenue property in the VWSE Collegiate Services portfolio, the CIAA Conference. Recruited, hired and trained the initial team of five employees to support sales, e-business/digital marketing, experiential marketing and client and customer services.• Managed the launch of the largest Van Wagner collegiate property in less than a year• Increased sponsorship sales of the property by 2% and kept attrition under the goal of 20%• Realized the highest increase in sponsorships, 52%, within the first year of managing the property• Secured the largest multi-year renewal increase 15% for three years which is worth +$1.3 million• Negotiated and secured national and international media rights worth $130,000 in three months• Activated CIAA App, signed up 2,000 users, and secured additional sponsorship worth $50,000 • Provided initial business plans presentations to the CIAA university Presidents/Chancellors Board • Recruited, trained, and managing a four-person property team, the largest in collegiate servicesAbout the CIAA:The CIAA is the nation’s oldest HBCU athletic conference founded in 1912 with 13-member institutions that span over NC, SC, VA, MD and PA. The annual CIAA Basketball Tournament is deemed the 3rd highest attended basketball tournament among all NCAA Divisions (preceded only by the ACC and Big10). Since 2000, the tournament has generated over $650 Million in economic impact with over $21.5 million in student scholarships. Corporate Partners include Food Lion, Toyota, Nationwide, Coca-Cola, Under Armour, United States Army, United State Marine Corp, Fifth Third Bank and Bank of America. -
Vice President | Marketing Program ManagerWells Fargo 2014 - 2016San Francisco, California, UsEnterprise Marketing Strategy and Segments - African American Segment Team MemberStrategic Thought Leader in the research/insights, development, integration and alignment of enterprise initiatives to increase consumer segment market share, brand loyalty, engagement and revenue with Wells Fargo:• Served as subject matter expert and developed ESPN/HBCU collegiate marketing, sales and sponsorship opportunities• Led 2015 and 2016 strategic integrated marketing and messaging plan for the African American Segment• Worked with cross functional team to secure sponsorship and artifacts for the National African American Museum of History & Culture• Managed social media/blogging initiative to drive national small business account opportunities by 40%• Realized 30% savings by renegotiating vendor contract terms on all 2014 conference sponsorships• Led and provided segment curated insights and social media analysis for five 2014-2015 Wells Fargo campaign launches• Developed 2015 and 2016 strategic integrated marketing, sales/new business development and CRM plan for market segments• Presented new cross-segment integrated marketing insights initiative and scheduled beta test for 2015• Led segment regional program planning and management. Managed a team of seven Regional Marketing Managers• Championed a national Historically Black College and University / Get College Ready program to deepen relationships, increase brand equity and drive incremental and profitable sales -
General Manager | Vice President Of Sales And MarketingLearfield Img College 2011 - 2013Plano, Tx, UsDEVELOPED AND LAUNCHED THE FIRST HBCU COLLEGIATE PROPERTY PARTNERSHIP FOR IMG COLLEGIATE.AWARD WINNING SALES LEADER IN MY FIRST YEAR AT LEARFIELD/IMG.http://www.imgcollege.com/our-properties/conferences/mid-eastern-athletic-conferencehttp://hbcudigest.com/meac-signs-five-year/ Led all HBCU collegiate sports strategic new business development, sales, marketing, program activation and EBIDA management. Drive incremental business growth by leveraging the the vast business assets of IMG. Hired, trained and led team members and interns. • Led and managed the initial and successful 2011-2012 launch of the HBCU sales and marketing objectives and strategy for IMG Collegiate Sports Marketing at both the conference and university level, a +$1.5MM opportunity over 5 years• Achieved 70% of 2013 Sales and EBITDA Goals within the first quarter• Recognized for 2012 IMG College superior sales performance in a diplomatic manner. Top 10% of General Managers.• Realized and exceeded both 2011-2012 Sales Goals and EBITDA by +26%• Managed a cross-functional team of 4 IMG College and 2 MEAC staff members responsible for marketing and event activation -
Vice President Of Account Services | Marketing Strategy | New Business DevelopmentImages Usa 2006 - 2011Provide executive leadership in agency management, strategy, marketing, advertising, digital, social media, promotions, and market research. Manage team of 12 Account Service, Media Planning, PR, Creative, Business Management, Market Research, and Administrative professionals. Manage client budgets of more than $10 million; responsible for client revenue and profitability.• Exceeded 2007-2010 revenue goals by 21% by collaborating with agency partners to grow client billings• Won 4 new client accounts in 1 year; the National Football League (NFL), Coca-Cola, Choice Hotels and Operation Hope, recognized as the only non-partner to secure multiple accounts in the past four years• Generated over $1 million in revenue by leading first social media strategy and implementation for three clients• Increased AARP account budget +400% in three years• Crafted first sports and entertainment strategy plan for IMAGES USAClient roster and consultation has included: AARP, Amtrak, Barefoot Tess, Brown-Forman/Gentlemen Jack, Choice Hotels, Glory Foods, Hillshire Farms, FedEx, ICF Macro, MyClosingSpace.com, National Football League (NFL), NBA (National Basketball Association), ISC (International Speedway Corporation), Yum Brands, Inc./KFC, Susan G. Komen for the Cure, LifeLock, Nickelodeon, Turner Broadcasting - NBA Properties, Wachovia (Wells Fargo), United Healthcare -
Group Account Director Of Account Services | Marketing StrategyImages Usa 2006 - 2009Provided strategic direction and assistance to account teams to achieve client objectives. Identified and secured organic account growth opportunities. Delivered monthly client revenue and profitability reviews. Managed all account issues.• Spearheaded over $1 million in revenue and 100,000 new customer account leads within two months for Wachovia/Wells Fargo by managing the Way2Save marketing campaign; won 2008 Davey Award• Led and facilitated junior account teams during development of $8 million business opportunities• Managed and developed three employees to promotions and professional advancement; awarded the first IMAGES USA Distinguished Leadership Award in 2009
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Senior Vice PresidentBank Of America 2004 - 2005Charlotte, Nc, UsInitiated and led development of new African American marketing strategies. Managed and developed 4 direct reports. Led development and implementation of marketing plans across all bank consumer product lines.• Impacted new customer account acquisitions and increased brand preference 15% by initiating and leading development of new African American marketing objectives and strategies• Directed 40% reduction in multicultural affinity budget while maintaining targeted customer satisfaction scores; realized $1.2 million media value on $350,000 budget by managing creative and media production• Led execution of the 2004 Bank of America Atlanta Football Classic, with over 60,000 attendees, within first 6 weeks in position by developing program strategy and a managing cross-functional team of 20• Realized more than 7,000 new customer account inquiries in 2 months by activating first regional banking center promotion, including digital and social media marketing, direct mail, and media planning -
Sprite Brand ManagerThe Coca Cola Company Feb 2000 - 2003Atlanta, Ga, UsCollaborated on marketing vision, goals, objectives, strategies, and tactics for $550 million brand, Sprite. Developed and implemented consumer promotion plans, including National Basketball Association (NBA), event marketing, retail programs, product sampling, and digital promotions. Delivered detailed results, analyses and measurements. Monitored and reported competitive activity.• Managed $125 million dollar Sprite and Diet Sprite brand budget• Generated 5% sales increase annually by developing and activating the first multi-year experiential marketing and merchandising program, Sprint Liquid Mix Tour. Managed the program under budget.• Led initial syndicated research, including trend analysis, and marketing plan development for diet Sprite Zero• Drove 2% incremental and profitable diet Sprite volume growth, exceeding base Sprite volume performance. Results were realized by conducting Spectra and IRI product analysis as well as shopper insight studies• Achieved 5% increase in profitable volume growth by implementing Sprite 2002 Holiday Promotion -
Usaf Captain | Combat Control & Communications Program Leadership | Computers Information SystemsUnited States Air Force 1996 - 2000Randolph Afb, Tx, UsDeveloped, activated, managed and led airmen associated with combat communications and computer information system initiatives for the Military Airlift Command, Air Force Communications Command and TRANSCOM. Provided service support during two global deployments. Direct reports included +10 Air Force enlisted and officer personnel.Key Accomplishments:• Selected and completed Combat Controller screening and training (approximately 15% completion rate)• Led the $6.5 million Combat Control Computer/Communications tracking system for the C-17 aircraft• Managed global development and deployment of over 45 DOD computer systems application installationsServed as both an active duty and reserve duty officer.
John Cash, Ma, Mba Skills
John Cash, Ma, Mba Education Details
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Texas Mccombs School Of BusinessMarketing -
Webster Vienna Private UniversityComputer Information Systems
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Howard UniversityComputer-Based Information Systems
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Stanford UniversityDesign Thinking
Frequently Asked Questions about John Cash, Ma, Mba
What company does John Cash, Ma, Mba work for?
John Cash, Ma, Mba works for Johnson C. Smith University
What is John Cash, Ma, Mba's role at the current company?
John Cash, Ma, Mba's current role is Co-Founder and Global Professor and Instructor JCSU Esports and Gaming Trifecta, 1st at an HBCU.
What is John Cash, Ma, Mba's email address?
John Cash, Ma, Mba's email address is jo****@****ail.com
What is John Cash, Ma, Mba's direct phone number?
John Cash, Ma, Mba's direct phone number is +4474401*****
What schools did John Cash, Ma, Mba attend?
John Cash, Ma, Mba attended Texas Mccombs School Of Business, Webster Vienna Private University, Howard University, Stanford University.
What are some of John Cash, Ma, Mba's interests?
John Cash, Ma, Mba has interest in Children, Christian Reading, Exercise, Investments, Education, Self Improvement Reading, Event Management, Youth Empowerment Programs, Arts And Culture, Golf.
What skills is John Cash, Ma, Mba known for?
John Cash, Ma, Mba has skills like Strategic Marketing, Entertainment/sports Marketing Strategist, Brand Management, Digital Marketing, Direct Marketing, Marketing Communications, Marketing, Advertising, Strategic Planning, New Business Development, Market Research, Public Relations.
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